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"Search Engine Journal" - 5 new articles
- Less than 20 Days Until BlueGlass LA
- How to Turn Your Copy from "Bull" to "Believable"
- YouTube Ads Are Cheapest Source of Traffic
- Why Duplicate Content Is Good For You
- Is There a Difference Between Old Napster & YouTube?
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- Search Search Engine Journal
Less than 20 Days Until BlueGlass LA
If you're waiting to buy your tickets to BlueGlass LA, don't wait too much longer, as the seats are filling up and BlueGlass LA is looking to be a conference of EPIC proportions.
The speaker lineup for BlueGlass LA reads like a list of top quality Keynotes, and includes leading technologists and entrepreneurs like :
Ben Huh from ICanHasCheezburger
Rand Fishkin from SEOmoz
Neil Patel from KISSMetrics
Tony Adam from MySpace
Marshall Simmonds from The New York Times
Greg Boser of 3Dog Media
Dave McClure from FF Angel
Vanessa Fox from NinebyBlue
… and many more!I really encourage you to visit our agenda and speaker list .
Exclusive to only 300 attendees, and just around $500 (use discount code seomoz for 15% off!), BlueGlass will be bringing you top notch knowledge and education and best in class networking. You'll go home with ready to implement strategies and the contacts to make business happen! Plus, the BlueGlass conference is in West Los Angeles, located within walking distance of Venice Beach and only 15 minutes from LAX. BlueGlass LA is a must attend event.
Check out the SEO Tools guide at Search Engine Journal.
Less than 20 Days Until BlueGlass LA
How to Turn Your Copy from "Bull" to "Believable"
Glaring red fonts and highlighted text aside, there's one facet of copywriting that's true no matter who you're writing for – Yelling louder doesn't make your writing more believable. You can paste up all the screenshots you want as "proof", but when it comes right down to it, the customer's innate resistance is giving them every reason NOT to place that order.
One of the most effective ways to overcome that resistance is not to butter them up with benefits (although that helps!) but to make your copy believable. Online, there's no shortage of fantastic claims about every product under the sun. By now, people are attuned to and have learned to weed out the bull in the sales pitches they read, to the point where lesser – but more believable – results are what stands out.
Adding Believability to Your Copy
One of the best ways to make your copy more believable and "real" is to get down to specifics. If you're promoting a weight loss product, don't just say "Participants lost an average of 5 pounds a week", but showcase the individual results of different people, body types and commitment to the program or product. When readers see that these are average folks, just like you and I, with varying degrees of success, dedication and results – it paints your product as a possible solution, not a cure-all. Bonus points if you can include audio or video testimonials of the person explaining their results.
Believe in Your Product or Service
Believability in writing doesn't just come from your customers believing you, but also you believing in yourself or the product you're selling. Know what makes it great, but also what it doesn't or won't do. Offer a money back guarantee without excuses or restrictions. Don't hesitate to put your credentials out there to show that you're the right person for the job and to answer that all-powerful question of "Why should I listen to you?" Follow up with "Because…" and give your prospects a dose of both irrefutable logic and visual images through your words, and you'll have conquered just about every reason they can think of to say "no".
Borrow Expertise from Those Who Know
If you're low on credentials or expertise, you don't have to feel like you're sunk – just look to the experts. Countless numbers of doctors, athletes, scientists and celebrities have lent their opinion on something, and this can be just as believable in the eyes of your products (when used wisely) as if you'd said so yourself. Be sure to use this method ethically though – some questionable sites used "quotes" from Oprah, Dr. Oz and other TV celebrities to endorse their products, when no such endorsement was ever made. If the person was paid for their endorsement, U.S. law states that you need to make this clear up front on your web page.
Is Your Message Believable?
What are some ways you add believability to your product or service? Testimonials? A Guarantee? Tell me about it in the comments below!
Check out the SEO Tools guide at Search Engine Journal.
How to Turn Your Copy from "Bull" to "Believable"
YouTube Ads Are Cheapest Source of Traffic
YouTube Channel and the initial findings are contained in this blog post.
First step to setup a campaign is easy as much of your YouTube promoted videos campaign can be setup within the YouTube interface. You will soon discover that the YouTube interface limits creativity and is slow to make updates and changes needed for a successful promotional campaign. The other problem is that the campaign summary is a cumulative total for all your promotions and doesn't provide other information you need such as campaign notifications or first page bid prices that explain why your ads aren't showing.
YouTube Analysis?
A bigger problem for analysts is that within the YouTube Promoted videos is how much harder it is to export your campaign data for analysis from the dashboard system. I discovered that you can easily do this within the AdWords interface now linked to this Google Account just like you would any other campaign.
I found if you want to quickly export the total campaign data you can cut and paste this information straight from the YouTube dashboard into Excel with just a few tweaks to column sizes and your done ready for analysis.
Revision History?
The Revision History section at the bottom of the page doesn't appear to provide any useful information that you would expect such as changes to bid rates, again get this data from AdWords dashboard.
YouTube Budgets
The YouTube budget setting offers a single Maximum daily (average) budget for all your video promotions which is of limited use for most marketers. The reason is that it allows for a very simple setting for quick setup of campaigns but more advanced options you need to make changes within the AdWords interface.
YouTube Targeting
The YouTube promoted videos targeting has also been simplified allowing for two country targeting options: US, World. It also offers a more broad placement control for expanded audience reach.
The expanded placement on the Google Display Network is advised as it delivered 96% of our campaign clicks and 98% of the campaign ad impressions. The other point of difference was we paid on average 40% more per click on the Google Display Network.
Limited YouTube Insights
Another place to get some more data about your campaign is in YouTube Insights under "Discovery". The limitation is that this data cannot be segmented within YouTube to show you demographics of your different audiences such as paid or search.
The paid discovery insights shown above are also of fairly limited use for most marketers but can make for pretty graphs for client reports.
YouTube is Cheap!
So obviously YouTube sponsored Ads audience share is far lower than Google AdWords but that doesn't mean you avoid it. The average bid advised for Google Adwords was $2.13 vs $0.28 for YouTube Ads, the graph below shows the massive difference in bid prices.
Based on my sample 30 keywords the bid difference for YouTube is around 1695% cheaper than a traditional AdWords bid. That is just the bid guidance the test campaign run over 1 month showed on average we only paid $0.05 making it 3966% cheaper.
YouTube beats Facebook
While the CTR was obviously much lower than Google AdWords at 0.52% it was actually higher than most Facebook and other traditional display banners campaigns I have seen run in the past.
The benefit to your clients is that you can target some very competitive and expensive keywords as YouTube is significantly cheaper for buying traffic than AdWords. The lower CTR and impressions means that a YouTube promoted videos campaign will be a component of your strategy and not a replacement for traditional AdWords.
What is the downside of YouTube ads?
Well you need to have created relevant videos in your channel focused on these topics to get the most from the campaign. It can be also hard to predict the response rates of a campaign and gaining significant traction can be slower than traditional AdWords campaigns. You can take the time to use the Video Targeting Tool for larger campaigns but it seems a little bit intensive and will be covered in a future post once I test it more.
Benefits of YouTube Promoted Videos?
- YouTube Promoted Videos are they super cheap
- Add "clickable overlay" call-to-action ads
Disadvantages of YouTube Promoted Videos?
- Poor campaign management
- Currently limited features
- Features may vanish (call-to-action reporting)
Do Viewers = Site Visitors?
In the next post I will explain in more detail on how video viewers can translate into clicks to your websites via call-to-action ads which still require more visitor data.
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Check out the SEO Tools guide at Search Engine Journal.
YouTube Ads Are Cheapest Source of Traffic
Why Duplicate Content Is Good For You
There are only two things that matter in SEO: writing great content for your users, and building links into that content. Everything else is a distraction.
This advice comes from Dan Crow, the Product Manager for Google Crawl Systems, who speaks regularly at SEO conferences. Forget everything else, he says, just focus on two things: great content and great links.
We've built our SEO content agency around that philosophy, so we don't worry about all the details like keyword density, 301 redirects, or even duplicate content. In our experience, Google will overlook all those things, if you just focus on great content and great links.
To illustrate, here's a case study on why duplicate content is not so bad, and can actually help you achieve top rankings.
Our client has a credit card finder website that he wanted to rank on the keyword "credit card concierge." First, we focused on the content, coming up with an idea about using a credit card concierge service to perform silly errands for us, then rating them on the speed and efficiency with which they completed our insane tasks.
We wrote the piece, posted it to the client site, then focused on building links into it. It wasn't long before we had achieved a Google top ten ranking for the keyword "credit card concierge":
Then we reached out to Tim Ferriss, the New York Times bestselling author of The Four Hour Workweek. Tim specializes in "lifestyle design" services, and we thought credit card concierge services would be up his alley. We asked him for a link back, but Tim liked the piece enough to republish it on his blog … word-for-word, with a small text link at the bottom crediting the client's site.
The traditional SEO response would be to turn down this offer and/or run screaming in terror, because of the "duplicate content" issue. We've all heard that Google will penalize duplicate content, you'll lose your rankings, and the rivers will turn to blood. But we asked the two fundamental questions. Was it good content? (Yes.) Was it a good link? (Oh yes.)
The results were incredible. As soon as Tim published the piece on his blog, it went megaviral (which is bigger than "viral" but smaller than "gigaviral"), receiving hundreds of retweets, Diggs, and reposts. The blog post ultimately landed on the homepage of StumbleUpon.com, where it received over 300,000 Stumbles!
For the client, that one link from Tim's blog resulted in hundreds of new customers to his site — all those people who read about the credit card concierge service wanted to sign up for it. And best of all, our client kept his ranking on the Google Top 10 — now sharing it with a newcomer: Tim's repost of the article.
So here we clearly see that the "duplicate content" helped everyone involved. Tim got increased search rankings, and a load of viral traffic. The client got increased search rankings, and a load of new customers. Users got great content, and a load of chuckles.
Create great content for your users. Then build links back into that content.
When we relentlessly focus on these two fundamentals, everybody wins — our clients, our users, and ourselves. That "circle of goodness" is what Google is looking for, more than site map optimization or META tags.
But the circle extended even further. A few weeks later, I called Chase Visa, the credit card we used for the concierge experiment. It seemed the piece had caused quite a stir at the company, with a flood of new applications for the service. "It's actually been a fantastic marketing piece for us," the concierge confided. "And quite frankly, I thought it was hilarious."
Great content and great links. Everybody wins.
Check out the SEO Tools guide at Search Engine Journal.
Why Duplicate Content Is Good For You
Is There a Difference Between Old Napster & YouTube?
It was 1999 and the world of sharing music changed forever when Napster came into the scene and we all suddenly had FREE MUSIC! Napster was the first 'peer-to-peer' distribution program online to share media from mp3s to videos.
When you think of Napster now, one person and one band comes to mind. Lars Ulrich, the drummer from legendary heavy metal band Metallica filed suit and that's when it all went downhill for Napster. While many consumers hated Lars and Metallica for this downfall, the music industry while hesitant to speak out somewhat (as there was footage of people burning Metallica CDs on the street) backed his statements as it was THEIR music and an infraction in use of intellectual property. In July 2001, Napster closed its 'doors.'
According to Wikipedia, the music industry made the following claims against Napster:
- That its users were directly infringing the plaintiffs' copyrights.
- That Napster was liable for contributory infringement of the plaintiffs' copyrights.
- That Napster was liable for vicarious infringement of the plaintiffs' copyrights.
It's now 2010 and YouTube has won a landmark case against Viacom which filed suit for infringements of intellectual property. The basics of YouTube is a video sharing website from a babys first steps to MTVs clip of an awards show. Every minute, 24 hours of video are being uploaded and much of that is copyright material from movie clips, show clips, or simply just music.
YouTube has changed the face of online video sharing. It's one of the most visited websites in the world. While individuals make up most of the content uploaded on the website, many companies such as CBS and BBC has partnership programs with YouTube.
This brings me to the question, how is YouTube different than Napster? When was it decided that a company owning a website that allows individuals to share music for free would be illegal but now video would be legal?
As reported by USATODAY:
"Entertainment companies may find it harder to keep movie and TV show clips from circulating for free online after a federal judge on Wednesday threw out Viacom's hotly contested $1 billion copyright infringement suit against Google's YouTube.
U.S. District Court Judge Louis Stanton said that the popular video website could not be held responsible when people post clips from productions such as Viacom's The Daily Show with Jon Stewart and The Colbert Reportwithout the entertainment giant's approval.
He rejected Viacom's argument that YouTube's business model depended on a sleight of hand: It attracts millions of visitors who want to see hit entertainment for free. Viacom said the site ensures that there's plenty to see, without paying a license fee, by making it easy for users to post clips and hard for copyright owners to keep track of those posted without permission."
What are your thoughts?
Check out the SEO Tools guide at Search Engine Journal.
Is There a Difference Between Old Napster & YouTube?
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"Gizmos" - 4 new articles
- Samsung HT-C6500. Mezcla de Blu-ray y Hi-Fi
- Samsung presenta el netbook N230
- El UMPC N5 de Viliv pronto a la venta
- Tanto 3DS como PSP-4000 podrían llegar en 2010
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Samsung HT-C6500. Mezcla de Blu-ray y Hi-Fi
La moda de los Home Theatre con Blu-ray incluido sigue en auge y en esta ocasión nos llega, de la mano de Samsung el modelo HT-C6500 que es uno de los equipos que mejores prestaciones tiene, incluyendo Wi-Fi, dos entradas HDMI y 1 GB de almacenamiento interno.
Samsung, además de haber acertado en cuanto a las características de hardware incluídas, también ha sabido complementar este aspecto con la plataforma de aplicaciones añadidas, que incluye servicios de streaming de video y audio con Netflix, YouTube, Vudu o Pandora.
El sistema tiene alguna carencia como la falta de incorporaciónde dock para iPod y una interfaz gráfica para controlar el reproductor de Blu-ray que da la sensación de haber sido diseñada sin tener en cuenta que iba a estar integrado en un completo equipo como el HT-C6500.
El precio al que se podrá encontrar en las tiendas el HT-C6500 es de $550 (unos 450 EUR al cambio) que es en comparación con otros equipos de otros fabricantes mucho más caro ofreciendo las mismas características.
En Gizmos: El BDP-1 terminará con los reproductores de CD - A escena los Vizio HP100, cascos wireless para home cinema
Vía | Cnet
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- Samsung B3310: míralo con cuidado, ¡puede hacer daño!
- Samsung i780, primer móvil de la gama Bizbee para empresas
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Samsung presenta el netbook N230
Desde ayer día 28 de junio está disponible en todo el mundo un nuevo netbook fabricado por Samsung, la última entrada en su colección N, el N230. Éste portátil tiene un acabado en negro premium, diseño estilizado, y una serie de características de lo más atractivas.
Samsung se ha esforzado para que la carcasa sea realmente especial, pesando el dispositivo 1kg y teniendo sólo 23.2 milímetros de grosor. Es super-delgado y ultra-portátil, para desplazarnos con él a cualquier lugar que sea necesario. Además, cuenta con teclado ergonómico de tipo isla diseñado para que los usuarios se cansen menos cuando estén tecleando durante largos periodos de tiempo.
El N230 cuenta con el sistema Samsung Fast Start, que permite estar usando el ordenador segundos después de darle al botón de encendido. Además, dispone de un modo de descanso que se asegura de guardar todos los datos en el disco duro de manera muy segura.
Su batería es uno de los aspectos más destacables, dado que gracias a un cuidado modo de ahorro de energía permite la utilización seguida del netbook durante 13.8 horas. Por otro lado, el N230 tiene Bluetooth 3.0 de alta velocidad, wireless LAN 802.11bgn, y modem 3G totalmente opcional.
Su pantalla es LED antireflectante de 10.1 pulgadas, capaz de ofrecernos una experiencia de uso muy equilibrada con resolución de 1024 x 600 píxeles. En cuanto al procesador, puede ser un N450 a 1.66GHz, o un N470 a 1.83GHz, ambos Atom.
En Gizmos: Gateway presenta su netbook LT23 - A escena el netbook Toshiba Mini NB250
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- Samsung le pone pantalla táctil a su netbook NB30
- A escena una versión actualizada del netbook DataWind UbiSurfer
- Samsung SL605. Cámara digital de alta durabilidad
- Samsung N110, netbook en camino
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El UMPC N5 de Viliv pronto a la venta
A finales de 2009, con motivo del CES 2010, os hablamos del N5, un nuevo UMPC de Viliv. Por aquel entonces aún no estaban revelados todos los datos de éste dispositivo, y su fecha de lanzamiento se encontraba lejana.
Ahora la compañía revela que éste UMPC llegará a las tiendas en el próximo mes al precio de 500 dólares norteamericanos (unos 410 euros).
Para el pequeño tamaño con el que cuenta, el UMPC de Viliv, empresa de origen coreano, dispone de algunas características bien interesantes. Su procesador es un Intel Atom Z520 a 1.33GHz, mientras que su pantalla, de 4.8 pulgadas, ofrece resolución máxima de 1024 x 600 píxeles. El disco es SSD de 32GB, y la memoria RAM de 1GB DDR2.
Además, el ordenador cuenta con sistema GPS, sistema operativo Windows 7 Starter, una cámara de 1.3 megapíxeles, Wi-Fi, conectividad HSPA/TD, SCDMA, EVDO y WiMax, ratón con joystick óptico, tarjeta para expansión con tarjetas microSDHC, y una batería que garantiza seis horas de uso.
En Gizmos: A escena el Viliv X10, un nuevo tablet con Android - Viliv N5 y S10, UMPCs a la vista en CES2010
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- Fujitsu LifeBook UH900, un UMPC multitáctil que dará que hablar
- Viliv X70 UMPC pronto disponible: $599
- Navegador Multimedia DMB Viliv X2
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Tanto 3DS como PSP-4000 podrían llegar en 2010
Días atrás, tras el E3 2010, la feria dedicada a los videojuegos, se ha estado hablando sobre varias fechas de lanzamiento para la nueva consola portátil 3DS. El presidente de la compañía había declarado que llegaría en marzo de 2011, así que no había ninguna razón para dudar de ello.
Pero parece que la situación está cambiando, y se dice que Nintendo 3DS podría no perderse la próxima campaña navideña.
Una distribuidora importante en Japón, Geo Corporation, menciona en su informe financiero (podéis verlo en la imagen que acompaña ésta entrada) que tanto Nintendo 3DS como PSP-4000, el nuevo modelo de la portátil de Sony, se lanzarán a finales de año, al menos en Japón.
El año fiscal actual de la mayoría de compañías niponas acaba en marzo de 2011, la fecha "oficial" para la salida de la portátil. Por parte de Sony, la noticia es más sorprendente, puesto que el modelo 4000 de PSP (también conocido como PSP 2) ni siquiera está anunciado oficialmente.
Otro detalle que aporta fuerza a la noticia es que en algunas tiendas online norteamericanas ya se pueden ver juegos de Nintendo 3DS con una fecha de salida fijada en el próximo mes de diciembre. No obstante, aún no hay nada confirmado.
En Gizmos: Revelada la consola portátil Nintendo 3DS - La consola Nintendo 3DS tendrá sistema 3D opcional
Related posts:
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- Logic3 SoundStage
- VDO Dayton, GPS y TV digital
- Yamaha YSP-500: proyector de sonido digital
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