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"Search Engine Journal" - 6 new articles
- Weekly Search & Social News: 05/25/2010
- Eliminating the Profit Motive in Unethical SEO
- Manage Your SEO Team Effectively with SEJ Tools Messaging System
- Join the Experiment: Do Comment Links Still Hold Any Value?
- Google Finally Discloses How Much it Earns from AdSense
- Yahoo! Buys Location-Based Mobile Community Site – Kropol
- More Recent Articles
- Search Search Engine Journal
Weekly Search & Social News: 05/25/2010
Hello to you my weary web warriors and welcome to another edition of '7 Days of Search and Social' – as is generally the case when there are (a few) conferences on… the blogging world tends to slow down (with the exception of the coverage of said events). Last week was no different. Easily the most notable story was Google's announcement of their TV platform. It's time to take a second look at video if you haven't yet my friend. It's also holiday season (last weekend and next) which means this week will also likely be a tad slower than usual… still, there's plenty of reading for you… enjoy!
Lead Story
Google does TV
At first glance you might think this isn't really a search issue. But you'd be wrong. VERY wrong actually. Long time readers of this newsletter would be well aware of my feelings on implementing strategies inclusive of Universal and more specifically, video. It is one area that most SEOs are behind in and this announcement just puts more onus on getting your chops up in this area. Now, to get started you can check out;
- Introducing Google TV (video from Google)
- Google TV; it's all about the data (my own coverage)
For years, much like mobile, the internet and TV has been a holy grail which hasn't really amounted to much of anything. Given the recent developments we most certainly have to start paying more attention as this does seem to have legs.
Does it mean a massive change in SEO strategies? Not really… that is if you're already looking at video in your content strategies. It will surely offer us new ways to get our content out there and potentially a new leveled playing field to compete with large budget competitors. As with my advice on Universal before it, this is one you might want to look into a little deeper.
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents -
- Optimising TV for SEO: Thinkbox Research Highlighting TV's Impact on Search – speaking of TV, Ben had a timely post (before the announcement) that makes an interesting and compelling case for looking deeper at the medium.
- The Life Of A Dual Personality Keyword- is an interesting little journey into Kws that can have more than one language profile. Even if you're not heavily into geo-local targeting, this is one worth reading.
- Link Building ROI: Measure With Caution- I've often discussed task ROI in search marketing, this post looks at potential ROI (and measurements) for the link builders. It is something we certainly cannot over-look.
- SEO for Google News – Ranking Factors and Recommendations – Our good friend Barry Adams had a great post on Search Engine People that looks at News and Universal search. For those long time readers, this is an area we've been talking about a lot this year. This post is a definite must read
- Link Building Normalization – Tony (via themilwaukeeseo.com) had some interesting analysis and thoughts on link velocity/spikes in this well thought out post. Conclusive? Probably not, but velocity is something worth considering and understanding
- Big Brand SEO Expert: Dan Perry Turner Broadcasting Interview – an interesting interview via the Online Marketing Blog. I'll be honest, I don't have a ton of experience with mega-sites – thus this one was certainly interesting. While much is the same, there are certainly some angles worth learning.
- Caution: Reported Trends In Search Query Length May Be Misleading – some interesting data analysis which is worth consideration. It is worth noting that regardless of the data, head terms also produce a large portion of most sites traffic. Still, an interesting read.
- Video & Universal; the SEO blind spot – was a post by Terry Van Horne (a timely one too) that is the second installment of his into video SEO (and Universal search). Obviously with the announcement from Google at the end of the week, this one becomes more important. A must read.
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Search Geek Central
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents -
Search Patents
Microsoft
Yahoo
URL based query for retrieving data related to a context
Conjoint Analysis with Bilinear Regression Models for Segmented Predictive Content Ranking
Searching document collections using semantic roles of keywords
Method And System For Generating A Hyperlink-Click Graph
Method and system for quantifying the quality of search results based on cohesion
/end SOSG session
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Check out the SEO Tools guide at Search Engine Journal.
Weekly Search & Social News: 05/25/2010
Eliminating the Profit Motive in Unethical SEO
Over the past couple months a lot of buzz has been generated regarding unethical business practices in the search marketing industry. We all know the deal – if it's not spammers claiming the age old claim of guaranteed first page rankings, it's "independent authorities" selling rankings for profit, lead generation businesses selling badges that let buyers claim they've been "rated" as being the best in our industry. Of course these are just a couple examples of an entire dark side to the business and there are countless more.
Back in January I wrote about my desire (shared by many) to see the clean-up of the SEO cesspool. Given how we're an industry made up mostly of a bunch of renegades and everyone has an opinion, (okay, maybe not everybody – but clearly I do, yeah?) reality has a massive wall between current industry ugliness and one where mainstream society actually sees us as a respectable and accepted business model. But maybe it's something else altogether. Maybe, as I'll attempt to explore here, it's a more fundamental problem altogether. One that would require a complete sea change – a total upheaval that radically transforms what it means to even be in the business.
Aaron Wall wrote this past week a great article entitled "How to fix the broken Link Graph". In it, Aaron discusses the concept of how Google has so completely shaped the web in recent years. Both in terms of the devolution of quality content and in the radical change in why and how links are used to point people to other sites.
I definitely think that he's right on target with the concept in general. Sure – Google started out providing relevant search results with legitimate business sites coming up in the SERPs. Yet in fact, they've built their entire business empire on their ability to manipulate content production (for the purpose of promoting sites (regardless of quality) that in turn, display adsense ads, which are then in turn, clicked on, profiting site owners and Google. Aaron's point that the web is now polluted with more garbage than ever, and that said garbage is as a direct result of people focused on clicks for their adsense, is both highly accurate and at the same time, missing the point altogether.
I'm not saying Aaron misses the point of his article – in fact, he hits the target dead-on center, as far as the message he's sending. What I'm referring to here however, is how that very portion of the web overflowing with trash content adsense sites actually fits into the greater issue that I am referring to here – ethics, or the lack thereof, in our industry.
The search marketing industry is not unique in this issue. Obviously, any industry that allows for profit opportunities is subject to infiltration by people who are blinded to ethics. And the greater the financial reward opportunity, the more such people will infiltrate, entrench and proliferate.
What's different about our industry as compared to others, however, is that the original purpose of our industry was to help legitimate business owners become found online. While some people in our industry have found the ability to profit through black hat techniques applied to legitimate business sites, an entire sub-culture has evolved here that's truly unique to the web. People who create sites, networks of sites, and just as much, throw-away domains purely for the purpose of driving adsense revenue. Heck – many people considered leaders in our industry have done at least some of that themselves.
I'll even readily admit that early on, I too experimented with some of the very techniques I deem deplorable, if for no other purpose than to find out how competitors were dominating the SERPs and to help me understand ethical ways to overcome them. Fortunately, I focused on overcoming such garbage and have been fairly successful at it. Yet ultimately, there's some serious gray area work that goes on if for no other reason than the search engines condone them.
Add on to that, all of the unethical businesses that exist selling vaporware, pie in the sky get rich quick dreams, acai berry cure-alls, and a plethora of other deceptive, immoral or otherwise unethical sales schemes, and it just becomes this insanely massive mess of megalomaniac driven revenue streams.
Sure, Google has, for their own financial gain, given birth to much of the scum that oozes out from web browsers worldwide. And of course, Yahoo, Microsoft, and just about every other search engine have, to one degree or another, helped fuel that growth as well. But just as much as the search engines have been parents to those who laugh at the very notion of ethics, the truth is that a new search engine isn't likely to prevent that which already exists in such abundance from continuing, let alone killing it off sufficiently enough to actually restore the web to a quality medium.
No – honestly, I think, it's too late to save the web from the scum. Or is it?
Aaron, in his article, proposes that the way to save the web is for Google to put more emphasis on outbound links, as compared to inbound links or garbage robot generated content. Or even that either Google will change their business model or another new engine will come along and do it themselves.
This concept, however, presupposes that spammers, black hats, scammers, and scum-sellers won't eventually find a way to manipulate that next model. Which is, in my opinion, a fatal flaw in Aaron's view.
Every single new method that Google uses to determine ranking has, ultimately been compromised and manipulated. It's a never ending cycle that won't end just by shifting to outbound links. Because outbound links and ranking itself, is, at the end of the day, left to bots and algorithms.
As long as the service providers who provide the results people seek are based on profit, and where the core web itself is cataloged and given mathematical weights for determining relevance, and as long as those processes can't in fact, ultimately judge what is ethical vs. what is unethical content, no matter what the method, there will be unethical people working round the clock to find ways to game the system.
What I think just may be the only answer is to completely eliminate the financial gain aspects of both search engine usage and just as much, sites being found high up in search results.
If someone can not buy their way to the top of a search engine, if someone can not place search engine driven ads on their site, then the financial motive that drives the scum to the surface will be gone. Because it is obviously the financial gain that drives it all.
Financial gain drives the lead generation "rating" services.
Financial gain drives the robot-generated article generation model.
Financial gain drives the inbound link business.
Financial gain drives the pie in the sky get rich quick offerings.
Financial gain drives in-text links that are nothing more than worthless ads
Financial gain drives it all.
Oh sure – many of you are already probably laughing cynically about this concept. Yet some of you, at least, I'm sure, are thinking – Oh. My. God. He's right.
Back when I first got into this business, 15+ years ago, that very first day, I saw how the web was a place that would excel at helping spread the free flow of information.
Note the operative word "free" in that statement.
And while unethical people will always do what they can to take advantage of a free flow of information for their own profit, the truth I see is that in a truly free and open web, there would be much less financial gain to be had by unethical people. Simply because THEY would be drowned out by quality content. Quality information. Truly worthy non-profit content sites. Legitimate business offerings.
No – don't ask me how this could come about. I am not an Information Retrieval genius. I have no clue how the web could prosper in terms of ensuring the most relevant information comes to the surface.
Except when it comes to quality content. High quality content. Protected by non profit organizations that have high quality review processes in place. With checks and balances. With a clearly defined and highly enforced dispute resolution system.
Kind of like what DMOZ COULD have been, but never was.
Sure, it's nearly insane to think this could ever be achieved. The obstacles are most likely exponentially more challenging than even trying to get a non-profit SEO industry trade group launched and succeeding.
I don't think it's a Yelp, or an Angies List, or crowdsourcing for that matter. Yelp and Angies list are both based on fees for listings. Vulnerable at scale, to the unethical. Crowdsourcing – relying on recommendations by people you're connected to in social networking is unrealistic at scale as well. Not only because it's too easily gamed, but more fundamentally, because I couldn't possibly build a network big enough so as to ensure what I'm looking for has been previously vetted by the people I trust.
I could never truly build a big enough network of trust-sources for that to work at scale.
No – this has to be some sort of hybrid model, though I honestly have no clue as to what it would look like, as I've said already.
Yet it's what I think is needed, nonetheless.
Check out the SEO Tools guide at Search Engine Journal.
Eliminating the Profit Motive in Unethical SEO
Manage Your SEO Team Effectively with SEJ Tools Messaging System
SEJ Tools have a powerful internal messaging system that allows you to keep in touch with your co-workers, distribute task add notes, etc.
Let's see how it works.
Create a New Message
To create a new message, simply go to Inbox in your top bar and click "New Message".
SEJ Tools give you a handy option to message all your team members all at once (very useful if you have some important update to share):
2. Use Contextual Messages
Contextual message are messages that include reference links to records in the system. It makes communicating with other team members easier and more efficient.
To send a contextual message, and include a reference to the page/record you're currently on, click on the New Contextual Message icon
Once you've clicked on the icon, a new message form will open allowing you to send your message with a link to the page you were on. The reference link is intelligent. When a user clicks on it, it will automatically change the Profile and website (if different) and take them to the referenced page/record.
3. Filter Messages
Your inbox can be filtered to show you:
- Both automated alerts and messages from other members;
- Only automated alerts;
- Only messages from other members;
- Sent messages;
- Deleted messages:
You can display up to 100 messages per page if you want to. Click on the Display dropdown navigation and make your selection:
Check out the SEO Tools guide at Search Engine Journal.
Manage Your SEO Team Effectively with SEJ Tools Messaging System
Join the Experiment: Do Comment Links Still Hold Any Value?
Well, hi to all and thank you Ann from granting me this opportunity to post on Search Engine Journal. I am relatively new to the SEO world (3 years) and even newer still to the profession of link building (2.5 years), and yet isn't it amazing, even as an old man (40 years next month), one can learn quite a bit in a short space of time thanks to the internet.
Much to the annoyance of my partner I can often find myself spending 16 and more hours a day in front of my computer. Why is this? Well, to be honest I have never been so interested in finding out what others know and I don't know regarding my profession. It is refreshing to know that there are so many others in the link building profession that are prepared to share some of their own creative ideas. Just take a look at this link if you don't believe me. It is with this free exchange of ideas and sharing of creativity which has prompted me too to give something back to all those which I have learned so much from.
Let's face link builders get a pretty hard time and this is mainly thanks to the many 'cowboys' and girls out there that have no consideration for their clients or their own reputation. I likened it the other day to that of the building profession back in the UK in the 1980's, if they were wearing their hammer in their holster and a wide grin on their face then they were probable best avoided. This leads me, nicely into the arena of blog commenting links which, many would say is a 'cowboy' approach to link building these days.
Blog commenting links have had a somewhat 'bad press' these days, at least in most quality SEO blogs and forums. Now given that most of what I read on these well informed blogs and forums can be supported with good quality evidence, I find that this topic has very little. Now, if I am wrong and you can direct me to some evidence which does show that blog commenting links are of no value please leave a comment. Most of the SEO gurus would agree that blog commenting links can be beneficial in driving new traffic to your website, if that is that you are commenting on a blog that is on the same topic as the link you leave behind… Take note here I am not endorsing spam links which I believe have no value except drawing attention to the fact that you are somewhat dumb!
However, I am interested to see if blog commenting links will improve SERP's for a website not just to see if they drive new traffic to a website. With my limited experience I have found that building good, related, blog commenting links have helped to increase my clients SERP's, but the truth is that I have never built just blog commenting links and further still have not tested the result of this against not building any links to other websites and building different links to others still. It is for this reason that I have decided to carry out an experiment/test to see if in fact blog commenting links are worth the effort, at least for SERP's that is.
There are various variables which need to be considered when testing whether blog comment links help with SERP's or not, to eliminate as many of these as I can I shall conduct different forms of link building to 4 different groups of websites see diagram below. All websites currently have no links pointing to them. Before building any links I shall record positions on all 3 major search engines for 2 key terms to see how they perform over a 2 month period.
By testing 4 separate groups we should be able to identify whether or not blog comment links on their own help to improve SERP's or in combination with other links help to improve SERP's.
Group 1 Build no links
Group 2
Build only blog comment links
Group 3
Build other links
Group 4
Build both blog comment and other links
Tips on how this experiment could benefit you.
- By following this experiment you will be able to ascertain whether or not blog comment links are of any value with SERP's.
- This can help you to decide if blog comment links should be included in and all round link building campaign. (If group 4 outperform group 3 in SERP's this will clearly show that blog comment links are of value with SERP's)
- This is real evidence that can be shown to win new clients for your business.
- If you have any interest in SEO then you surely want to know for sure if blog commenting links are of value or not!
So if you are at all interested in the topic of blog commenting links and whether they are or not helpful in increasing SERP's for you or your clients websites please take a look at the official experiment page: Blog Comment Links, Have They Lost Their Value?. Now this experiment will not be perfect but I hope it will at least give some clear empirical evidence one way or the other as to whether blog commenting links are of value for SERP's.
Check out the SEO Tools guide at Search Engine Journal.
Join the Experiment: Do Comment Links Still Hold Any Value?
Google Finally Discloses How Much it Earns from AdSense
If you are running Google AdSense in all its flavors (for content, for search, for feeds) since ages ago, have you ever wondered how much money Google is earning from it? It took Google this long to divulge this information so might as well create some noise about it, right?
In the spirit of greater transparency with AdSense publishers, Google reports that for AdSense for Content, it gets 32% which covers for Google's costs for its continued investment in AdSense. That means, all of us AdSense publishers earns 68% of ad payments being paid to Google which in turn serves those ads to our sites. Google's earnings is also used to payoff the cost that Google incur in building products and features that enables AdWords advertisers to serve ads on our sites. And guess what, this deal has been going on since the launch of AdSense in 2003.
As for AdSense for Search, if you're running Google's Custom Search Engine on your sites, the revenue share is 51% for you and 49% for Google. This has been the revenue sharing scheme since 2005 when Google AdSense for Search was launched.
For Google's other AdSense products such as AdSense for mobile apps, AdSense for feeds and AdSense for games, Google is still analyzing the cost associated with these products.
So there. Happy with what Google just disclosed?
Check out the SEO Tools guide at Search Engine Journal.
Google Finally Discloses How Much it Earns from AdSense
Yahoo! Buys Location-Based Mobile Community Site – Kropol
If Yahoo can't afford to buy Foursquare, might as well buy something that offers something similar to the location-based mobile community site. And that's what Yahoo just did as it buys Kropol an Indonesian startup which lets users interact and share knowledge about their community via their mobile phones.
Koprol lets its members connect and share photos, reviews and additional informaiton about locations in real-time using just their mobile phone browser. Now here's the similarity with Foursquare comes in, once users are in Kropol, they can "check-in" to the their current location as well as seem where others are and what they are doing. Kropol allows users to find local businesses, including popular shops or restaurants which are recommended by users. The service also has a "thumbs-up" feature which enables most favorited places to get into the top of the list.
So where does Kropol's features and service fit into Yahoo's online strategy? According to a post on Yodel Anecdotal, Kropol would extend Yahoo's social, mobile and local offerings and focuses on the intersection of location, community experts and mobile experiences.
"Users are increasingly relying on mobile devices to communicate and access the Internet and they are looking for seamless integration between those devices and PCs. This is especially true in many emerging markets where we are introducing the Yahoo! brand to many new-to-Net users," said Rose Tsou, senior vice president, Asia Region at Yahoo!. "Koprol was uniquely designed for mobile phones and within a year has already built a strong user base. Yahoo! provides the global scale and technology to accelerate growth in Indonesia as well as introduce the service to new markets."
Check out the SEO Tools guide at Search Engine Journal.
Yahoo! Buys Location-Based Mobile Community Site – Kropol
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