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"Search Engine Journal" - 8 new articles
- Google Rolls Out Analytics App Gallery
- New Google Chrome Beta Promises More Speed and Features
- Google to Roll-Out Book Search and Buy Feature
- Weekly Search & Social News: 05/04/2010
- Despite the News, SEO is Not Dead
- Look Who's Ranking Now: How Google Can't Seem to Stop the Spammers
- Attending SES Toronto Could Change Your Life
- Keep Track of Your (Link Building) Contacts with SEJ Tools
- More Recent Articles
- Search Search Engine Journal
Google Rolls Out Analytics App Gallery
Due to the growing number of developers coming up with a variety of applications that extend its Analytics Service, Google decided to compile all of these apps into the new Google Analytics App Gallery. The gallery currently contains around 32 interesting Google Analytics apps contributed by some of Google Certified developers and partners.
The Google Analytics App Gallery has around 12 categories which include site audit, campaign management, content management and more. In those categories you'll find Analytics apps such as the Analyticator for WordPress, WordStream Keyword Management for CEO and even the Analytics HD. Yup it's the Google Analytics App for iPad.
My personal favorite is the Anayltics Visualizations app powered by the Google Analytics API and JuiceKit. This app displays the most frequently used search keywords and how they are used together.
Google will also be rolling out a new set of AdWords reports to the Google Analytics service. These reports will give AdWords campaign managers some new tools in analyzing their campaign traffic via Google Analytics.
Check out the SEO Tools guide at Search Engine Journal.
Google Rolls Out Analytics App Gallery
New Google Chrome Beta Promises More Speed and Features
Google has just released the latest version of the Google Chrome Beta, promising its most significant speed and performance boost to date. According to the Google Chrome blog, the new Chrome Beta version was benchmarked with 30%-35% improvement on both V8 and SunSpider benchmark as compared to the previous beta channel version. With that, Google Chrome has now improved by as much as 213% and 305% since its first beta version.
In addition to the speed and performance boost, the new Google Chrome Beta is also bringing in some new nice features including -
- browser preferences synchronization such as themes, homepage and startup settings, web content settings and language
- ability to use Chrome extensions in incognito mode
- new HTML5 features including Geolocation APIs, App Cache, web sockets and file drag-and-drop capabilities
- initial integration with Adobe Flash Player plug-in
The new Chrome Beta version is available now for Mac, Linux and Windows setup.
Check out the SEO Tools guide at Search Engine Journal.
New Google Chrome Beta Promises More Speed and Features
Google to Roll-Out Book Search and Buy Feature
Starting June or July, the next time you use Google Books search and discover titles that you are interested to buy, you may soon do so right there and then on the Google Book search results page. By then Google will have launched its new service, Google Editions which is actually Google's take on electronic book distribution.
Sounds familiar? Yes, this is Google's take on similar services provided by Amazon's Kindle BookStore, Apple's iBookstore and Barnes and Noble's Nook ebookstore.
But then WallStreet Journal tells us:
Google has been discussing its vision for distributing books online for several years and for months has been evangelizing its new service, called Google Editions. The company is hoping to distinguish it from offerings from incumbents like Amazon by allowing users to access books from a broad range of websites using a broad array of devices. Amazon.com's digital book business is largely focused on its Kindle e-reader and Kindle software that runs on some other select hardware.
So, Google's electronic book distribution service is more of a web-based service rather than specific to a mobile portable device. But of course, this could just be a sampler since we all know that Google is prepping up its Chrome OS which shall run on various netbook devices and possibly perhaps on a tablet PC similar to the iPad or an ebook reader similar to the Kindle.
It's pretty interesting to note that while other ebook distribution service is banking on specific devices to succeed, Google is mainly banking on Google Edition's search capability to determine whether its venture into the electronic book distribution service will prosper or not.
And of course, let us not forget that Google is still facing some scrutiny from those who oppose its Google Books Project and Google Editions might just add to the issues being hurled against them.
Check out the SEO Tools guide at Search Engine Journal.
Google to Roll-Out Book Search and Buy Feature
Weekly Search & Social News: 05/04/2010
It's a mad mad world out there and with spring in the air this web wanderer is getting in the groove. Oh crap, I have posts to get out? Grumble mumble… Oh, Hi. How long were you standing there? Welcome to another edition of '7 Days of Search and Social' – your weekly feast of SEO and social search goodiness. Things were fairly active with a premium on tool posts and a tad light on the social search stuff. Plenty for all… let's get into it.
Lead Story
Google Brands Recommendations
Last year there was quite the grumbling around the 'Vince' update which seemed to be leaning hard on brands. This year we've another interesting development that seems to be happening with generic product related queries;
- Google introducing brand links to SERPS – Factors and Impact examined
- New Change To The Google SERPs
- Google: Now Recommending Brands For Searches
We had some pretty lengthy discussions on this in the SEO Dojo chat room, and it is an interesting development. Some felt it was from Gbase data, personally looks like it is using query data (search volumes) and part of the recommendation engine (usually at the bottom of the SERP, 'Searches related to').
In some ways this might be an advantage for local suppliers/distributors of brands in that they might get some higher query traffic. I tested it and there is an element of ambiguity to the queries that are producing it.
Easiest way to find one? Type in something like 'laptop' and pick one of the Google Suggest listings (such as 'laptop computers').
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Local SEO – Videos – Tools – Patents -
Talk of the town
- An April Fools joke 27 days later – OMFG – I had a huge laugh with this one. I won't give away the joke though, go read it.
- SEO Benchmarks and KPI – we recently found that SEOs were still using rankings as a benchmark. We (at the SEO Dojo) thought it would be an interesting exercise to get a list of KPIs/Benchmarks together. Bookmark it I tells ya!
- The scope and limitations of SEO – Barry Adams continued on the whole benchmarks/KPI debate via the State of Search blog. I do love this convo and it's worth discussing further IMO.
- Don't Penalize Yourself: Mobile Sites Are Not Duplicate Content – was an interesting post over on SEL. For the record though, we've been hearing 'This is the year for mobile' for like, the past 5 years or so? I'll stay on the fence for now.
- The danger of performing SEO in a vacuum – Hugo looks at some of the problems that can affect a 'best case scenario'. Advice to a client isn't much use without a little deu-diligence right?
- How Not To Sell Links On Your Newspaper Site – Shaun was getting a little cheeky this week with some crap-hat spam he received. Go get 'em matey!
- Link Building Campaign Prep – Garrett French stopped into the Fire Horse Trail with an interesting post on the common steps to be taken BEFORE you start prospecting. Short and suhweet… thanks for dropping in G!
- The Link Builder's Guide to Conducting a Linkability Audit: It's YOU, Not THEM! – the Garrett's world tour continues, this time on Wiep's blog. A great guide to page/site analysis for link building.
- What the Hell is SEO Now Anyway? – who doesn't love a good Marty-Rant? Right? One thing Marty, anything with a search box, IS a search engine. M'kay? Twitter or FaceBook search, are search engines. #justsayin
- Competitive Intelligence in SEO & Social Media – speaking of social and search, I really did like this one from Loren via SEJ. Lots of great ideas/approaches and metrics to be had.
- How to Write a Kick Ass Press Release – after a recent appearance in the Dojo chat sessions, Nichola asked Claire to write us up a How-to. And boy did she deliver. For those interested in PR/D for their SEO, this is a must read!
- Web Spam: The Definitive Guide – I spent the last few months digging into the world of webspam; this post is the end sum of the journey. A good one for the geeks among us!
- Time Sensitive Elements in Universal SERPs – Terry dropped part three in his investigations into the world of Universal search. I've been pushing Uni search strategies the last few months.. if ya haven't yet, get on it.
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Local SEO – Videos – Tools – Patents - Search Geek Central
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Local SEO – Videos – Tools – Patents -
Search Patents
Document near-duplicate detection
Geocoding Personal Information
Markup Language for Interactive Geographic Information System
Microsoft
Yahoo
Systems and methods for managing and using multiple concept networks for assisted search processing
Information retrieval system and method employing spatially selective features
Method and apparatus using a classifier to determine semantically relevant terms
/end SOSG session
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Local SEO – Videos – Tools – Patents - Check out the SEO Tools guide at Search Engine Journal.
Weekly Search & Social News: 05/04/2010
Despite the News, SEO is Not Dead
For years now, search engine marketers have been predicting the death of SEO. I'm not sure why we're all so quick to denounce our livelihoods, and I'm also not sure I agree with the sentiment.
- SEO is Dead (2006): Stoney deGeyter predicts that SEO-only providers would be "dead" by 2010.
- SEO is Dead. Long Live, er, the Other SEO (2007): Mike Grehan addresses the introduction of universal search and the need to redefine SEO to emphasize the importance of improved online marketing.
- SEO Has No Future (2008): Shoemoney discusses the future of social voting as SEO tactics sometimes overlap with spammy behavior.
- 2010: The Year SEO Isn't Important Anymore? (2009): Robert Scoble concludes that search engine marketing should be renamed to "online marketing" to infer a more holistic approach to increasing online visibility.
So… is SEO dead or what? The answer is no, no it is not dead. It is simply evolving. Although the definition varies and may need to be updated, the concept remains the same: improving a website's online presence in an organic manner. And while effective "tactics" surrounding SEO are ever changing, the fundamentals remain the same: provide useful content, present it in a functional way and you'll be rewarded with better search engine visibility.
The practice of search engine optimization is dynamic in its nature so will never stay the same. The effectiveness of more tactical efforts like optimizing your title tags will undoubtedly have less and less of an impact as we've seen over the past few years. The landscape is constantly evolving as new technologies emerge and algorithms become more sophisticated. However the end goal is always the same, matching searchers with their interests and needs.
The majority of the focus, as always, should be on providing great content and making that as accessible as possible – whether that be from a search engine, from social media or even directly on the site.
- Site architecture and authority for better search engine visibility. I've talked about this a few times before, as you can't optimize cardboard. A sound site architecture will lend itself to a structure that will naturally make sense for optimal keyword placement, "good URLs" (i.e. not rife with duplicate content or too many parameters), and content that is easily accessible to both users and search engines. A solid amount of useful, informative and unique information will build trust with users and help to establish your site as an authority. Great content also creates better opportunities for social sharing and natural link acquisition.
- Social media for new ways of information retrieval. Shoemoney was right on in 2008 with his prediction of a transition to a system more focused on the concept of "social voting". With the announcement of Facebook Open Graph you can surely expect greater engagement and sharing of information in new ways. Yet more incentive to create valuable content for your website.
- Using analytics to mold your content strategy and make it more accessible. As analytics platforms are becoming more robust, understanding user behavior to shape your approach for content creation is critical. Whether it is determining what type of content is resonating, or how users are finding it once on your site. Knowing what type of content to create increase search engine traffic and information sharing opportunities.
Again, SEO tactics and approaches may change but the basic tenants remain the same. SEO is not dead, but a constantly developing process in which search engines strive to provide the most useful information to users, wherever they may be online.
Check out the SEO Tools guide at Search Engine Journal.
Despite the News, SEO is Not Dead
Look Who's Ranking Now: How Google Can't Seem to Stop the Spammers
First, a full disclosure. I run a humor site, ZUG.com, which for several years had one of the coveted top ten organic positions for the keyword "Viagra," entitled The Viagra Prank. As this piece brings a lot of traffic to our site, I follow the Viagra SERPS with great energy and endurance, like Viagra users themselves.
Since we pride ourselves on following the two "golden rules of Google"—write good content, and promote that content ethically—I am always intrigued to see who stays on the first page of Google and who gets the, uh, shaft. (Sorry, I'm a comedy writer.)
Lately I've seen a disturbing trend where blatantly black hat sites are finding their way into the Google Top 10 for "Viagra." Cloaking, redirects, false domains, spammy links—these guys are using every dirty trick in the book, and Google can't seem to catch them.
Let's break down a few of the top ten sites that Google currently returns for the keyword "Viagra," using SEOmoz.org's Linkscape tool to view the backlinks of each.
Google Rank #8: SafeMeds.com
SafeMeds heavily advertises their "generic Viagra," which is illegal to sell in the U.S. But we'll let that slide — what are a few broken FDA laws between friends?
What's more problematic are the backlinks propping this site up at #8:
Here's one of their quality backlinks from a site called HappyWithWeight, which is a 22-acre linkfarm. I haven't seen this many links since I spent a week in a chain factory:
Here's another of their backlink sites called GardeningAndPlanting:
The sites read like a parody of bad SEO practices, except for one thing: they're actually working.
Google Rank #7: XLPharmacy.com
XLPharmacy also sells generic Viagra, but let's not come down too hard on Google. That would require a costly "generic Viagra" filter, which could take years for humanity to develop.
Let's look instead at the backlink profile, which includes these sites:
For example, here's the site BreastsCancer.net (not a typo), which also has information on breastfeeding accessories, nursing bras, and—of course—generic Viagra. Something tells me this site may not have been created by anyone who actually has breasts:
Here's BurgundyWineVarieties, which gives some fascinating information about Burgundy wines. Here I thought there were hundreds of different varieties, but apparently there are only four: red, white, French, and dry.
And of course, Cheap Viagra.
And I need to mention CigarsAccessories, whose one page of content still makes room for two generic Viagra links:
Google Rank #3: V-Medical.com
Comment spam apparently pays, as there are thousands of links pointing back to V-medical.com. Looking at their backlink profile, I could not find one legitimate link. I remember when the comment spammers really put some effort into their craft, but look at these kids today:
Here's a typical comment, which is either in an undiscovered alien language, or someone fell asleep and banged their head on the keyboard.
Conclusions
All sarcasm aside (I can't put all sarcasm aside, I'm a comedy writer), the biggest factor in Google's ranking algorithm is still backlinks, which are easy to game by powerful link tycoons and their armies of offshore spammers.
In my opinion, the second biggest factor in Google's algorithm is the amount of time spent on the site, or whether the person ever returned to their original search. This is not so easy to game—your site is either hot, or not. You can fool people into clicking, but you can't fool them into staying.
Lately there has been discussion about whether Google might turn a blind eye toward paid or spammy links, as long as the site is relevant to users. This is the wrong approach. Even the best site propped up by spammy marketing is still bad for us all—it adds clutter to the Web, it misleads people, and it makes it harder to find the needle in the haystack.
The most relevant Viagra result is out there, but Google is having a hard time getting it up. But I have faith: eventually they'll come up with better ways of discerning quality links, and more accurate ways of measuring user engagement. They'll work at this Viagra problem, long and hard. If I know Google, they'll bang at the problem, again and again, until every last user is satisfied.
And then, hopefully, they'll offer us a cigarette.
Check out the SEO Tools guide at Search Engine Journal.
Look Who's Ranking Now: How Google Can't Seem to Stop the Spammers
Attending SES Toronto Could Change Your Life
Search Engine Strategies Toronto returns to Toronto June 9 – 11th. The largest annual search engine marketing conference and trade show held in Canada, SES Toronto is a must-attend event in the Canadian online marketing community. It's also an essential event for US and European SEMs who want to understand one of the most affluent but subtly unique markets in the world.
There are as many reasons to attend SES Toronto as there are actual attendees, thousands. By far, the best reason is dramatically simple. The experience could literally change your life. More on that thought later.
This is a particularly significant year in search and online marketing, one full of enormous disruption. The migrations to mobile devices, personalized and local search results, social media and video marketing are changing the ways online marketers work, think and plan. If don't have SES Toronto on your calendar, this is a particularly good year to place it there.
Like all conferences, SES Toronto is about information and networking. Three days of training and skills sharing sessions are wrapped around a busy schedule of dinners, industry parties, drinks and enjoyment of one of the world's most welcoming mega-cities.
Great Speakers
Speakers and sessions are updated regularly to reflect the evolution of the industry. This years line-up brings a cross section of the Canadian online marketing sector together with a number of American and international search marketeering experts.
The keynote speakers, author and information architect Peter Morville and Google senior engineer Maile Ohye are not only renown for their ideas, skills and contributions to search, they are both extremely nice people. Similarly, well known authors and search marketers Cindy Krum, Bryan Eisenberg, Laura Callow, Guillaume Bouchard, Ian McAnerin, Lee Odden and virtually all other speakers are also extremely nice people. One of the things that sets the search marketing sector apart from others is the sense of cooperativeness and openness within the industry. Take the chance to approach any of the speakers and chances are you'll walk away with an earful of information and a new industry friend. Approach them in the evening and, for the price of a drink, you might find yourself learning more than you possibly expected.
More Filling
When thinking about learning at conference the size of SES, you need to sort your needs between three rich topical tracks. SES sessions are geared to all levels of knowledge and experience. An advanced session can prove as daunting for someone new to the industry as a basic session is boring to someone with a great deal of experience. You need to plan your time wisely to create a conference experience that best meets your business or knowledge goals. That usually means you'll have to sacrifice one session for another taking place at the same time. Prioritization can be a nasty business sometimes but there are easy ways around the problem. For beginners and those who want to absorb the most information possible, take an extra day and pay the cost of one of the three training sessions taking place on June 9th.
Training Sessions
Three unique training tracks are scheduled for Wednesday June 9th. While each of these tracks cost extra, each presents critical information, especially to those needing to learn the basics of SEO, PPC or social media marketing. These sessions are separated into unique tracks, SEM, SEO and PPC.
One track is a full day of SEM workshops provided by well known search marketers Brad Geddes, Stoney deGeyter and Jennifer Laycock.
Brad Geddes, founder of bgTheory.com, is a long-time search and affiliate marketing consultant and author presents a workshop titled, Google AdWords Tactics to Improve Your ROI in the morning session.
In the afternoon, Stoney deGeyter and Jennifer Laycock conduct their workshop titled, SEO Building a Content Strategy to Maximize Your Search & Social Efforts. Stoney founded Pole Position Marketing in 1998 and has written hundreds of articles explaining SEO, SEM and social marketing. Jennifer is a social media consultant. Formerly the editor-in-chief of Search Engine Guide, Jennifer has written two books, including the popular Small Business Guide to Search Engine Marketing.
Another track brings the legendary Bruce Clay SEO Training Session to Toronto. Presented by Bruce Clay East managing director, Christopher Hart, this highly sought training session is mandatory for any client Bruce Clay Inc. takes on. If you or your business is considering search engine optimization but need a better understanding of SEO, this course will save you time and money.
The third training workshop with Andrew Goodman and Mona Elesseily is a full day covering the core concepts and knowledge needed to thrive in the Paid Search environment. From their offices in Toronto and Vancouver, Andrew and Mona have built one of the most successful Paid Search agencies in the world, Page Zero Media. Both have published industry defining books on Google AdWords and Yahoo Search Marketing and both are considered the "expert's experts" in the field of Paid Search.
Choosing one track over the others poses a difficult decision but, given the extraordinary amount of information to pack into three days, posing such choices is unavoidable for organizers. A quick glance at the Agenda Overview shows why.
The agendas at SES conferences are divided into three or more topical tracks, with at least eight sessions devoted to each track throughout the two day show. Choosing which sessions to attend becomes quite difficult, especially for those focused on search engine optimization. Virtually every session has valuable information offered by amazing speakers. Unless one has a laser focus on one marketing channel over all others, there is no easy way to prioritize. There are however, a couple easy ways to get information from session you were unable to attend.
The first is to rely on the kindness of your peers, several of whom will be Tweeting, live-blogging and taking notes for future articles. Folks write about statements and announcements made at SES. Debates have even flared up in the digital world, away from the conference, while a speaker is still on the stage!
Another is to use the "buddy system" with coworkers or other attendees. If you can't be at one session you very much wanted to attend, find someone who is attending and promise to share notes afterwards. If you're attending with coworkers, divvy up the agenda based on personal interest and inform each other over supper. Conferences are not inexpensive undertakings so it's up to you to get the most for your or your employer's money.
Lastly and most importantly, make conversation with speakers and vendors. These people have come to the conference, often at their own expense, to share information, make new connections, and spend time with friends made at previous conventions. As a long time speaker and participant at SES conferences, I can personally attest that virtually every speaker is happy to spend a few minutes with people who are truly interested in the industry. Similarly, every booth on the tradeshow floor represents a business that might be somehow beneficial to your business.
SES Can Change Your Life
I can trace success in my career back to my first Search Engine Strategies Toronto conference six years ago, SES Toronto 04. Many of the people I met at that conference have become life-long friends. Some have become employers, others became business partners, and all continue to be personal mentors. My career entered a new space because of that experience. I've attended most North American SES shows since, each time walking away with far more than I came in with.
Attending that first SES Toronto did change my life. It made it better, albeit far busier and way more complicated. In a sense, attending SES was like buying a winning lottery ticket with one exception. Everyone who plays has a chance to win and to win big. From personal and professional experience, I urge you to take the chance and play.
Check out the SEO Tools guide at Search Engine Journal.
Attending SES Toronto Could Change Your Life
Keep Track of Your (Link Building) Contacts with SEJ Tools
Besides Link Manager and Website Directory that allow to effectively manage your link building campaign, SEJ tools have another cool feature to help you organize your link building contacts.
The Contact Manager is used to manage relationships with website owners and editors. Contact records not only contain relevant contact details, they also provide links to website records and link records that are related to the contact.
The tool is very useful for compiling and searching your valuable (link prospect) contacts and organizing them by target project or website.
To Add a Contact…
You will need to provide the following information:
- The contact name, title and company;
- Address;
- Email address (you can add as many addresses as you need):
- Social media contacts (you can add as many social media profiles as you need):
- The actual websites these contact can manage (you can add as many social media profiles as you need):
- Phone number.
The Table of Contacts
Now that you have added some valuable contacts you have come across while researching links, competitors or building links, you can access the database any time by hovering over LINKs menus and clicking "Contacts" there:
The table consists of the following columns:
- Name;
- Email address;
- Associated websites;
- Quantity of live links so far;
- Type of relationships:
The table designed to make it easy for you to find your relevant contacts:
1. You can search the database using any keyword.
2. And / Or you can filter the table by:
- Link statuses;
- SEJ tools profiles you have set up;
- Link relationships:
Check out the SEO Tools guide at Search Engine Journal.
Keep Track of Your (Link Building) Contacts with SEJ Tools
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miércoles, 5 de mayo de 2010
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