misterios ordenadores finanzas camiones divorcios jardines mapas relojes
"Search Engine Journal" - 4 new articles
- Why Google's Redesign Could Be Good News for Social Marketers
- The SEO Tool That May Make You Switch to Google Chrome
- What To Look At Before Redesigning Your Web Site
- Vital Link Building Tip
- More Recent Articles
- Search Search Engine Journal
Why Google's Redesign Could Be Good News for Social Marketers
It's all about the real estate. Google results pages have historically been about simplicity. Any search "options" have been such a little part of the UI that, let's be honest, hardly anyone knew they were there.
Before now, Google attempted to predict what users wanted by including universal search (such as news, videos, and images) right in the organic results. Most recently, social conversations (blog posts, twitter updates, etc.) have made their way into the SERPS. Today, a clear left navigation gives users quick access to specific vertical search features right from the results pages:
While universal search results had created added opportunities for search marketers to capitalize on SERPs, this latest change favors social marketers. In addition to video, images, maps, and news search; blogs, Forums (Discussions), and Twitter/Buzz like services (Updates) have been given their respective real estate from Google results pages. So if you're not already involved in these as a part of your internet marketing strategy, you've just fallen further behind.
Blogs
While Google blog search is nothing new, this new navigation is sure to generate some increased usage. If you own, run, or write for a blog, that could mean an increase in traffic from Google. If you don't, it's probably time you started one…
Freshness of content will also be a consideration for users. While the results are set to sort by "relevance" by default, buttons to sort by date, and/or limit results to the last 10 minutes, hour, day, week, month, and year are easily accessible. The default results, too, even seem to favor the fresh content and include information on how old the post is within the SERP listing. What does this mean for you? Keep blogging…as often as you can.
Updates – Twitter & Google Buzz Search
In December, Google released their "real time search" feature. Tweets were included within results and a full page of real-time tweets was just a click away. Last month, Google added a dynamic archive function which gave users the ability look back at specific days & times or track twitter trends across an entire year. Now, Google has given this search feature a place in their new navigation.
For marketers and content producers, the "Top Links" section of the results is just one more opportunity to spread content by promoting it on Twitter and Google Buzz. While the potential for consistent traffic may not be as appealing as the blog search section, it's certainly another good reason to make services like twitter and Google Buzz a part of your social media strategy. And if nothing else, it makes for a great tool for ORM or tracking and monitoring social campaigns within the twittersphere.
Discussions – Forum Search
Who says forums are dead? "Discussions" is the final social addition to the new Google navigation and it focuses on forums and answer services like Wiki Answers and Yahoo! Answers. It's quite useful to users who may be looking for solutions to questions that others might have already posted online. Much like Blog search it's not a completely new service, but again, this change will likely mean increased usage. So if you own, run, or moderate a forum, this could translate into increased traffic and thus additional activity.
For the rest of social marketers, however, it means allocating more time to participating in industry forums as a part of their social media strategy. Being active within forums and providing answers to common industry related questions on services like Yahoo! Answers can give an individual or brand extra exposure and more importantly: credibility & authority.
Bad news for SEOs?
The down side to Google's new navigation could be reduced use of the general results. With these extra options easily accessible for users to refine their search, Google has essentially marginalized their search algorithm. The effect could be reduced clicks which could drive traffic down for sites that typically do well in organic results. But as search & social media continue to blend into small parts of a larger entity; marketing strategies will need to adjust. And this change by Google is just one more example.
Check out the SEO Tools guide at Search Engine Journal.
Why Google's Redesign Could Be Good News for Social Marketers
The SEO Tool That May Make You Switch to Google Chrome
The huge variety of addons is the main reason why I am a stubborn FireFox adopter. It is fun to watch how Google Chrome is quickly catching up in that respect.
This week I am looking at a cool SEO extension for Google Chrome you will want to check out.
The utility has a pretty unique name – SEO Site Tools and here's the full round-up of its features (mind it that all stats mentioned below can be expanded by clicking the link to the full report at each provider's site).
1. See "External page date"
This section contains aggregated data from various web tools and search engines, like:
- Google PageRank,
- Number of results for SITE: command in Google and Bing;
- Cache date in Google and Bing;
- Backlinks per Yahoo SiteExplorer;
- Backlinks per SEOmoz's Linkscape and Majestic SEO;
- Alexa traffic details;
- Quancast and Compete.com rank;
- Domain presence in Dmoz:
2. View "Page Elements"
Lots of useful information here:
- Meta tags information;
- Code verification status;
- Anchor text found on the page;
- Page headings;
- Page headers.
3. Get an Overview of the Domain Presence in Social Media:
- Facebook reactions;
- Reddit actions;
- Stumbleupon views;
- Total Tweets;
- Digg votes;
- Diggs to domain;
- Delicious bookmarks;
- Google buzz mentions:
4. Access Server and Domain Information
What you see here is quite clear: a handy overview of the domain account holder's records as well as server stats:
5. Look through Suggested Changes
The last section lists some suggestions you may consider for better rankings and improved SEO:
- Link quantity;
- Meta tags recommendations;
- URL length; etc:
The tool also allows to highlight on-page Nofollow attribute used for links.
6. Enhance SERPs
The tool also allows to enhance search results in various ways:
- Enhance Google, Bing and Yahoo! SERPs with PageRank (set the default PageRank for that: Google PR, MozRank or MozAuthority);
- Number search results:
7. Add Social Stats to Google Analytics and Google Webmaster Tools:
The tool allows to add some nice "Social Reactions" stats to your Google Analytics and Google Webmaster Tools reports:
8. Customize Options:
The above behavior can be customized via the tool options (#6-7). You can also set up the default section of the page analysis (#1-5):
Check out the SEO Tools guide at Search Engine Journal.
The SEO Tool That May Make You Switch to Google Chrome
What To Look At Before Redesigning Your Web Site
The most popular reason people redesign their site is to update the site's look. Most never really take into account other areas of the site that could make or break the success of a site. I 'm not saying design isn't important; it is. However, designing without taking into account the history of the site and its current flaws and weakness can keep the site from reaching its full potential.
If you are going to take the time to redesign your site, why not take the time to improve its functionality? You need to find out what is working for your site and what isn't. Many times I am brought into a project after the site has been designed and when I bring this topic up… it shocks people. Why? Because they just realized the opportunity they missed by not evaluating their current site's performance. Don't be one of them.
The most important thing to do is to list out what your objectives are and what you are looking to achieve with the new design of your site. Here is an example of what a checklist might look like.
- Improve PPC Quality Score – Lower CPC – Improve ROI
- Increase SEO Ranking – Improve current rankings – Start ranking
- Better User Experience – Make it easier for people to find what they want
- Better Usability – How easy is it for the engines and visitors to navigate the site
- Improve Sales – Increase call to actions
Of course every site will have different goals and issues. PPC, analytics and organic rankings need to be considered before finalizing a wire frame. In some cases, you may need to hire a professional to point out strengths, weaknesses and patterns in your data. Let me give you some examples of what you should look for.
Using PPC history you can see what pages converted on which terms. Pages that performed well and had a good quality score should be not only kept, but analyzed for modeling. If the quality score was poor for particular pages, research needs to be done to find out why. It could be that ad groups aren't set-up correctly or that ads going to the wrong landing pages, so it's important to rule out the external factors first. Once this is done, you should be able to ascertain what factors are hurting quality score and fix them in the redesign. I'd also check these pages against natural search and see how they rank. If they rank fairly decent and the PPC score is good…again, the page format is a keeper.
Analytics are an important tool in helping with issues such as bounce rates, entry pages, exit pages and even pages that no one visits. I recently worked with a client that had a lot of links in their navigation. Using analytics and Google's site overlay tool, I eliminated links that less than 1% of their visitors clicked on. This allowed the client to trim down the navigation and get rid of unwanted bloat in the menu, resulting in greater disseminated PR for pages that are important.
If bounce rates are high we need to determine why. Are bounces high on organic or paid? If it's paid, the bid terms may be wrong. If it's organic traffic that bounces, the page could be optimized for unrelated terms, the page could be lacking a defined of call to action, the design could be conducive to bounces, etc. Rule out one issue at a time and move on to the next.
It's also important to look at the site as a whole versus page by page. How well can people navigate from one page to the next? Are there breadcrumbs? Can search engines spider the pages easily and are all pages accessible? Where can improvements be made? Do you have menus in HTML or are you using images, java or flash for navigation? Go over the site and see if any pages haven't been indexed and why. Work your way through the site with a fine tooth comb and see what your strengths and weakness are before finalizing the design. Only then can you put together a complete package that will be an effective online marketing tool.
Check out the SEO Tools guide at Search Engine Journal.
What To Look At Before Redesigning Your Web Site
Vital Link Building Tip
You can spend a bunch of time prospecting for links, you can ask for links and you can even beg for links, but the most vital link building tip I can give is to CREATE GOOD STUFF. So you're probably thinking to yourself right now, "What a punk, who does this guy think he is?" Well, hear me out. 'Create good stuff' might sound really crazy and simple, and guess what, it is! There is plenty of crap (excuse my French) out there that makes my point clear.
What is the STUFF I am talking about? Well anything that you put online really, your:
- Website
- Blog
- Content
- Comments
- Images
- Videos
- Emails
- Tweets
- Posts
- Hopefully you get the point
Here is what I mean by creating good stuff to help you in your link building efforts:
DESIGN: Your STUFF must be decent looking. Don't kid yourself with this one. Nobody will link to your website just because your content is amazing; it needs to look like you care a little bit.
CONTENT: Quality is much more important than quantity. The 'new amazing tool that creates tons of web pages and blog posts automatically' isn't the answer to your problems.
EFFORT: People aren't all stupid, most of us can tell if you gave at least some thought and effort into your STUFF. The reason why tons of people link to Search Engine Journal articles is because they know the content is solid and the writers care about their audience.
UNIQUENESS: Is your STUFF (as I put it) unique and exciting? Or is it just some rehashed stuff from last week or even a year ago?
ENERGY: Samuel Johnson said, "Genius is that energy which collects, combines, amplifies, and animates." So put a little energy into the STUFF you create.
USEFUL: Don't just give us your opinion or insights. Give us some steps, tips and strategies that we can implement now.
OPTIMIZED: It is a must to optimize your content so that people can find it. If a potential link friend can't find your STUFF, then how are they ever going to link to it?
These are just some tips that I look for when linking to STUFF online and I can guarantee that I am not the only one. Of course, the above is not everything, but it is a great start. If we all followed these simple principles, then the internet would not be full of a lot of worthless junk and our link building would be that much easier.
Give me your thoughts below in the comments and let me know if I am crazy.
Check out the SEO Tools guide at Search Engine Journal.
Vital Link Building Tip
More Recent Articles
Click here to safely unsubscribe now from "Search Engine Journal" or change your subscription or subscribe
Unsubscribe from all current and future newsletters powered by FeedBlitz
Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498
martes, 11 de mayo de 2010
4 new articles
Suscribirse a:
Enviar comentarios (Atom)
No hay comentarios:
Publicar un comentario