simuladores hipotecas insurance liability comparador seguros comparador seguros aeropuerto hotelesUpdates from:
"Search Engine Journal" - 2 new articles
- #1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics)
- Is Google AdWords Advertising Itself Honestly?
- More Recent Articles
- Search Search Engine Journal
#1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics)
Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such a multi-author, multi-topic resource as SEJ).
Naturally, if you want to get the maximum benefit from guest blogging, you will need to give back. This post is about the most popular (yet, NOT the most important) benefit of guest blogging: linking: best practices and ethics of linking back to your guest bloggers (as well as allowing them to).
Linking as Incentive: Introduction
Unless you are ready to give back, you won't be able to build a strong community of guest bloggers who will contribute top-quality content, support each other and promote your blog. Giving back is a must. You can't expect people to be sincere in their intent to drive quality to your blog unless you are sincere in your desire to pay back.
First of, let me disclaim here that I express my own attitude in this post. I fully agree that as a blogger and web marketer you may have an opposite view and I even can imagine why: with so much spam around here it is easy to get suspicious and overly cautious.
My own take on linking is very straightforward: if you see your guest author deserves it, give him as much linking benefit as you are allowed to.
It doesn't take time or effort to tell if your guest author is really serious about that guest blogging opportunity you are offering him: diligent guest authors are easy to notice and appreciate: they email you several times with post ideas and various questions. They look for (properly attributed) images to attach to the post and link back to the content you have published previously. They may suggest different variants of the post title to let you choose the best one. They don't stuff their content with self-serving links.
That being said, if I appreciate the work and like the result, I will be happy give back.
But being too generous means being scammed in our world. This lesson has been learned (not once, I guess that happened to me too many times actually).
Linking as Incentive: Policies
Like it or not, linking is still the strongest incentive for people to guest post for your blog. It is the most tangible advantage as well. Therefore if you plan to allow people to guest post, you won' be able to do without allowing them to link back to their sites and projects.
I am all for linking back and forth as I believe this is the essence of the Internet. But in our non-perfect world you still need to be cautious. You need to have a set list of rules to be able to always base your decisions on. Being consistent in your linking habits means you will avoid any bad neighborhoods or shaky grounds.
The huge advantage of having linking guidelines / rules is that you are able to treat all your guest bloggers equally (no matter what level of relationships you have with them: friends, partners or just random acquaintances).
Here's what I see many bloggers do (and try to implement as well) in terms of controling what their guest bloggers link to:
- Links to the author's projects should be in the by-line: Ask your guest bloggers to only link to their personal projects in the author's by-line. Remember that the post will be published on your blog and thus all in-content links may be related to you. Links in by-line clearly belong to the author, so you are totally honest with your readers and yourself.
- Linking from within the post content: As a rule, I ask my guest bloggers to refrain from linking to their properties in the post body unless:
- The link is tightly relevant (or the author can't do without it): like links to the mentioned events, conferences, etc;
- The link does NOT point to the home page but to the relevant post or article (which elaborates further on the mentioned phenomenon or tactic). Links from content to content (NOT to landing or home pages), I believe, add quality to the guest post and let readers learn more about what has mentioned.
- Number of links: the general rule of thumb (I myself try to follow) is to let guest authors limit external link to 3 in the by-line (including Twitter profile link).
- Anchor text: You may adopt Daniel's rule and accept non-anchor text links in by-lines. This way you will save the trouble explaining your guest author why his "loan consolidation" link is not appreciated on your blog. Or you may go less extreme and only remove keyword-based anchors from the non-relevant links (because those can really hurt your blog reputation.)
Keep in mind though that having too strict linking rules will scare away your guest authors. Even if you have a high-traffic blog and people will still choose to guest post, limitations will discourage them to be a return contributors and community members.
You need to be both generous and careful: to encourage your guest bloggers to contribute high-quality articles while still maintain the reputation of the high-quality resource (with high linking standards).
Linking as Incentive: Tools
I've seen plenty of blogs accepting guest posts with varied policies and rules. Some of them have succeeded in both keeping high standards while offering enhanced exposure to their authors. Here's what they do:
- The author's box is the great way to both drive attention to the post author (and also give them exposure) and keep the linking limited to fit your policies. Here's an easy-to-follow tutorial on how to code and customize the author box (with no plugin needed).
- The enhanced author page (including bio, photo and maybe social media profiles) is the great way to encourage the author to both contribute more (to maintain the impressive online portfolio) and link back to that page (and thus your site) to share that portfolio with his community. Here's a detailed tutorial on customizing and enhancing your blog author archive page template.
- Linking to (most active) authors from the sidebar is another strong incentive. This newly-developed guest blogging WordPress plugin may be a great option: it allows to set the minimum number of guest posts (contributed over the set period of time) after which the author will be featured on the home page. Besides, you can set to show the widget on home page only or sitewide.
What are your linking policies and experiences? Please share!
Check out the SEO Tools guide at Search Engine Journal.
#1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics)
Is Google AdWords Advertising Itself Honestly?
I've been working on PPC for my dad's dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we're buying/using – is honest in how it promotes itself.
Consider these two claims that AdWords makes:
1) Get started in minutes.
2) "You specify how much you're willing to pay per click or impression. There are no minimum spend requirements."
The first claim is obviously nonsense.
There's a load of workflow to be done before you get your first click!
First, you need to have your landing page's graphics designed.
Then you need to have the pics sliced and coded into html, which takes at least a day for even the highest volume shops at their most expensive. Otherwise it's a few days.
Next you have to do keyword research and plan out how you're going to organize the campaigns thematically. Yes, campaigns is plural, because everyone knows that to manage AdWords efficiently you have to make liberal use of campaigns in your account structure.
Assuming you want a good quality score, you'll probably want to further organize campaigns by match type, and subdivide adgroups into plurals and singulars.
Then, naturally, you'll need to brainstorm ad copy that matches the particular nuances of each campaign's keywords and match types.
That copy has to be reflected back on the landing pages, which will also need additional copy.
Note: If the landing pages do anything but simply email you the form, or funnel traffic deeper with a click, you'll need to tie the landing page to an email marketing program or to a CRM system.
Web analytics have to be integrated, and you'll likely want to use a split-testing solution immediately to increase your conversions
…
The second claim also is laughable.
First, Google has this arbitrary algorithm known as Quality Score.
With landing pages, ads and keywords that the system all rated as fine, along with decent CTRs between 1-4%, Google still decided that my dad's Quality Score on some keywords should be 4/10.
Second, Google has a 'minimum first page bid.' That's a variant that also plays with these and other factors.How in the world is that not a minimum spend requirement?
On PPC Blog's private forum, people are calling it price gouging.
And in all this, there's of course the auction system which is ridiculously more advanced than most of us realize, let alone have even time to understand.
Which is all, naturally, assuming you're not mislead by common PPC myths.
This is a system small business people can just hop into??
This black box of a system is bloody hard to deal with. What have your experiences been?
Check out the SEO Tools guide at Search Engine Journal.
Is Google AdWords Advertising Itself Honestly?
More Recent Articles
Click here to safely unsubscribe now from "Search Engine Journal" or change your subscription or subscribe
"Gizmos" - 4 new articles
- Samsung Cetus con Windows Phone 7 y pantalla Super AMOLED
- El 29 de Septiembre se sabrá la fecha de salida de 3DS
- A escena el Optimus Z de LG
- VG236H, monitor 3D de la firma Asus
- More Recent Articles
- Search Gizmos
Samsung Cetus con Windows Phone 7 y pantalla Super AMOLED
Poco a poco, con cuentagotas, van apareciendo los primeros dispositivos que van a incluir como sistema operativo el Windows Phone 7. Ahora le toca el turno al Samsung Cetus, que lleva el nombre el clave: SGH-i917 en sustitución del que primeramente se había podido leer en algunos blogs: i8700.
El Cetus además del nuevo sistema operativo de Microsoft incluirá como característica estrella una pantalla Super AMOLED de 4″ con una resolución de 800×480, probablemente semejante a la que incorpora el Galaxy S.
El terminal móvil también es probable que incluya radio FM integrada, conectividad inalámbrica WiFi y Bluetooth 2.1, posicionador GPS además de una cámara de 5 Mpx que se complementa con una cámara frontal para videoconferencia con calidad VGA.
Por ahora no sabemos cuáles serán las fechas ni los precios que Samsung maneja para poner el Cetus a disposición de los usuarios, pero seguro que vendrá de la mano de la salida del Windows Phone 7 en el mes de septiembre.
En Gizmos: Samsung deja ver su Windows Phone 7 Series - Microsoft comienza la promoción interna de Windows Phone 7
Vía | Electronista
Related posts:
- Samsung deja ver su Windows Phone 7 Series
- Windows Phone 7 sólo tendrá buscador Bing
- No habrá contenido para adultos en Windows Phone 7
- Microsoft comienza la promoción interna de Windows Phone 7
- Samsung presenta un nuevo Windows Phone Wibro
Copyright © 2008
This feed is for personal, non-commercial use only.
The use of this feed on other websites breaches copyright. If this content is not in your news reader, it makes the page you are viewing an infringement of the copyright. (Digital Fingerprint:
Entrada Original: )
El 29 de Septiembre se sabrá la fecha de salida de 3DS
Nintendo ha anunciado algo que todos los que esperan con ganas la salida de la portátil 3DS querían escuchar: el día 29 de septiembre anunciarán la fecha de lanzamiento de ésta nueva consola.
También se revelará el precio de la máquina para cada uno de los mercados principales: Japón, Estados Unidos, y Europa.
Los máximos rumores a día de hoy siguen siendo dos. Uno de ellos apunta a que se lanzará la consola en navidades, para aprovechar el boom de los regalos de la época. El otro rumor indica que 3DS llegará en marzo de 2011, antes de finalizar el actual año fiscal.
En cualquier caso, Nintendo ya está enseñando la consola a los medios para que estén preparados cuando tengan que informar de ésta máquina que ofrece visualización 3D sin necesidad de usar gafas especiales.
En Gizmos: 3DS será la última consola de Nintendo con cartuchos - Revelada la consola portátil Nintendo 3DS
Related posts:
- El teclado QWERTY de Xbox 360 tiene precio y fecha de salida
- Cybook Gen3 para Septiembre
- Cowon A3, versatilidad y alta definición
- El Archos 405 ya tiene fecha de salida
- Memorias USB de 2GB de Sony
Copyright © 2008
This feed is for personal, non-commercial use only.
The use of this feed on other websites breaches copyright. If this content is not in your news reader, it makes the page you are viewing an infringement of the copyright. (Digital Fingerprint:
Entrada Original: )
A escena el Optimus Z de LG
LG Electronics ha anunciado el lanzamiento en Corea de su último smartphone hasta la fecha: el Optimus Z (LG-SU950/KU9500). A la venta desde comercios de las firmas SK Telecom y KT, éste dispositivo cuenta con un diseño estilizado y el sistema operativo Android.
Su procesador es Qualcomm Snapdragon a 1GHz, y el sistema operativo Android 2.1, con la opción de actualizar a 2.2 antes de terminar el año.
Incluye pantalla WVGA Hyper HD LCD de 3.5 pulgadas y resolución 800 x 480 píxeles, una cámara de 5 megapíxeles, compatibilidad Dolby Mobile y DivX, además de sistema T-DMB Mobile TV. Tiene un grosor de sólo 11,05 milímetros y diseño angular.
Entre sus opciones destaca la posibilidad de utilizar la función On Screen Phone, que permitirá ver la interfaz del teléfono en la pantalla de un ordenador. Utilizando Bluetooth o cable de datos, la interfaz aparece en pantalla y permite acceder a distintas funciones del dispositivo, como aplicaciones y correo electrónico desde el ordenador. Además, documentos, imágenes o archivos de música almacenados en un ordenador pueden trasladarse con sencillez a la memoria del Optimus Z. Por último, la función Drag &Shake, permite cambiar archivos entre smartphones con un simple movimiento del dispositivo.
El LG Optimus Z llegará con más de 100 aplicaciones cargadas en la memoria del móvil.
En Gizmos: LG presenta la línea de smartphones Optimus - El Motorola Charm confirma su retraso
Related posts:
- Optimus Popularis, primer prototipo
- Optimus Pultius, Maximus en miniatura
- Optimus Tactus, evolución del teclado Optimus Maximus
- Optimus Aux, el teclado antes conocido como Optimus Pultius
- Optimus Touch, clon del iPod Touch
Copyright © 2008
This feed is for personal, non-commercial use only.
The use of this feed on other websites breaches copyright. If this content is not in your news reader, it makes the page you are viewing an infringement of the copyright. (Digital Fingerprint:
Entrada Original: )
VG236H, monitor 3D de la firma Asus
El mercado de la visualización 3D comienza a ser algo común para la compañía Asus, que presenta ahora el monitor Full HD 1080p de 23 pulgadas VG236H con compatibilidad tres dimensiones.
Su lanzamiento se llevará a cabo en el mes de septiembre, e incluirá tecnología nVidia 3D Vision y Trace Free II, con frecuencia de refresco de 120Hz.
El uso de la tecnología nVidia 3D Vision y de sus gafas especiales permitirá disfrutar de películas y videojuegos en tres dimensiones. Por otro lado, la pantalla también se apoya en la tecnología Color Shine de Asus, que usa distintas capas de color para mejorar la saturación de los colores y reducir la difusión de luz.
Para finalizar, el monitor incluye tecnología Asus Splendid Video Intelligence, con cinco modos: gaming, cine, nocturno, paisaje, y estándar, que ajustan la fidelidad del color dependiendo del momento y la situación en la que nos encontremos. El monitor, ajustable en rotación, altura, e inclinación, tiene puertos YPbPr, HDMI y Dual-link DVI para la reproducción en tres dimensiones.
Su precio será de 499 euros.
En Gizmos: Asus se apunta al carro del 3D con nuevos productos - Televisor 3D de LG 55″. La compra del verano
Related posts:
- Asus se apunta al carro del 3D con nuevos productos
- Monitor LCD de 22 pulgadas ASUS PG221
- Asus Eee Monitor, un iMac de 500 dólares
- Asus muestra el portátil para gaming G51JX 3D
- Asus Eee 900 con GPS y pantalla táctil
Copyright © 2008
This feed is for personal, non-commercial use only.
The use of this feed on other websites breaches copyright. If this content is not in your news reader, it makes the page you are viewing an infringement of the copyright. (Digital Fingerprint:
Entrada Original: )
More Recent Articles
Click here to safely unsubscribe now from "Gizmos" or change your subscription or subscribe
Unsubscribe from all current and future newsletters powered by FeedBlitz
Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498
sábado, 31 de julio de 2010
6 new articles
Suscribirse a:
Entradas (Atom)