eurovision ofertas casa rural cirugia tdah misterios ordenadores finanzasUpdates from:
"Search Engine Journal" - 5 new articles
- Yahoo Japan Switching to Google as Search Provider
- Weekly Search &Social News: 07/27/2010
- Breaking It Down – Why Site Navigation Matters
- The Thinning Line Between SEO and Social Media
- Branded vs Keyword-Rich Domain Names
- More Recent Articles
- Search Search Engine Journal
Yahoo Japan Switching to Google as Search Provider
In a surprising development, Yahoo Japan just announced that it would be switching to Google as its search technology and paid search provider. Now, before we all think and ask how could this be possible especially since Yahoo and Microsoft have been starting to work on their search ad integration deal recently. The answer lies in the fact that Yahoo Japan is not entirely own by Yahoo. Hence it has no full control of the Japanese site.
Yahoo owns only 35% share of Yahoo Japan. While Japanese Internet service provider Softbank owns around 40% of share of Yahoo Japan. Yahoo Japan is operated independently as a separate publicly traded company with Mr. Masahiro Inoue sitting as its President and CEO while Yahoo co-founder Jerry Yang sitting on the board.
Of course, the deal is not going to pass through without opposition by various groups. Microsoft for one definitely was not please with this alliance between Google and Yahoo Japan. Japanese regulators might also look at this deal in the negative way as the alliance would corner a big chunk of the Japanese search ad market. Google currently has more than 38% of the search volume in Japan while Yahoo Japan has more than 53%. The terms of the deal as well as its date of implementation are still unknown.
So, what do you think? Will the deal push through or will Google and Yahoo Japan face some more strong opposition from other market stakeholders?
Check out the SEO Tools guide at Search Engine Journal.
Yahoo Japan Switching to Google as Search Provider
Weekly Search &Social News: 07/27/2010
Hello ladies and gentleman, geeks and phreaks alike, it's time for another edition of '7 Days of Search and Social' ? It was a damned busy week out in the trenches last week and it was again tough to decide what to include and what not too. But hey, that's always a good thing as far as I am concerned. Oh, and I learned something too… I am a jaded reader. Yup, tis true. You see many of the older geeks often say there is nothing but regurgitation out there. But I stopped to think about it and well, for peeps just getting into the business, old topics we've covered a zillion times, is actually NEW to them. Thus I realized I shouldn't be bitching about it… just sayin'. It is something to consider next time ya bitch about it. M'kay?
And away we go….
Lead Story
Are link builders SEOs?
Over the last year or so I have been talking to some friends, old and new, about the world of link building and it's place in SEO. Or more specifically, is it actually part of SEO? You see when I talk to some folks, most often the more seasoned vets, they tend to see it as 'link marketing', 'relationship marketing' or even as a promotional activity.
And so I wanted to highlight my pal Ben McKay's article; Homage to the Business of Link-Building – which discusses this very topic.
The funny thing is that if you'd asked me 18 months ago I'd give you a big 'duh' and move on. But now I have done the proverbial 180 and tend to believe that it truly isn't purely SEO… moreso the promotional aspect than anything else. Consider social media. Just because if does have benefits to SEO, does that means it is part of the SEO fold? Not at all…that would be silly to say.
Links are considered votes or even 'reach' and to me SEO covers the more technical aspects and has some cross over into the world of content strategy. Now, I haven't gone completely mad, I understand the value of links to SEO, I am merely now of the mind that it is a stand alone discipline as much as social media marketing and usability are.
And that's my own 2c on the matter – we will be talking about this more on SEO Dojo Radio this week
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Talk of the Town
Of Linkbait And SEO Bank Shots - I got a good laugh from this being a pool player and a search geek. Oh and yea, there were some valid points of interest in here as well…. hehe…
SEO Spammers vs the White Hat Army! - long time readers will know that I am actually not a big fan of web spam. Not only is some of it borderline cheating, but it just makes a bloody mess of the web… that thing I want to pass along to my chidren. As such, I enjoyed this post and it is a worthy addition
4 Huge Mistakes to Avoid When You Build Links – Julie (Joyce) dropped a good one over on Search Engine Journal that hits some of the most common high level elements when it comes to screw ups with link building. The non-disclosure one is my fav. Short but still edu-taining.
Hiding your backlinks from the competition – while it did strike me as a bit of a 'who freakin cares', I had to at least respect the inventiveness and thoroughness of this one. Man, this dude is a bit whacked… but a fun read.
Calculating Your ROI on Internet Marketing – over on Vertical Measures there was a great post on one of my fav topics, ROI. There were even a few tidbits that I have added to my own aresenal… a good read fer sure.
Optimizing Yourself For The Yahoo! Microsoft Search Alliance - interesting and odd. I only included this one so I could say, 'Who cares?'. This was one of the topics in last weeks SEO Dojo Radio (optimizing for Bing?) and well… I included it this week so you can make up your own mind.
The Foundation Of A Successful SEO Campaign: Keyword Research - Yup… I've said it over and over and over; KW research is THE most important part of the SEO process. So be sure to read and pass this one along. It simply doesn't get enough coverage in the industry.
You Keep Using That Keyword. I Do Not Think It Means What You Think It Means – well, I couldn't leave this one out. It has two GREAT elements; Stoney and a reference to the movie; the Princess Bride. Freakin' geek heaven I tells ya!
SEO Training – ok sure, this one has 'Dave bait' written all over it, but even at that it was still a good post and worth sharing. I personally believe you NEVER stop learning/training in the finer points of the art. As soon as you stop, you're standing still while the search world continues to evolve.
The Dark Side of SEO Copywriting; A Dose of Reality Rant – Jahnelle is a friend of the Fire Horse and a copywriter. But it's only the second part that got her in this week's edition… that and well.. I am a huge fan o' RANTS!! hee hee… She made some great points and it is an interesting discussion.
A summer interview with… David Harry- – ok sure, it ain't exactly 'news' but I am always appreciative of those that take an interest in yours truly. So, what am I up to this summer? I'll give ya a hint; it's a 4 letter word.
SEO Has Killed The My Internet – I did get a kick out of this SEL post in that it is quite true that being a web geek does ruin my over-all enjoyment of the net.. I just know waaaay to much.
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Search Geek Central
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents -
Search Patents
Determining a number of users behind a set of one or more internet protocol (IP) addresses
Microsoft
Mining transliterations for out of vocabulary query terms
Indexing and searching dynamically changing search corpora
Automatic search suggestions from client-side browser history cache
Diversifying search results for improved search and personalization
System and method for ranking search results using click distance
Yahoo
/end SOSG session
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Check out the SEO Tools guide at Search Engine Journal.
Weekly Search &Social News: 07/27/2010
Breaking It Down – Why Site Navigation Matters
In my latest Search Engine Journal article, Information Architecture – Rocket Science Simplified, I break down the concepts of site navigation as it relates to SEO for the purpose of strengthening sectional and page level focus. But it's more than just about focus and I wasn't sure if I was clear enough on exactly why you need to care so much about the topic, or why you need to see and think outside the box of what might be your own agenda as relates to navigation factors.
While site navigation can, and absolutely does have an impact on how well the search engines can most accurately determine the focus of a page or section of a site, there's a reason why it's such an important factor, one that I expect will be around for a long time to come…
Site Navigation Is A Multi-Faceted Indicator
Site navigation is a critical component of information organization and retrieval because it's a way to
- Control the user experience (UX)
- Contribute to the quality (or lack thereof) of that user experience (UX)
- Inform the search engines how pages relate
- Inform the search engines which pages you wish to be recognized for more authority…
Navigation As A Means To Inform Relationship
Let's say we have a site that has a section on the topic of widgets. In that section, we want to place four pages, consisting of one widget overview page, two pages on types of widgets, and one on widget accessories.
Since this is our desired relationship of pages on widgets, we need to show site users that these pages are related. If we do not include a link to each of the three lower tiered pages from the higher level page, we would have a more difficult time helping the user find all of the pages related to the higher level widgets theme.
From an SEO perspective, it's essentially achieving the same goal. It's a way to show the search engines additional related information – oh hey, Google – check this out – you know how we've got this page over here on Widgets, well, oh my – look at these other pages we have on Widgets as well!
Sure, we could just link from the home page to every page on the site, and from every page back to the home page. If we do, we're leaving it up to the search engines to rely solely on other indicators (keyword relationships, for example) to determine algorithmically which pages are related.By using the controlled linking in this example, we provide a very strong additional indicator, reducing the potential for keyword based relationship determination to be off the mark.
Navigation As Authority Builder Within Information Architecture
Since that higher level page is also linked to from every other top level page on the site, by also linking the three lower level pages to the higher level page, we inform the search engines that, in fact, that higher level page is more important than they are. (since they themselves are not linked to from any other high level page… more links pointing to that higher level page indicate "more important").
Navigation As A Keyword Focus Reinforcement
Properly optimized links include keywords – both in the anchor text and the URL. If we were to "pollute" other sections of the site with all the links to the widget pages, we would needlessly be adding widget related keywords onto those pages, thus diluting their focus.
And at the same time, by having that section specific sub-navigation, we reinforce the focus of that section by having those links there – and thus adding more instances (relevant, and valid) of those keywords within that section's pages.
Navigation As a means of controlling UX
Navigation is a means by which users find information. Through navigation, you can dictate where people go on your site. If you create a landing page for PPC purposes, you might not include links to all of the top pages on the site that you would provide to organic visitors. If you want to provide users supporting information for a primary topic, you can do so by including additional navigation specific to that topic on the page you're looking to support. These are all examples of ways in which you can control user experience.
Navigation as a Means of Improving UX Quality
By taking the time to consider the mental model of users (the mind-set of various groups of people using the site), you make better decisions about how, where, why, and how often you link to different pages on your site. If all you care about is trying to drive PageRank to a page, you'll throw links to it from all over the site. Which might, or might not get you that extra value. Yet you could also be shooting yourself in the foot doing so, because, as I explained in my Rocket Science Simplified article, sometimes, from a user experience perspective, it just causes confusion from that link overload.
Site Navigation = Internal Links
Given all the ways site navigation is capable of being used, it's clear as to how it's such an important factor in the eyes of the search engines. Taking it even further, we can also translate this to the issue of inbound and outbound links from and to other sites. So the next time you wonder whether or why inbound and outbound links are important, just think about all the ways in which they're used in the same way you view internal links.
- As a way to inform relationship
- As an authority builder
- As a keyword focus reinforcement
- As a means of controlling UX
- As a means of improving UX quality
A Well Rounded SEO Understands Information Architecture
After I wrote this article and before it was published, Kim Krause Berg posted a great article on site navigation &Information Architecture for SEOs that I think does an excellent job of bridging the gaps between my last article and this one as far as helping further explain some of the more technical terms used by IA specialists. And as far as I am concerned, if you're going to be an independent SEO, you need to be a well rounded SEO, so from this little corner of the world, it means you need to start paying attention to IA issues, including site navigation…
Check out the SEO Tools guide at Search Engine Journal.
Breaking It Down – Why Site Navigation Matters
The Thinning Line Between SEO and Social Media
I've been doing SEO for as long as I can remember. I rarely stop to look at the distance I've made since I started; more notably, the change in the SEO space and the change in my own philosophies. But when I do stop and look, I realize that I'm even more excited about SEO today than ever before.
I believe heavily in the significance of social media. Even though the blogosphere blows up with "SEO is dead" posts at least three times a year, I don't think it is. On the contrary, I think it's merging with social media. From TrustRank to editorial content to personalization, there's so much in social media that Google adores. It's just the way Google is going, and it's far bigger than integrating Twitter for real-time searches. I believe Google is coming out with 'Google Me' for more control in the semantic web – that's a pretty bold move into the social sphere.
New Content Marketing vs. Old Technical Recommendations
For me, content marketing as an SEO concentration is the largest slice of the pie. I still think about link building, and respect the specific values it brings. I still perform technical audits, but I really don't get as gritty as some SEOs still do. I see many agency audits as part of my day job, and can't help wondering if those SEOs believe in the value of what they're recommending, or just making the recommendations because it's routine, easy, and profitable. I think SEO matured past the order of keywords in a title tag, or some bloated code.
Google knows it's their burden to overcome bad code, poorly crawlable navigations, and all the other traditional obstacles. They know that even the worse sites (to a limit) can have the best content for a user. If Google can't figure out how to serve this content, the users will lose faith in Google's results. Justified or not, Google made their own bed. Sometimes spending dozens of expensive hours with a design team or web platform just doesn't make sense to me anymore. If it's something I can change quickly on a WordPress platform, then I have no problem erring on the side of caution. But if it's deflating the code of an entire platform for a hopeful benefit, I just don't feel comfortable doing that. I don't like making recommendations and dropping them in the lap of non-technical executives. Just feels cruel. I don't feel I created any real value.
Creating Value Through A Social Media Approach
SEO for me is about optimizing for engines on behalf of the users. SEO is creating value for everyone involved. In my case, my niche is in ecommerce. I optimize for customers. I turn sites into authoritative hubs. I write and publish with a face. I'm not afraid to publically admit to a mistake if I cross the line. I communicate with customers like I would if I were working in a brick and mortar store, and provide a forum for conversation wherever possible. I don't try to beat my audience – I meet the interested customers in the middle. In other words, I don't run around with a megaphone like a carnival worker verbally assaulting passerbys. Instead I engage them on their own terms.
This includes a lot of day-to-day marketing, trust building, and value promotion. The "give to get" model really seems to bring power to an online store, just as long as that store is more than a thin vending machine. Direct conversions? Not always. But it's not that easy anymore. There is still a long term reward, from branding to optimizing your other marketing channels, that helps websites survive this online climate. It's old school marketing, really. The first version of the web isolated traditional marketing. Now in Web 2010, it's obviously back with a vengeance. SEO needs to continue accepting that.
Check out the SEO Tools guide at Search Engine Journal.
The Thinning Line Between SEO and Social Media
Branded vs Keyword-Rich Domain Names
Whenever I am working with a client that is looking to start a new business and website, I am almost always asked the question…should I purchase a domain name with keywords in it for SEO? Unfortunately there is not a clear cut answer to that question. Lets examine the different strategies behind purchasing a branded URL or keyword-rich URL.
Branded Domain
Personally, a brand is one of the most important aspects of a business or personal identity. Your brand is the foundation for everything you do. Your brand name and identity will be on your website, print material, business cards, letterhead, invoices, etc… This is ultimately what people will recognize and associate you with, so when you have the opportunity to purchase the URL that matches your brand name, I 99% of the time say to go with that. Of course there are exceptions to that, which I will explain below.
Some key reasons why you should choose a branded domain for your business URL:
- Its easy to remember
- Short and memorable
- Another way to put your brand in front of your customers
- Maintains brand consistency
- Looks cleaner and less spammy (compared to keyword-rich url)
- More professional
- Tend to attract more loyal visitors/readers
Typically if you are looking to create a long-term brand, it is a safe bet to choose a branded domain. Just take a look at the top 100 blogs on Technorati, almost all are branded domains. It is proven that by having short and clean URLs that match your business name that people are going to trust you more than someone with the domain real-estate-agent-tampa.com
On the flip side of things, lets see when having a keyword-rich domain can be helpful.
Keyword-Rich Domain
Now there are some situations when I would recommend using a keyword-rich domain name.
If you are trying to brand yourself as an industry expert. A good example would be something like "The Plumbing Expert" or "The Product Launch Coach " where you are trying to position your personal brand as a memorial name or tag line. In that case it could be beneficial because you are branding yourself or company, while using the main keyword/phrase at the same time.
For marketers who are setting up targeted landing pages where they are trying to capture traffic from a specific keyword/phrase. I have used this method a number of times, where I purchase a keyword-rich domain, optimize it for a specific phrase, and then route the user to the main domain once they land on the landing page.
For affiliate marketers it does make a lot of sense. The search engines do place some emphasis on having keywords in the domain, so from an organic standpoint it can increase your rankings (especially if the domain matches the search query). If you are trying to promote a product and drive people to your affiliate site, you are not necessarily worried about building a brand, since you are marketing another businesses product(s).
I would love to hear what other marketers and business owners think about this topic. Do you agree with this post? Why or why not?
Check out the SEO Tools guide at Search Engine Journal.
Branded vs Keyword-Rich Domain Names
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"Gizmos" - 4 new articles
- Dell presenta el portátil Inspiron M101z
- Ardistel prepara el SpeedRacer Ultimat3, nuevo volante
- Las pantallas SLCD llegan a Nexus One y Desire
- HP con Web OS y sin Windows Phone 7
- More Recent Articles
- Search Gizmos
Dell presenta el portátil Inspiron M101z
La fabricante Dell introduce un nuevo modelo de portátil en su catálogo con la presentación del Inspiron M101z. Se trata de un modelo con pantalla de 11.6 pulgadas y la incorporación de un nuevo chip.
Continúa el legado del ordenador portátil Inspiron 11z, con AMD Athlon Neo K125 (núcleo individual) o K325 (doble núcleo).
Dell afirma que éste portátil es capaz de aguantar durante seis horas y media de rendimiento activo gracias a la carga de su batería de seis células. Los chips de AMD se acompañan con tarjeta gráfica ATI RS880M, 2GB de memoria RAM, y el disco duro habitual de 250GB.
Su lanzamiento se ha llevado a cabo en el Reino Unido al coste de 379 libras, unos 450 euros al cambio. Posiblemente oigamos hablar más de éste portátil en los próximos meses.
En Gizmos: Dell Inspiron 11z: piensa bien en qué país lo compras - Dell ofrece el Nickelodeon Inspiron Mini 10 para niños
Related posts:
- Dell E, ahora renombrada a Dell Inspiron 910
- Dell Inspiron 1720
- El Dell Inspiron 531 ya cumple con Energy Star 4.0
- Nuevos Dell Inspiron a la venta
- Dell Inspiron 1525: ligero, rápido y delgado
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Ardistel prepara el SpeedRacer Ultimat3, nuevo volante
La firma de accesorios y dispositivos para gaming, Ardistel, anuncia que ha firmado un acuerdo de colaboración con Antonio Lobato. El objetivo de ésta unión es crear nuevos volantes, como el SpeedRacer Ultimat3, que llegará en octubre.
Éste nuevo volante, de momento será exclusivo para la consola PlayStation 3, pero su sistema de compatibilidad podría extenderse a otras plataformas de gaming.
El SpeedRacer Ultimat3 tendrá un diseño realista e incluso intentará reflejar el tacto y la sensación auténtica de un volante. Podremos utilizarlo con todos los juegos de carreras del momento y contará con un sistema de control que seguirá los estándares de Ardistel. A nivel de diseño va a incorporar algunos consejos de Lobato, pero lo más probable es que se mantengan las líneas seguidas por la compañía en anteriores volantes, con dos botones en cada lado del manillar.
Teniendo en cuenta la fama de Ardistel en el mercado del gaming, donde ha lanzado periféricos de lo más exitosos, es como para tener en cuenta éste volante y seguirle la pista.
En Gizmos: Thrustmaster presenta un nuevo volante para gaming - Logitech anuncia el volante G27
Related posts:
- Ardistel lanza un joystick arcade para PlayStation 3
- Logitech anuncia el volante G27
- Fanatec RennSport, ve liberando espacio en casa
- Thrustmaster presenta un nuevo volante para gaming
- Thrustmaster T-Go Kart NW, volante para Wii
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Las pantallas SLCD llegan a Nexus One y Desire
HTC Corporation, diseñadora de smartphones y dispositivos variados, acaba de presentar la introducción de la tecnología de pantalla Super LCD (SLCD) para un amplio surtido de sus productos.
Entre los dispositivos elegidos está el HTC Desire y el Nexus One, que recibirán actualización con pantalla Super LCD a finales del presente verano.
Las pantallas SLCD ofrecen una calidad de color natural y equilibrada, contraste claro, y distintos ángulos de visión y una eficiencia energética mejorada.
Enrelación a esto, Peter Chou, CEO de HTC, comenta: "HTC está experimentando una alta demanda por muchos de sus teléfonos, especialmente los que tienen pantallas de 3.7 pulgadas. La tecnología de imagen SLCD permite aumentar nuestras capacidades de producción para satisfacer la demanda. La tecnología SLCD ofrece calidad y una experiencia visual comparable a la de las pantallas de 3.7 pulgadas, pero con algunas mejoras, como ahorro y mejora en el sistema de batería".
SLCD es la generación más actual de tecnología LCD, y ofrece un rendimiento energético 5 veces más largo que el de los paneles previos. Además, la tecnología se apoya en el sistema VSPEC III de Sony para ofrecer visionado en distintos ángulos.
En Gizmos: Google cesará pronto las ventas de Nexus One - Google Nexus One y la grabación en 720p
Related posts:
- HTC Desire, ahora en sabor plateado
- HTC Desire, el Nexus One pero sin el sello de Google
- HTC Legend a la venta en Expansys
- Google cesará pronto las ventas de Nexus _One
- El Nexus Two podría no desarrollarse
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HP con Web OS y sin Windows Phone 7
HP ya ha comenzando a desvelar qué planes tiene para el sistema operativo Web OS de la reciente adquirida Palm. Han comunicado que todos sus futuros smartphones van a llevar Web OS en lugar de Windows Phone 7 y además también han dejado caer la información de que construirán un tablet con Windows 7.
Desde luego, cuando muchos ya habíamos dado por fenecido al Web OS, pensando que la Palm Pre Plus y la Palm Pixi Plus serían los últimos dispositivos con este sistema, nos hemos llevado una grata sorpresa al conocer las intenciones de HP.
Además de esta jugosa noticia que nos pone en alerta para conocer los dispositivos venideros de HP en el ámbito de los móviles avanzados, también hemos sabido que tendremos un tablet con Windows 7 que quizá se corresponda con las filtraciones habidas en cuanto al Touchsmart "tm2″ o el Elitebook 2740p.Muchos de los antiguos usuarios de dispositivos PDA de HP recuerdan con mucho cariño las "paquitas", aquellos equipos denominados iPaq que ahora revivirán con el Web OS en sus entrañas y que seguro acompañarán a los tablet con Windows 7, una buena pareja que ojalá venga a poner un poco de competencia sobre la mesa de la tecnología.
En Gizmos: Palm Web OS en un PC doméstico. Abriendo puertas (video) - El tablet de HP con Web OS será un huracán: Hurricane
Vía | Gottabemobile
Related posts:
- Windows Phone 7 sólo tendrá buscador Bing
- Microsoft comienza la promoción interna de Windows Phone 7
- No habrá contenido para adultos en Windows Phone 7
- Samsung deja ver su Windows Phone 7 Series
- El HTC Mondrian tendrá Windows Phone 7
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