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Updates from:
"Search Engine Journal" - 5 new articles
- Google News Becomes More Personal and Social
- How I Drove Over 1.3 Million Pageviews through Digg for $90K in Ad Revenue
- Weekly Search &Social News: 06/29/2010
- PPC Tips for the Small Business Owner
- Trouble Linkbuilding? Write the Copy
- More Recent Articles
- Search Search Engine Journal
Google News Becomes More Personal and Social
Google is rolling out several updates to its News homepage to make it easier to navigate through relevant news, highlight interesting stories that would otherwise get buried into the streams of news influx that gets into the homepage as well as an easier news sharing feature.
The updated Google News homepage, which will be rolled initially to U.S. users now include a major section in the homepage called "News for you." This is a stream of headlines which are automatically tailored to user interests. You can personalize this further by accessing the "edit personalization" option to specify which sub-stream of Google News you are very much interested in. This option also lets you choose how you want to view the news stream, that is either by section or list view. You can always reset the personalization you've made just by hitting the "Reset personalization" option and it will clear all the preferences you've made.
Google News also now gives you more control of what news you want to see on your Google News homepage. You can specify which news sources you'd like to see more or less often. In addition, you can still see the major news of the day. And Google News will add links to topics that various news sources are offering and present them to you in the Top Stories section of the Google News homepage.
And of course, Google News now makes it easier for you to share story clusters with other people through Buzz, Google Reader, Facebook and Twitter. You can see these sharing options at the top-right of each of the story cluster displayed on the Google News homepage.
Check out the SEO Tools guide at Search Engine Journal.
Google News Becomes More Personal and Social
How I Drove Over 1.3 Million Pageviews through Digg for $90K in Ad Revenue
This case study covers social media strategy I executed last fall where I drove over 1.3 million pageviews to a microsite in less than four days for about $90K in ad revenue.
The bulk of that traffic was driven on the first day of promotion. The url was submitted to Digg.com. The url was also sent to bloggers who posted similar content on their web sites. In this video I recount my journey from when I just started to optimize websites for more search engine exposure about 7 years ago to one of the highest revenue generating projects I executed in less than a week.
Check out the SEO Tools guide at Search Engine Journal.
How I Drove Over 1.3 Million Pageviews through Digg for $90K in Ad Revenue
Weekly Search &Social News: 06/29/2010
Well I am a day late, but we at least made it to another edition of '7 Days of Search and Social' – there was some interesting readin' last week from the rise of Facebook the 'search engine' to a distinct lean towards the business side of things. Speaking of which, a huge congrats goes out to the SEJ/Search and Social gang whom made news with their merger winth 10e20. Let's not waste any more time and jump right in.
Let's get this party started!
Lead Story
FaceBook SEO?
It's not often that we lead the newsletter off with Social search stuff, but that is precisely the case this week. And the social spot in question is one of the heavyweights, FaceBook. It seems they've launched a new search system from their OpenGraph protocol. As they mentioned, "all Open Graph-enabled web pages will show up in search when a user likes them".
This involves including some new meta-data and I did have a look at them over the weekend and it does seem interesting. First a little bit of coverage;
- Facebook Unleashes Open Graph Search Engine, Declares War On Google
- Facebook Tests Show SEO May Be Possible With Open Graph
And over at AimClear there was also some timely coverage on potential SEO for FaceBook;
Facebook SEO Ranking Factors, 2010 Study Results
Now, one thing that I have gone off on before is that I generally don't consider Twitter search nor any site specific search to be a search engine. For me a search engine searches multiple sites and ranks them accordingly. Anyway, splitting hairs.
It will be interesting to see where this all leads… more on it soon as I dig in more.
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Talk of the Town
How To Take Down A Competitors Website: Legally – was a rather interesting if not borderline nefarious post from the gang at Blue Hat SEO.
There Is No Such Thing As Search Neutrality, Because The Whole Point Of Search Is To Recommend What's Best – it may be one helluva a long title, but it's a damn good read. A search engine is entirely about subjective decisions…it's a fact, it's life, get over it.
More proof that Google is not really using Latent Semantic Indexing (LSI)? – ok, while it may be 'Dave Bait' and I don't entirely agree with the analysis, I did add me 2c in the comments on this one, so it is worth keeping. Always an area that peeps tend to be confused around.
SEO Flows Through Everything – was an interesting strategic ditty over on SEO Book that looks at how SEO is an important aspect of the top-down systemic aspects of any online business. Great stuff from the Book as always.
SEO Tutorial: Assessing a Keyword Domain for Purchase – Does Buying Make Sense or Not? – this is actually an area that a lot of folks don't write about all that often. Domaining is a common area for a lot of SEOs… nice to see this one.
3 Bare Bones SEO Techniques Small Business Sites Can't Afford to Ignore – Melanie Nathan dropped an interesting post over on SEP that hammers home the three core areas any SME should understand, especially keyword research.
Four Engines, Four Ways To Generate Links – Debra Mastaler looks at some analysis of the big 4 (?) for link prospecting.
Here is Why Now Is The Best Time To Be In The SEO Business - it seeems Hamlet Batista is back on the scene after a long hiatis and is ready to kick ass. He outlines why NOW is the time to get into the SEO game… hmmm… I thought it was dead? Who knew?
Common Mistakes Big Brands Make in SEO – this one is nearly a no brainer. As most of us know, the big brands and large corps tend to be REAL bad when it comes to SEO. Blogstorm had a great analysis that shows some of the more well know issues.
Control-Freak Execs and Online Marketing – speaking of clients, I also enjoyed this little diddy from Vanessa over on Bruce Clay that deals with an area close to my heart; anal micromanager types.
Adapting SEO for Personalized Search – was a post from yours truly over on Search Engine Journal which looks at personalized search (once again), how search engines go about it and what you can do to be positioned.
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Search Geek Central
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents -
Search Patents
Phrase based detection of duplicate documents in an informational retrieval system
Indexing server architecture using tiered and sharded phrase posting lists
Microsoft
Mining translations of web queries from web click-Through data
Learning Latent Semantic Space for Ranking
System and method for providing a geographic search function
/end SOSG session
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Check out the SEO Tools guide at Search Engine Journal.
Weekly Search &Social News: 06/29/2010
PPC Tips for the Small Business Owner
It can be difficult for the little guy to compete with corporations¾moderate SMB programs are no match for endless marketing budgets and the resulting inflated keyword costs. Working in an agency, I see this first hand every day. But I also see areas where small business owners and franchise stores can compete if they become smarter with their strategies.
The following tips provide the framework for developing a successful and cost effective pay per click campaign.
Time/Day Parting – Google allows advertisers to determine the day of week or even the time of day they want their ads to display. This can be a very useful tool for small business advertisers who know when their customers are most likely to look for their product or service. By setting your ads to display at only high performance times you increase the effectiveness of your campaign and reduce your costs.
Match Types – Gone are the days of simply adding keywords that are all set to broad match and hoping for a return. Sure, casting a larger net brings in more traffic, but it also punishes your budget. The quality of that traffic might also suffer depending on the chosen keywords. Try using the available match types, especially exact match, to control costs and which searches are actually displaying your ads.
Negative Keywords – Selecting negative keywords to offset unwanted traffic is an absolute must for any campaign, large or small. For example, f a florist that sells only fresh flowers and plants might want to include the negative "artificial" to prevent traffic from artificial flower type keywords. Using negatives also allows you to pursue higher volume keywords without the exposure to unrelated searches.
Geo Targeting – According to a 2009 TMP/comScore report, 80% of consumers expect businesses in their search results to be within 15 miles of their location. This definitely doesn't apply to all industries and regions, but it should provide a starting point with your targeting. It's important to mention that with Google's targeting granularity, you could potentially target your business out of traffic if it's set so small that only a few people will see the ads.
Other Search Engines- Google has the lion share of the search market, but they also carry the highest bid prices. Bing and the like might not offer the volume that Google does; however, smaller search engines often have lower bid prices, which ultimately produce lower conversion costs. Test out a small budget on these other engines to start looking at your PPC efforts as a portfolio.
Keyword Development–The Google traffic estimator tool might show you that the keyword "new shoes" generates 1,500,000 searches each month, but that doesn't mean it's a quality keyword for your ad group. To maximize your budget, think locally and specifically. For example, if you're in the printing business, expand past the generic and more expensive "printing" keywords; pair them up with location identifiers to better define your product and audience. By using the keyword "printing shops Denver 80202," you pay less for a consumer that is further along in the buying cycle.
Check out the SEO Tools guide at Search Engine Journal.
PPC Tips for the Small Business Owner
Trouble Linkbuilding? Write the Copy
Finding new ways to attract inbound links is one of the hardest parts of SEO. Finding quality sites offering links with quality anchor text is a tedious process many in the industry shy away from. Organic, authentic link building is difficult, no doubt about it. But it is this difficulty that brings out the best in SEO practitioners.
Link building with The White Stripes
Jack White explains the benefits of constraints in the White Stripes documentary Under the Great Northern Lights. Given the self-imposed rules of a three-color palate and a two-person band, the White Stripes have to reach the heights of their creativity to produce world-class rock rifts. It is this type of crucible-induced creativity that Internet marketers must strive for when earning links.
A great way to earn the links you crave is writing the copy yourself. Become part of the conversation while ensuring your site receives the linkjuice you need.
Content on Demand
I use Article Marketing on almost every SEO campaign I run, but for projects with a larger budget, I turn to content driven sites for in-bounds links. Producing copy for sites like these requires an elevated degree of research, depth and editing.
As media companies turn their focus to hyperlocal coverage on sites like Aol's Patch.com, local writers and bloggers are receiving a lot of attention. This is where your SEO and communications skills come into play. You can write an article focused on your client, or an industry in which your client's products are relevant. By drafting the copy yourself, you control the anchor text and the keyword density of each post.
Getting Setup
Here is a list of hyperlocal, citizen-journalist sites that each SEO-er should be aware of for projects like these:
These sites are perfect for your well-crafted copy as they each possess high domain authority and visitor traffic. Therefore, a link from these hyperlocal sites produces great link building results.
When they say, "Content is King" they are absolutely right. But you don't have to stop at blogging. That's just one copywriting content tool in your arsenal. Like Jack White reminds us, it's when you feel the most constrained, it's time to amp up the creativity.
Check out the SEO Tools guide at Search Engine Journal.
Trouble Linkbuilding? Write the Copy
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"Gizmos" - 3 new articles
- A escena el teléfono móvil Pantech Jest
- El Motorola Droid 2 podría presentarse pronto
- MSI presenta el nuevo netbook Wind U135DX
- More Recent Articles
- Search Gizmos
A escena el teléfono móvil Pantech Jest
La firma de telefonía Verizon Wireless ha firmado un acuerdo con Pantech para distribuir en los Estados Unidos el teléfono Pantech Jest. Se trata de un móvil dirigido a quienes buscan estar conectados a otros usuarios mediante un dipositivo estilizado y de opciones numerosas.
Éste móvil tiene una pantalla TFT de 2.6 pulgadas, sistema de personalización de iconos propios para crear nuestro estilo personal, tecla direccional óptica, y una cámara de 2.0 megapíxeles capaz de realizar fotografías y vídeo en alta calidad.
Además, ofrece capacidad para crear mensajes de texto, con voz y vídeo añadidos, y cuenta con sistema Mobile IM y chat para conversaciones rápidas con nuestros amigos.
En lo referente a su conexión social, el Pantech Jest dispone de integración con Facebook, MySpace, y Twitter, además de un media center desde donde descargar tonos de llamada, fondos de escritorio e incluso juegos. Otras de sus características son sistema VZ Navigator para mapas en tiempo real, servicio V Cast Music para la descarga de música, y Stereo Bluetooth, que nos permitirá crear conexiones wireless entre dispositivos electrónicos que tengan sistema Bluetooth.
El Jest estará disponible en Verizon Wireless desde el 5 de julio al precio de 69.99 dólares norteamericanos (58 euros).
En Gizmos: Pantech lanza un nuevo smartphone para mujeres - KDDI muestra sus nuevos móviles para el verano
Related posts:
- Pantech IM-S230, el móvil más delgado del mundo
- Pantech lanza un nuevo smartphone para mujeres
- Los móviles chinos prohibidos en India por motivos de seguridad
- Los 5 móviles más extraños del mercado
- McLovin, un móvil para los más cool de la ciudad
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El Motorola Droid 2 podría presentarse pronto
Hace unos días Motorola reveló novedades, y no habló en ningún momento sobre el rumoreado Motorola Droid 2. No obstante, los rumores se multiplican en la red e indican que éste nuevo dispositivo podría verse pronto en acción.
Según se publica en diversas fuentes con información aparentemente interna que se ha filtrado, Motorola lanzará el Droid 2 el día 23 de agosto.
La razón de un lanzamiento tardío parece residir en que Motorola quiere que éste dispositivo sea el primer teléfono en aparecer con sistema operativo Android 2.2. Ésta podría una razón válida y una buena manera de promocionar el lanzamiento del smartphone para atraer clientes.
Los últimos modelos vistos de Motorola Android 2 todavía funcionaban con Android 2.1, así que la principal diferencia entre estos prototipos y la nueva versión residirá en el cambio de sistema.
Por otro lado, el Droid 2 y el Droid X son muy similares en cuanto a hardware, pero el Droid 2 contará con teclado QWERTY como su principal característica. Su precio todavía no ha sido anunciado, pero posiblemente será de 199 dólares, unos 160 euros.
En Gizmos: El Droid Eris se actualiza con Android 2.1 - Motoroi, un Android de Motorola para primavera
Related posts:
- 100.000 Motorola Droids en un fin de semana es mucho vender
- Motorola Calgary / Droid Devour, ahora en plateado
- Motorola aumenta la familia de Droids
- Motorola fabricará el próximo Google Phone
- Motorola Droid ya es multitáctil… pero sólo con Google Maps
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The use of this feed on other websites breaches copyright. If this content is not in your news reader, it makes the page you are viewing an infringement of the copyright. (Digital Fingerprint:
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MSI presenta el nuevo netbook Wind U135DX
Bajo el nombre clave de Wind U135DX nos encontramos con un nuevo netbook desarrollado por la conocida compañía MSI. Todavía no tiene fecha de lanzamiento, ni se ha mencionado con qué precio llegará a las tiendas.
No obstante, MSI ha reunido un surtido de características de lo más interesantes para que destaque sobre otros netbooks recientes.
El netbook se fundamenta en un procesador Intel Atom N455 a velocidad de 1.66GHz. Su pantalla es de 10 pulgadas con resolución máxima de 1024 x 600 píxeles, apoyándose en una tarjeta gráfica integrada GMA 3150.
La memoria RAM de éste netbook puede ascender hasta los 2GB de DDR3 y el disco duro es de 160GB. En cuanto a su sistema operativo, cuenta con Windows 7, y la batería es de 3 células, aunque existe una opcional del doble de capacidad.
Además, el ordenador incluye las características estándar: Bluetooth, Wi-Fi, un lector de tarjetas 4 en 1, y salida VGA.
En Gizmos: MSI Wind12 U230 a la venta en los EEUU - MSI lanza el netbook Wind U135
Related posts:
- Rumor: MSI mostrará su primer netbook con Android en el Computex
- MSI Wind U200, ya es oficial
- MSI Wind U120 tendrá módem 3,5G integrado
- MSI Wind Top AE1900, otro nettop todo-en-uno
- MSI Wind U130 y U135, más netbooks con Intel Atom N450
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jueves, 1 de julio de 2010
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