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"Search Engine Journal" - 5 new articles
- Only 4 Days Until BlueGlass LA!
- The Power of the P.S: Do's and Don'ts
- How to Compare Google Webmaster Tools Data with Google Analytics Data (Excel)
- The Top 10 Free PPC Tools
- Top Tips for Multilingual Marketing and SEO
- More Recent Articles
- Search Search Engine Journal
Only 4 Days Until BlueGlass LA!
I can't believe it but BlueGlass LA is in 4 days. If you're waiting to buy your tickets to BlueGlass LA, don't wait longer, seats are filling up and BlueGlass LA is going to be incredible! REGISTER TODAY for BlueGlass LA :)
The speaker lineup for BlueGlass LA reads like a list of top quality Keynotes, and includes leading technologists and entrepreneurs like :
- Ben Huh from ICanHasCheezburger
- Rand Fishkin from SEOmoz
- Neil Patel from KISSMetrics
- Tony Adam from MySpace
- Marshall Simmonds from The New York Times
- Greg Boser of 3Dog Media
- Vanessa Fox from NinebyBlue
- … and many more!
Visit the BlueGlass LA agenda and speaker list .
Exclusive to only a couple hundred attendees, and just around $500 (use discount code seomoz for 15% off!), BlueGlass will be bringing you top notch knowledge and education and best in class networking. You'll go home with ready to implement strategies and the contacts to make business happen! Plus, the BlueGlass conference is in West Los Angeles, located within walking distance of Venice Beach and only 15 minutes from LAX. BlueGlass LA is a must attend event.
Check out the SEO Tools guide at Search Engine Journal.
Only 4 Days Until BlueGlass LA!
The Power of the P.S: Do's and Don'ts
The P.S. It's one of the most powerful copywriting tools in your arsenal and yet very few people know how to use it effectively and to its full potential. Here are a few ways to make sure your P.S. doesn't read like an afterthought.
DO: Restate the Benefits as a SummaryThis is particularly useful if you have a LONG sales letter, or a very detailed explanation of what people get when they order. Reminding the reader of by restating the benefits in a simple checklist-style summary is a great way to end your sales letter with a "big picture" of everything that's included.
DO: Give People an Extra Way to Contact YouInclude a toll-free number or an email address (that you answer often – not just a default customer service link) to show people that a real person is behind the letter, and stands behind the product or service.
DO: Include a Firm Deadline – and Stick To It!Just saying "Urgent", "Hurry" or "Limited Time Offer" won't cut it anymore, because there are some websites out there with limited time offers that have lasted for years! Give people a specific deadline and stick to it – "If you order by midnight, July 21st, you'll be able to lock in your low rate of $29/month for this exceptional offer. But don't be surprised if you come back to this site on the 22nd to see that the price has DOUBLED – because it absolutely will."
DON'T: Use Your P.S. as a Dumping GroundThe P.S. is not the place to throw everything else that you didn't include in your main page. This includes side stuff like your newest product release, a new video you created, your press release or anything else. You've gotten the reader this far – don't jerk the rug out from under them by surprising them with something completely new and different!
DON'T: Turn Your P.S. into a ParagraphAfter they read the headline, many people will scroll right down to the P.S. to see what sort of bonuses, extras, or discount pricing is included. As tempting as it may sound, resist the urge to turn your P.S. into a long-winded paragraph about how much they'll save and how much better their life will be. The P.S. is designed to be quick, easily scanned and actionable. Everything else, if it's truly important – needs to go in the body of the sales letter.
DON'T: Add a Bunch of Extra P.S.'esI've seen a lot of sites do this simply because some "guru" did it, and everyone else assumes it must work. It doesn't. Adding anything beyond a P.S. or a P.P.S. just clutters your pages with a heap of afterthoughts, and causes your reader to lose interest very quickly. It also makes you look disorganized and desperate to make the sale. If you can't say what you need to say in one or two P.S. notes, consider revising your sales copy to include those benefits further up in the body text.
By keeping these points in mind, you should have plenty of ammunition to deliver a powerful, promising P.S. that propels your prospect to purchase. :
P.S., Don't forget to add your comments below and share some of the other things you love (or hate!) about the P.S. in copywriting.
Check out the SEO Tools guide at Search Engine Journal.
The Power of the P.S: Do's and Don'ts
How to Compare Google Webmaster Tools Data with Google Analytics Data (Excel)
We have that handy "Search Queries" link in Google Webmaster Tools that is supposed to show for which keywords our website does well on Google. Besides, the tools shows "Average position" for each keyword. The option has been widely discussed – and more often than not it arouses some kind of a doubt: people seem to see few words that actually generate search traffic.
Today's (somewhat geeky) Excel tutorial will help you estimate how Google Webmaster Tools data is close to the reality: today we will learn to merge that data with your Google Analytics "Google search traffic" column.
In this article, I will show you how to merge two Excel documents the way that your "real" traffic numbers (from Google Analytics) are added to keyword list generated from Google Webmaster Tools (for you to compare the numbers from two tools)
Attention: you can use this tutorial to merge any type of statistics data: Keyword Rankings and Keyword Volume, Google Rankings data and Traffic data, Backlinks and Traffic Sources, etc, etc – so I strongly recommend to give me a few minutes to try to explain everything in an easy-to-understand language.
Step 1: Export Your Data
This step is the easiest one: go to Google Webmaster Tools, select your site, click "Your site on the web" to expand it and select "Search queries". Now scroll down to the bottom of the page and click "Download this table".
In your Google Analytics, go to "Traffic Sources" and select "Google". There click on "Export" and select CSV.
You are almost done. Depending on which Excel version you are using, you may also choose "Text to column" option in "Data" menus to break the data into columns. Now, delete those rows you don't need.
Step 2: Create 2 Lists of Data
Now you need both tables in one Excel document (to be able to apply the formula). So: Create two sheets and name them accordingly to be able to identify each one in the formula
I ended up with two sheets / lists: GWT (for Google Webmaster Tools data) and GA (for Google Analytics Data).
Now just copy paste the whole tables in the corresponding sheets / lists (you may call them tabs as well).
Step 3: Apply the Formula
This is the complex step: start following!
First, let's make it clear again what we are going to do: we want to add visit numbers from GA (Google Analytics) sheet to the corresponding lines in the GWT (Google Webmaster Tools) sheet.
This means that the formula we are creating will:
- Look up a keyword in the GWT sheet;
- Find the exactly same phrase in the GA sheet;
- Grab the number next to it in the GA sheet;
- Add it next to that phrase in the GWT sheet.
Still following?
So what you should do next is to create a new column (where the visit number is going to be pasted) in the GWT sheet:
The formula we are going to use: VLOOKUP
So in your new column (D2 cell on the screenshot) start typing
=VLOOKUP(
and you will be promptly suggested the syntax:
Note: depending on the Excel versions you may see commas between the arguments.
So let's quickly describe each argument and build the formula:
- lookup_value: What value do you want to look up? In our case, we need to look up the word in A2 cell;
- table_array: Where is the lookup table? What I did here was just going to GA sheet and select the whole table there. The formula would automatically add: GA!A2:B101
Important: If you use an absolute reference ($A$2:$B$101), instead of a relative reference (A2:B101), it will be easier to copy the formula to other cells. To use the absolute reference, just click F4 – very easy!
- col_index_num: Which column has the value you want returned? In my case, that's 2:
- [range_lookup]: Do you want an approximate match? In our case, you are likely to want the exact match, so just type FALSE here.
So we ended up with the following formula:
=VLOOKUP(A2;GA!$A$2:$B$101;2;FALSE)
Click ENTER and you should see either the numeric value (that stands for the number of visits from the GA tab) or #NA (if there's no such a phrase in the GA tab). Now just copy the cell with the formula and paste it to the whole column "Visits".
Here's my result (as you can see only 11 phases from the Google Webmaster Tools report generate some actual traffic to my website):
Check out the SEO Tools guide at Search Engine Journal.
How to Compare Google Webmaster Tools Data with Google Analytics Data (Excel)
The Top 10 Free PPC Tools
Let's face it, not everyone has access or resources to employ the premium search engine marketing tools such as Hitwise and Omniture. However, the same type of results can be achieved using tools available to anyone at no cost. Working in an agency and with multiple campaigns, I actually find myself using the free tools more often than the premium tools by way of effectiveness and ease of use.
Below are 10 of what I consider the most useful free tools available. While there are many more free resources out there, these 10 (in no particular order) have generated the best results in terms of campaign performance and time efficiency. It's important to mention that many of these tools have options to upgrade at a cost.
10. Spyfu: Spyfu provides competitive intelligence for keywords and ad copy. This is a great tool to identify any keyword gaps you might have with your competitors. There is a pro version, but the free version gives you the big picture overview.
9. Geo Keyword List Generator: This is a great tool for building out geo modified keyword list. Just add a zip code and radius and this tool will pull in all cities, zip codes and abbreviations of relevant geo in that area.
8. Typo Generator: Similar to the geo generator, but this tool quickly produces common misspellings and typos of the desired search term.
7. Niche Keyword Finder: This is a great resource to ensure your bases are covered with your keyword portfolio. This often picks up themes that would normally go unnoticed.
6. Keyword Mixer: A quick way to build out a long-tail keyword list.
5. MSN Ad Lab: A full range of tools ranging from audience intelligence to keyword research. I also recommend adding the free Excel plug in.
4. Compete: Very similar to Spyfu, but sometimes the results differ, so it's best to reference both sources.
3. Ad Words Wrapper: This is a great tool for creating match types.
2. Keyword Map: Another keyword generation tool, but this will display the results visually and showcase areas of possible expansion.
1. Google: There are really 11 resources included in this one. Rather than going through each one individually, I've provided a little blurb about some of the ones used more frequently. I recommend using and researching all of these on your own though.
- Google Ad Words Editor – This is a great time saver for building and setting up huge campaigns.
- Google Website Optimizer – This tool allows you to test and optimize site content and design.
- Google Analytics – Provides much of what an expensive analytics package can for free.
- Google Insights for Search – A great keyword tool for determining seasonality and trends.
- Google Mobile Ad Preview Tool – Offers a quick way to see your ads on mobile devices.
- Other Google tools include: Google traffic estimator, Google Alerts, Google Trends, Google Ad Planner, Google URL Builder and most recently the competitive tools through the Ad Words dashboard.
Check out the SEO Tools guide at Search Engine Journal.
The Top 10 Free PPC Tools
Top Tips for Multilingual Marketing and SEO
If you want your web marketing efforts to be as successful as possible in overseas markets, you need to think about properly localising your websites for the regions you are targeting. There are several issues to consider, including translation, country-specific domains and hosting, geolocation and SEO.
Overcoming the language barrier
Probably the most significant challenge you will face when breaking into foreign markets is language. 78% of web users do not speak English as their native language. This statistic, coupled with research by the Common Sense Advisory that suggests people not proficient in English are six times less likely to purchase from English-only websites, provides a compelling case for translating your content into other languages.
Employing a professional translator will give you the best results. Having a professional work on your translation means that any idiosyncrasies in your copy – like slang, metaphor and abbreviations – will be accurately translated. It will ensure that your translated content reads as naturally as possible. However, if your budget is tight, you may consider using an automatic translation tool, like Google Translate. These services are getting better all the time, but they will never be as accurate as human translation. One benefit they do offer is the ability to integrate 'inline translation' into your website. This involves building code into your web page to give your visitors an instantly localised browsing experience in their own language.
Keyword translation
On that subject, though, you should not rely on machine translation, or even a dictionary, for your keyword translation. You know how important your keywords are to your SEO and PPC campaigns, so you need to be sure that your foreign language keywords are accurate and relevant. The only way to be sure is to work with a professional translator to develop a list of keywords in other languages. Don't be tempted to use direct dictionary translations, as you could end up targeting the wrong keywords, meaning your website would languish in the outer reaches of the internet, rather than at the top of the page results – the most popular local keyword may be a term in the local language, a colloquialism, or an appropriation from English or another language.
Geolocation
Having gone to the trouble of translating your content into different languages, you want to make it as easy as possible for your visitors to find the version of the site in their own language. The best way to achieve this is to automatically channel your visitors to the page which is localised for their language. Geolocation is the process of identifying a user's location based on their IP address. There are a number of companies that provide IP address databases (e.g. IP2Location and Digital Envoy), which enable you to add the geolocation functionality to your website. Using one of these services combined with some fairly straightforward scripting will allow your visitors to be seamlessly redirected to the correct language.
Gelocation works well for most visitors, but some may be accessing the internet via a proxy server which is not located in their own country, so you also need to provide a manual method for users to access their language of choice. This simply involves adding links pointing to the various language versions of your pages. Try to avoid using country flag icons for the links because many languages are spoken in more than one country. It's best just to have text links, which could be in a drop-down menu in the website header.
Country-specific domains
To achieve high rankings in local search engines, you need to register a domain name for each country you are targeting. For example, registering www.yourcompany.de will help you to get ranked in the German version of Google. You also need to host your country-specific domains on servers within the target country. Google operates localised versions in many countries around the world, so it's important to do all you can to achieve good rankings.
Link building
You should also work on building links from sites within your target country. For example, if you have a .de domain, your rankings in local search engines will be improved by getting backlinks from other .de domains. The methods for building backlinks in foreign markets are the same as the ones you use on your English websites, but you may need the services of a translator for things like article marketing and guest posting on blogs. There may also be local directories which it might be worth submitting your website to. As with any web directory you are considering submitting to, do some research and make sure it is well-established and has a reasonable amount of traffic.
Check out the SEO Tools guide at Search Engine Journal.
Top Tips for Multilingual Marketing and SEO
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"Gizmos" - 3 new articles
- Samsung presenta el netbook N210 Plus Crystal
- Más problemas para iPhone 4, Consumer Reports no lo recomienda
- Detalles sobre la próxima generación de iPads
- More Recent Articles
- Search Gizmos
Samsung presenta el netbook N210 Plus Crystal
Samsung ha presentado un nuevo netbook basado en tecnología Pine Trail, el Samsung N210 Plus Crystal. Éste nuevo portátil se caracteriza por contar con varias características que le distancian de otros terminales similares.
Hablamos de Bluetooth 3.0 y una batería de lo más potente que puede alcanzar una duración de 14 horas en uso.
Dentro del netbook N210 Plus Crystal encontramos un procesador Intel Atom N450 a una velocidad de 1.66GHz. Su memoria RAM es de 2GB DDR2, y dispone de un disco duro SATA de una capacidad de almacenamiento de 250GB, además de cámara de 0.3 megapíxeles.
La pantalla del netbook es de 10.1 pulgadas y ofrece una resolución de 1024 x 600 píxeles, con acceso Wi-Fi, EtherNet, unos cuantos puertos USB, incluyendo uno con modo Sleep'n Charge, y VGA. Sobre el sistema operativo del ordenador, encontramos Windows 7 precargado.
Su precio es de alrededor 340 dólares norteamericanos, unos 270 euros.
En Gizmos: Samsung actualiza sus series de notebooks N y R - Samsung anuncia los notebooks de la línea Q-Series
Related posts:
- Samsung confirma sus nuevos netbooks con Intel Atom N450
- Onkyo lanza un nuevo netbook para niños
- A escena el Onkyo DX1015A5, netbook de doble pantalla
- Samsung presenta el netbook N230
- Samsung N150 o NB30, misterioso netbook con Atom N450, 3G y GPS
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Más problemas para iPhone 4, Consumer Reports no lo recomienda
Consumer Reports ha anunciado que no pueden recomendar la adquisición del iPhone 4 de Apple debido a los problemas de la recepción. Según un informe publicado por el conocido medio, sus técnicos han confirmado los problemas de los que se han hablado sobre la antena.
"La señal puede degradarse lo suficiente para causar la pérdida de la conexión si estás en una zona con señal débil", ha publicado la publicación.
Aún con todo, el iPhone 4 de Apple se encuentra en lo más alto de la lista de ventas de smartphones y móviles, y las críticas no parecen frenar a los consumidores.
Por su parte, los chicos de Consumer Reports recomiendan no comprarlo y adquirir, en su lugar, un ejemplar del iPhone 3GS, dispositivo que sí satisface las necesidades de los usuarios.
En Gizmos: La batería del iPhone 4 también da problemas - ¿Problemas de seguridad en iPhone 4?
Related posts:
- La batería del iPhone 4 también da problemas
- Un protector para solucionar los problemas del iPhone 4
- Confirmados problemas de iPhone 3G con iOS 4
- Stuart Hughes nos propone un iPhone 4 de diamantes
- Philips SRU7140, mando universal con teclado deslizante
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Detalles sobre la próxima generación de iPads
El iPad está en lo más alto de la lista de ventas de productos tecnológicos. A todo el mundo le gusta el iPad, y no sabemos muy bien cómo lo ha hecho Apple, pero quien no tiene el iPad, si lo conoce (y auque no lo conozca), lo quiere (hablando en términos generalistas, obviamente, habrá excepciones).
Ahora ya se habla sobre el futuro de los iPads, una nueva generación que incluirá características novedosas varias y que intentarán darle un aspecto todavía más suculento al dispositivo de Apple.
Según se publica en la prensa extranjera, hay dos nuevos modelos de iPad en camino con pantallas más pequeñas. Uno la tendrá de 5.6 pulgadas y el otro de 7 pulgadas. Una buena noticia que indica la intención de Apple por seguir explorando el mercado y por intentar nuevas ideas.
Por otro lado, se informa que los nuevos modelos tendrán pantallas OLED, aunque los recientes problemas que están dando éstos monitores a compañías como HTC y Samsung hacen dudar de si Apple realmente tomará ésta decisión. En cualquier caso, iremos sabiendo más sobre la próxima generación de iPad en los próximos meses.
En Gizmos: Convierte tu iPad en una recreativa funcional (video) - Tres millones de iPads vendidos en todo el mundo
Related posts:
- ¿Apple le da luz verde al nuevo iPhone?
- APad, otro clon chino del iPad de Apple
- Más iPads en camino de los usuarios antes de finalizar Abril
- La próxima generación de televisores 3D
- AT&T detalle los planes de datos para el iPad 3G
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