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"Search Engine Journal" - 3 new articles

  1. Geo-Marketing As A New Business Marketing Tool
  2. 10 Random Search Tools To Keep In Your Back Pocket
  3. Various Extensions to Use Delicious from Google Chrome Browser
  4. More Recent Articles
  5. Search Search Engine Journal

Geo-Marketing As A New Business Marketing Tool

geographic_marketing_250.jpgGeo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media.  As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices.

While geo-marketing's definition is the association of data and maps in the traditional sense, the added convergence of local business listings, mobile marketing, and social media makes this method of marketing more powerful than ever before.  This marketing tool is no longer just a large business marketing tool, but is available to small and medium size businesses too.

We should define what we mean by local business.  A local business is any sized business dependent on the local consumer for its revenue.  This means you could be a national company like Home Depot, U-Haul, or Best Buy or you could be a local florist or independent store only known to your local geography.

From a technical standpoint an Internet users IP address is tied to GPS data, like longitudes and latitudes, which are mapped with technology to geographies around the world down to the city and street level.  While all this data may seem overwhelming, the good news is that most businesses do not need to concern themselves with this part of geo-marketing. Many of the tools already have all of this information built into their software or hardware technology so we can stay focused on how we will use geo-marketing tools.

The difficulty with any new marketing tool is a business's inability to adopt the methodology early.  When it comes to technologies and the Internet, in the past, by the time most businesses are ready to adopt a marketing tool, the industry has already moved on to something new.  Being an early or at least an earlier adopter of marketing methods on the Internet and through digital devices can only benefit the business.

We have seen many signs over the past two years regarding the evolution of geographic marketing.  When companies like Google, Apple, and the investment community of Wall Street start to put $100+ million and more behind a technology it will become part of our daily lives whether a business wants it or not.  Consumers have and will be using more of these geo-marketing tools to find a business, service or products near them.

Let's take a look at the three main tools that consumers are using to find a business, products or services close their geography.

  1. Web searches are the first and most obvious, however, these are web searches in which a map displays with targets of businesses that match the search criteria.  Unlike the traditional yellow pages, these geo-listings (a.k.a. Local Business Listings) can be claimed and updated with your business marketing information in order to meet these search criteria.
    While this may sound relatively easy, geo-listings also include consumer reviews that need to be managed, the clean-up of duplicate listings, coupons, offers, discounts, offers, video, photos, citations, QR bar codes and hyper local websites.  Understanding what to start with and how to strategically use these components can be done by a professional marketing firm that specializes in this area.  You can read more about these components in one of our previous articles on local business marketing.
  2. Mobile Marketing is the next most significant geo-marketing tool in which SMS Texting, Mobile Applications, Mobile version of your website, and Mobile advertising are your key components.  The starting point in this process will be with SMS Texting to get your alerts out to customers that subscribe to your short bursts of information.  The reason why this is your starting point is that it will take time to build your list of subscribers.
  3. Social Media Marketing continues to evolve and is, also, geographic in its targeting ability.  Consumers are using Twitter, Facebook, LinkedIn, Wiki sites, Four Square, Instant Messaging and other social community tools on their mobile devices.  While they use it mostly to find business, products and services, in the social communities they are seeking recommendations from their friends (near and far).  They are, also, using these social communities to post their experiences with a business, product or service.  For this reason you have to monitor the social communities in order to embrace any potential problem situations and work with them.

These three geo-marketing components are important to any business size – large or small – and each have their own sub-components that need to be well understood in order to succeed. Understanding the strategy amongst them; the acceptance and embracing them early; and, finally planning on a 3-year return will put you on the right path of geo-marketing.

Check out the SEO Tools guide at Search Engine Journal.

Geo-Marketing As A New Business Marketing Tool



10 Random Search Tools To Keep In Your Back Pocket

Note from Ann: While SEJ features regular round-ups and reviews of various useful (mostly free) tools, it is always great to check lists shared by others. I for one found a few new tools I am willing to check out here:

Feed Compare

Feed Compare is a handy tool that will allow you to check the number of RSS subscribers for any given website/blog. I have found this extremely helpful for when I am doing competitor research to understand how much credibility and industry authority a specific site has. It is also nice to see short and long term RSS subscriber counts to do an internal check for the growth of your blog.

Bulk PageRank and Alexa Checker

This was very helpful when creating the Link Builders Toolkit, it allows you to pull the site PageRank and Alexa Rank for as many urls as you would like to check. I have tried a number of bulk PR checkers, but found this to be the most accurate and it helps that is doesn't have a limit to the number of urls you can add.

xFruits

I stumbled across this tool after getting frustrated with Yahoo! Pipes. This RSS aggregation tool allows you to do almost anything you can think of with your RSS feeds. Probably the most useful aspect of xFruits is the ability to take multiple RSS feeds and aggregate them into one feed. This can be helpful for grouping similar feeds or for reputation monitoring.

  • Aggregate Multiple RSS Feeds
  • RSS to Web
  • RSS to Mobile
  • Post to RSS
  • RSS to PDF
  • RSS to Mail
  • RSS to OPML
  • Mail to RSS
  • RSS to Voice
  • RSS to My Blog

Krunchd

Want to share a group of links with just one url? Well, Krunchd will allow you to add as many urls as you would like and it will generate one url that you can use to share with others. This can be helpful for micro-blogging tools like Twitter and Tumblr.

Pingdom

With Google placing more emphasis on site load time, you may want to run your website through the Pingdom Speed Testing tool. This tool will breakdown the different elements of a website that makes up the total time it takes to load a page. It will show Javascript, CSS, Images, HTML, Plugins, and Scripts itemized to easily identify where you need to make improvements.

KnowEm

There are a number of username checking tools that will scan multiple social media sites to see if your username has been used or not, however I feel that KnowEm is the best. One thing I really like about KnowEm is the ability to check different types of sites, like social bookmarking, blogging and design…instead of just listing 100s of sites.

For anyone starting a new company or blog, you may want to run your name through this tool and grab your username so nobody else gets it. They do offer a premium service where they will signup all of the sites they list for you.

Copygator

There are a few duplicate content tools out there, most notably Copyscape, however Copygator is another service you may want to try. Copygator is a little bit different than Copyscape because it will monitor your RSS feed for republishing of your content in the blogosphere.

hCard Creator

The hCard Creator is great for providing proper contact and location information for the search engines. It can be especially useful for local companies looking to gain more geo-targeted traffic to their website. Simply add your contact information into the fields, and the hCard Creator will generate the code needed to be placed on your website.

SpyFu

SpyFu is great for gathering competitive analysis data including Adwords Daily Budgets, paid keywords, competitors and organic keywords. Having a premium account will give you a lot more data, but you can still find some good data by using the free version.

AuditMyPC

AuditMyPC is a great tool for not only generating an XML sitemap, but for checking various coding and structure issues with your website. I use this tool a lot, for checking for potential indexing issues, nested pages, and lots of other great information this tool gathers for you.

Check out the SEO Tools guide at Search Engine Journal.

10 Random Search Tools To Keep In Your Back Pocket




Various Extensions to Use Delicious from Google Chrome Browser

More and more people are migrating to Google Chrome. I for one am using it as an alternative browser keeping an eye on all emerging tools and updates.

This week's series of tools will show you how you can easily use Delicious from Google Chrome browser.

1. Official Delicious Extension for Google Chrome

The extension is fun and easy to use and I just love some of its features. By default the tool:

  • Adds the current page to Delicious with one click;
  • Pre-fills the page URL and title in the submission form;
  • Allows to easily tag your bookmark (suggestions are supported);
  • Allows to send bookmarks to any email address or other Delicious user;
  • Lets you automatically tweet your bookmarks (requires Twitter authentication)

Delicious extension for Google Chrome

Via the tool options you can enable to automatically sync your Delicious Bookmarks with Google Bookmarks (to save the local copy of your Google bookmarks):

Delicious extension for Google Chrome

More extensions like this one:

Save with one click Integrates with Google Chrome bookmarks Auto suggest tags for the current page Send to Twitter, email, user
Delicious Yes Yes Yes No
Delicious Bookmarker Yes No Yes ( based on your existing tag cloud and based on tags others used for the page) No
Delicious Bookmarks Yes No Yes ( based on your existing tag cloud and based on tags others used for the page) Yes

2. Delicious Tools (Bookmarking + shortcuts)

This is a bit more advanced tool. Besides the options offered by the above extension like one-click adding, tagging and tweeting, this tool also:

  • Gives a quick access to your Delicious bookmarks and your Delicious Inbox;
  • Allows to set a keyboard shortcut to save the pages even faster:

Delicious Tools for Google Chrome

3. Chromicious

This one also searches and synchronizes your bookmarks but besides that (and this is also the best part of it) it gives you a quick access to Delicious search for you to quickly find previously saved bookmarks:

  • See your most popular tags;
  • See the results generating live while you are typing the search term:

Chromicious

Check out the SEO Tools guide at Search Engine Journal.

Various Extensions to Use Delicious from Google Chrome Browser



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