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"Search Engine Journal" - 3 new articles
- Build Links Backwards
- How to Reinvigorate Your Lifeless Blog
- Filter Google Alerts with Alerts Grader
- More Recent Articles
- Search Search Engine Journal
Build Links Backwards
What would you do for a link you really wanted? Would you beg? Plead? Pay? Stand on your head? Kill a man? Ok, if you'd do the last one, stop here, and reconsider your life choices. Everyone else can keep reading.
Content creation starts in a ton of ways; research, conjecture, tequila, current events… ideas come from everywhere. But it often ends with making something you think is awesome, promoting the hell out of it and hoping it gets links. But, just to shake things up, why not throw the process in reverse and build links backwards?
One of the things that inspired this post was something Wiep Knol wrote a couple of years ago in a post about Authority Links he said, "Contact websites and ask what they're looking for."
Wow, what a concept.
Instead of trying to create something that MIGHT appeal to the masses; why not create something that WILL appeal to a few?
Yes, this is not the fastest approach to building links. If you're looking for speed and quantity, it's your turn to quit reading. Congrats though, you made it slightly further than the sociopaths. For you, there is a barely literate guy with an automated program who can build "100 high quality link to you site today", he's got exactly what you think you want.
However, if you're willing to spend the time it takes to get a high quality link, and yeah that one was singular on purpose, then this method might appeal to you.
Here's the program, ready?
- Find Great sites or great pages (one specific, strong page you want to be listed on)
- Make contact
- Have a conversation
- Do the work
- Get the link.
- Ask for promotion.
Ok, now here's the long version
Find Great Sites and Great pages
Here are some ideas of what qualifies as a "great" site
Relevant blogs with a large following – Look at the blog's subscriber base, social media following and the number and quality of the comments on the posts. These are some indicators aside from just blog's back links that will tell you if it's "worth" writing for.
Educators that have websites – College professors and school teachers in particular tend to be very busy and probably have a thing or two they wish they could reference but don't have the time to create themselves. They might consider it very generous on your part if you offered to do it for them.
News Outlets – Aside from reporters that are always looking for a story, I don't know about your but my local paper actually has several individual blogs on their website. A great way to get on a newspaper site is to get in with one or two bloggers. Radio, and television can be similar, particularly the local stations. It might be easier than you'd think to get in touch with a local on-air personality.
Professional associations – These websites often link out to other sources of information. And often there are several different groups which could be relevant to an industry. The trick is to hunt down the person who makes the decisions on what gets linked to.
A Site which could send traffic –Yes this is vague, but finding a site like this means thinking like your customers. Any kind of an informational website discussing your kind of product or service that could send a lot of qualified traffic your way would fit in this category.
Make Contact/ Have a Conversation
After you've pinpointed the site or sites you want to target, make contact. The key is to sound like a normal person not like a pushy, sketchy, marketer. Basically, pretend you're not a link monger. So, you may need to suck it up and read or listen to something they have done. Have an idea of who this person is. Is this mildly stalkerish? Eh, only slightly, but in a totally non-threatening sort of way.
Open ended questions can be useful, but you might want to be a little more specific than "So, what would you like to link to?" Don't make this person do your brainstorming for you. It helps to have a few ideas already bouncing around your head. Something like:
Hey Name
Read/saw/heard your article/news story/radio segment on "blah blah". Insert intelligent comment or observation here.
I was wondering if you might be interested an article about [Insert an idea]
Or
I was wondering what kind of research or resources you wish existed on the subject of [Insert subject]
I'm thinking of writing something in that area and would love your feed back about what you think would be worth linking to and sharing with your readers/viewers/listeners/.
Another option is to send out a brief survey to a number of sites that you want links from, to find out if there are any common interests in terms of topics. The keyword here is BRIEF though. A few loaded questions on specific topics should help you get what you need, and now you have a group of people who feel invested in the process, which helps increase the likelihood that they will link to the finished product.
Do the work
This is the hardest part. But there's no way around it. Block out a few hours, grab a hot pocket, and dig in. Before you know it you'll have created something you're actually proud of and become a mini expert on a new topic. For bonus points whip out some of your new found knowledge at a party this weekend.
Get the Link and Ask for Promotion
Once you're done, contact the person who inspired the creation. You might even want to credit them at the end of your piece. Offer gratitude for the help and let them know that the resource was created because of them and that you hope they like it enough to link to it. Unless you really dropped the ball on the "Do the Work" part of the process, you stand a really good shot at getting the link. Don't forget to throw in a request for a quick tweet or a "share" on a social bookmaking site if they really like it.
Déjà vu
If parts of this sound sort of familiar, it's because there's a lot of over lap with the process of finding guest blogging opportunities and writing the posts. The only difference is that you get to keep the asset. Rather than giving someone a terrific article that picks up back links over time for their site, your site reaps the long haul benefits.
If the whole process seems way too time consuming, consider this before going back to your usual template. Cheap, worthless links aside, the value vs the expense of these links is worth it. If you were buying a link, links of this quality could potentially cost hundreds of dollars, a month, in addition to the cost of the time to find the contacts and negotiate the deal.
When there is a site whose link juice you crave like a Klondike bar, go after it. But be smart about it and you may find if you give them what they want, there's a really good chance; you'll get what you want.
Check out the SEO Tools guide at Search Engine Journal.
Build Links Backwards
How to Reinvigorate Your Lifeless Blog
I love to offer advice that contradicts some point or position I've long held.
Well, not in matters of love, morality or personal values mind you, rather in how you go about managing or promoting your blog.
Constant Flux
Though I'm adamant about some things in life, when it comes to blogging I'm not. That's because the blogosphere is in constant motion, shifting almost as often as WordPress issues an update. I'm jesting.
Yes, you should maintain an interesting and informative blog, so let's leave that one essential in place. But what you may want to do is take a look at your site to see if it could use a change, with perhaps you weighing what direction you'll be taking it in the weeks and months ahead.
Action Points
To that end I offer to you some tips on how to gin up your dying blog:
Repurpose — Has your blog lost its way? Or, better said: should it lose its way? Your subject matter may have been of interest to you and your readers when you started out, but maybe it isn't any longer. That's okay…short of killing off your blog, perhaps there is another area of interest you'd prefer discussing. If so, abandon the old, beaten path and pursue the new.
Remodel — How is that WordPress theme working out for you? Unless a theme is updated regularly by its creator, you may be working with one that is old, perhaps broken. When WordPress 3.0 is released this summer, do you wonder how many themes will suddenly look awful? Shop around for a fresh theme if yours no longer measures up.
Release — I founded my The Auto Writer blog in February 2006, but have tossed most of the posts I wrote in 2006 and 2007 away. Why? Because I no longer write the way I once did, particularly when it comes to cars. That blog represents my automotive writing image to my customers who want to see well researched and sourced work. Not to mention that the earlier articles seldom did much for me personally. I tossed 500 of them away, installed a redirect request, keeping just two from those years that still bring in the traffic.
Reinvigorate — Maybe all your blog needs is for you to reconnect on a smarter level with your readers. That means considering ways to keep them coming back besides writing great content. Yes, consider running a contest, but don't do it alone. Ask your friends to supply some great prizes to make it stuff or a service everyone wants. And be generous in linking out before, during and after the contest.
Renewed Blogging
These action points are can be taken together, applied individually or adjusted according to your peculiar needs.
The changes you make are meant to inspire you because when you and your work have been reinvigorated it shows and your readers will most certainly take notice, beating a path to your awesome site!
Check out the SEO Tools guide at Search Engine Journal.
How to Reinvigorate Your Lifeless Blog
Filter Google Alerts with Alerts Grader
I've been using Google Alerts for tracking my brand name(s) and important keyword mentions for ages. It has never been perfect and I am using it in combination with other tools that either add something or filter the results.
I have already mentioned one tool that helps to make sense of your Google alerts. Today I am sharing an additional one (yes, an additional one because I currently use both to emphasize on most important updates without missing others as well).
Alerts Grader is a new tool that helps you filter Google Alerts and Twitter Following notifications: for you not to miss most important news.
Configure and Use the Tool
Instantly after creating an account there, you will be given your Alerts Grader email address where you can forward all the notifications.
To let the service grade your Google Alerts, you will have to create an email filter – I am using Gmail, so I have created a filter to forward all the mail from:
googlealerts-noreply@google.com OR googlealerts-noreply@alerts.grader.com
to get forwarded to my Alerts Grader email account (to be graded there):
Note that I have kept "Skip the Inbox" option unchecked to receive "regular" alerts from Google as well:
Now just go to "Settings" page and set the minimum "grade" of the websites in your Google Alerts (all sites below that grade will be filtered out). The tool uses its Website Grader tool to grade the websites – which is not precise but you will find it quite usable:
You can also enable (or disable) either an immediate alert or a daily digest.
So now you will receive additional email alerts of most powerful websites mentioning your brand name:
Besides that you can access a web digest of all alerts, organize them by tags and see the grade of each one:
I am not a long-time user of the tool but I feel like I am going to stick to it, so you may want to give it a try as well!
Check out the SEO Tools guide at Search Engine Journal.
Filter Google Alerts with Alerts Grader
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martes, 1 de junio de 2010
3 new articles
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