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Updates from:
"Search Engine Journal" - 4 new articles
- Raven Tools to Sponsor BlueGlass LA
- How External Deep Linking and More Content Can Boost Your Rankings
- Do New Advertisers Pay 4x More Than Established Advertisers?
- Pay Per Face: 52 Facebook Advertising Tips &Best Practices
- More Recent Articles
- Search Search Engine Journal
Raven Tools to Sponsor BlueGlass LA
Great news today coming out of the BlueGlass and Raven Internet Marketing Tools camp ~ Raven Tools will be a premier sponsor of the BlueGlass LA conference on July 19th and 20th in West LA.
Raven Tools has been a long term supporter of SEJ and our conference series, as they have sponsored the Search & Social Summits and also power SEJ Tools, our cobranded SEO & social media tool suite. It's hard to think of a more supportive company than the team over at Raven, and on behalf of the BlueGlass team I'd like to express our ongoing gratitude.
BlueGlass LA has only four total exclusive sponsorship spots, and with Raven on board, we will only have two spots left (the other sponsor will be announced later).
Exclusive to only 300 attendees, and just around $500 (use discount code seobook for 15% off!), BlueGlass will be bringing you top notch knowledge and education and best in class networking. You'll go home with ready to implement strategies and the contacts to make business happen! Plus, the BlueGlass conference is in West Los Angeles, located within walking distance of Venice Beach and only 15 minutes from LAX. BlueGlass LA is a must attend event.
The speaker lineup for BlueGlass LA reads like a list of top quality Keynotes, and includes leading technologists and entrepreneurs like :
Ben Huh from ICanHasCheezburger
Rand Fishkin from SEOmoz
Neil Patel from KISSMetrics
Tony Adam from MySpace
Marshall Simmonds from The New York Times
Greg Boser of 3Dog Media
Dave McClure from FF Angel
Vanessa Fox from NinebyBlue
… and many more!I really encourage you to visit our agenda and speaker list .
Check out the SEO Tools guide at Search Engine Journal.
Raven Tools to Sponsor BlueGlass LA
How External Deep Linking and More Content Can Boost Your Rankings
Everyone wants a better ranking. Heck, we all know that that nice boost from position 8 to 5, or 2 to 1 for your targeted search term can mean a world of difference in the pageviews and clicks you receive, and that's probably a metric you're aggressively tracking. But how can you surpass the competition in your targeted search rankings?
External deep linking is something a lot of websites neglect, which can cause you to be at a big disadvantage with your SEO strategy. Websites spend too much time optimizing their home page to rank for their high level keywords, and send all external links to their homepage while neglecting their deeply indexed pages.
Benefits of external deep linking include:
- A more diverse link portfolio because the links pointing to your other indexed pages are likely to have other keywords associated with the links, therefore your top level domain will be more powerful because of the diverse links and because the keywords in those links are likely to be semantically relevant to the top-level keywords you are trying to rank for
- External links to other pages within your site increase your rankings for those medium- and long-tail keywords which increase your overall traffic
- More traffic from your other pages increasing in ranking means better top-level rankings because aggregate traffic is an important factor in your search rankings
Internal deep linking can help if you are finding it hard to gain external backlinks to your deeply indexed pages.
Creating more unique content is important too. This is certainly something that seems to be said too much by SEOs, but it's true because there is a direct correlation between better rankings and more indexed pages, as well as volume of links. Of course, quality comes into play too, but we won't complicate things too much with all of that right now.
More content can be really useful for your SEO strategy in a number of ways:
- More indexed pages show you are a more trusted source because you will have more content relevant to your niche and the keywords you are targeting
- More pages means more opportunities for links to those pages, and more deep linked pages increases the diversity of the links you receive
- As always, more pages mean more opportunity to target long-tail keywords and ranking for those keywords won't be hard so your overall traffic will increase, and if your traffic increases, so will your search rankings
Making sure you are investing time and effort into external deep linking and more content creation will be important if you want to increase your search rankings. Do not just link to your homepage and try optimizing that only because you will notice that there is a ripple effect when you link to other pages within your website since all your rankings will increase. These benefits work best for websites that do not have many external links pointing to their inner pages. For websites like SearchEngineJournal where many links are pointing to deeply indexed pages rather than just the homepage and where new content is published each day, doing more external deep linking and adding more content would just be redundant.
Check out the SEO Tools guide at Search Engine Journal.
How External Deep Linking and More Content Can Boost Your Rankings
Do New Advertisers Pay 4x More Than Established Advertisers?
An experienced search marketer is aware that what you pay per click within Google is directly tied to your Quality Score and the Ad Rank (Quality Score * Max CPC Bid) of the other advertisers. If you are new to search marketing, you might not know that only in the last few years did Google even give advertisers the ability to see their Quality Score for the keywords in their account.
Prior to this change, which happened in 2007, Google only showed a text representation for Quality Score (Poor, OK, and Great). Many search advertisers may be surprised to know that your actual Quality Score and the Quality Score displayed in your account are not the same. Every keyword has a Quality Score, every ad has a Quality Score, and every account has a Quality Score; however, the only Quality Score number that
Google is willing to show advertisers is the Quality Score tied to the keyword (which is turned off by default). When I've spoken with Google, I've been told that I should focus on improving the keyword level Quality Score, but tests that I've run have shown—hands down— that account and ad Quality Scores have big implications when you consider your per-click costs.
Recently, I did a case study to measure the impact of these hidden Quality Scores. To set up the test, I replicated one of our accounts into a brand new account. Shortly after, I began to see keyword level Quality Scores at even levels between the two accounts. I set maximum CPCs equal to one another for all keywords in both accounts, and lo and behold, actual per-click costs were 4x higher in the new account than the older account, largely driven by the historical account Quality Score.
When I made all other factors constant (excluding the account), I saw a 4x difference in CPCs because the original account has over 5 years of high historical performance that drove better account level Quality Scores than the new account had been able to achieve in a few weeks'time.
Interestingly, accounts default to not show keyword level Quality Score in the AdWords interface—almost like they're trying to hide it from less savvy users. So why wouldn't Google share this information? There are three reasons I can think of that I believe have some merit (please comment below if you think of other viable reasons):
- Google thinks showing this information will only complicate a process that they hope to make easy enough that the least sophisticated among us can feel comfortable running their own account.
- Google offers free advertising credits to new advertisers. By having an account level Quality Score, advertisers are discouraged from constantly creating new accounts for the free advertising (I think this is the least likely concept).
- With so much focus on improving Quality Score, it is common for advertisers to restructure campaigns and occasionally to make large enough adjustments that warrant setting up new accounts. The more frequently advertisers add new accounts, the more the market pushes CPC bids higher.
There are probably a hundred other reasons that Google doesn't share this information, but I think it is worthwhile to note that as you optimize your paid search accounts, you should keep in mind these invisible Quality Score components and make the decision that is best for you as an advertiser, and not what is most convenient for Google and their shareholders.
Just last week, Alex Cohen of Click Equations and I were talking about how we, as search marketers, need to look out for our own self-interest and. in doing so need to demand more from Google, Yahoo, and Bing. I am asking you today to contact your Google rep and demand that they begin to display account level and ad level Quality Scores. The only way we can invoke change is if we demand it and expect it.
Check out the SEO Tools guide at Search Engine Journal.
Do New Advertisers Pay 4x More Than Established Advertisers?
Pay Per Face: 52 Facebook Advertising Tips &Best Practices
Facebook Ads Are Interesting… and Profitable
Combine AdWords' copywriting and analytics with image-oriented linkbait, and you've got Facebook ads.
And it's a new system to figure out how to compete in. To that end, I've combined my own experience with creating and optimizing Facebook ads for myself and clients with a survey of the existing literature out there, and created a free whitepaper and video training called "PAY PER FACE: 52 Facebook Ad Tips and Best Practices".
I'll share some of those here with you:
- Use CPM Bidding. The more compelling the ad, the higher CTR and thus lower CPC- bid CPM so you can take advantage of this, and CPC comes out lower.
- Change ads frequently to combat viewer tiredness. The more targeted you are, the quicker people will have seen it and will ignore it.
- Use Quantcast and Google AdPlanner to get demographic data for targeting.
- Organize target groups (and campaigns) by high, medium, and low affinity and budget accordingly.
- Make your images compelling: amateur photo look, animals, smiling people, picture of target audience's goal or dream.
- Write awesome copy: questions, testimonials, calls to action, call-outs based on demo you targeted.
- Always test multiple ads. Always. Always.
- Pause ads when they tire to 25% of the original CTR, but reactivate them later. I've occasionally seen better performance from ads the second time around.
- Get super-granular by creating permutations of likes, ages, genders for more segmented campaigns. Then you can allocate budget according to performance and increase overall ROI.
- Study the top Digg posts from the last 365 days in your category to see what makes people click.
- Use "Facebook" and FB-specific terminology in your copy. For example: fan pages, wall posts, likes, and groups.
That's 11 of the tips- for 41 more tips, more explanation, more diagrams, and a narrated video walkthrough of the whitepaper, click here:
"PAY PER FACE: 52 Facebook Ad Tips and Best Practices"
Check out the SEO Tools guide at Search Engine Journal.
Pay Per Face: 52 Facebook Advertising Tips &Best Practices
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"Gizmos" - 3 new articles
- Un nuevo mando a control remoto para tu ordenador, FlingPC
- El Kindle baja de precio una vez más
- Tres millones de iPads vendidos en todo el mundo
- More Recent Articles
- Search Gizmos
Un nuevo mando a control remoto para tu ordenador, FlingPC
Desde que Nintendo lanzara su consola Wii con el control a distancia wiimote, han aparecido muchas propuestas similares en el mercado del PC. Pero lo cierto es que el FlingPC nos ha sorprendido, dado que está diseñado especialmente teniendo en mente a los amantes del gaming.
Su función es conectar tu ordenador (con sistema operativo Windows, XP, Vista o 7) o portátil mediante conexión Bluetooth, para que puedas hacer uso de él tanto en juegos como en aplicaciones.
El dispositivo de control remoto cuenta con un giroscopio, un sistema de vibración, e incluso tiene botones y un joystick que intenta representar la experiencia que en Wii tenemos combinando wiimote y nunchuk (los dos mandos de la consola).
Además, dispone de varios indicadores con luces LED para una mayor comodidad cuando estemos jugando. El sistema de control FlingPC está diseñado de manera ergonómica y funciona con dos pilas estándar. Sus medidas son de 142 x 55 x 30 milímetros y tiene un peso de 144 gramos.
En Gizmos: L5: Control remoto universal para tu iPhone por fin a la venta - Control remoto para los futboleros. Imperdible
Vía: Brando
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- Control remoto Philips SR-M8015
- L5: Control remoto universal para tu iPhone por fin a la venta
- Control remoto Denon programable
- Control remoto para los futboleros. Imperdible
- USB Media Remote, control remoto para el portátil
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El Kindle baja de precio una vez más
Con Amazon no se juega, y tras la rebaja de precio del Nook de Barnes &Noble, la famosa empresa especializada en la venta online ha anunciado que su Kindle también baja de precio. Desde las oficinas de Amazon afirman, con ésta acción, que están abiertos a seguir el juego de sus rivales, y de una todavía más potente, para que no queden dudas.
Así, el Kindle que bajó de precio a 259 dólares hace un año, ahora vuelve a disfrutar de una reducción en su coste, y es bastante notable.
Desde ahora el Kindle cuesta 189 dólares, en total 10 dólares menos que el precio al que se ha quedado el Nook 3G (con Wi-Fi) de la famosa editorial Barnes &Noble. No obstante, y de momento, Barnes &Noble tiene ganada la partida con el recientemente anunciado Wi-Fi-only Nook, una nueva versión de su pantalla que costará sólo 149 dólares (y que estará a la venta la próxima semana).
Por otro lado, se comenta que el Kindle Version 3 será más barato, por lo que la guerra entre las dos compañías podría continuar en breves.
En Gizmos: M-Edge Guardian, carcasa para meter el Kindle bajo el agua - En agosto podría llegar una nueva versión del Kindle
Related posts:
- Versión internacional del Amazon Kindle DX el 19 de Enero
- e-Luminator: verás tu Kindle de otra manera
- M-Edge Guardian, carcasa para meter el Kindle bajo el agua
- Novedades en Kindle con su nuevo firmware
- El Amazon Kindle DX saldrá de Estados Unidos en 2010
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Tres millones de iPads vendidos en todo el mundo
Han transcurrido 80 días desde el lanzamiento del iPad, y ya se han vendido 3 millones de unidades en todo el mundo. Así lo informa Apple, que está muy orgullosa por el feedback que ha provocado su dispositivo, convirtiéndose rápidamente en lo más cool del momento.
Buena muestra del éxito del dispositivo, al margen de su alto nivel de ventas, es la trascendencia que se le está dando en televisión, donde sus apariciones ya son constantes.
Hace tres semanas Apple anunciaba que el iPad había alcanzado los 2 millones de unidades vendidas. Alcanzando la cantidad de tres millones de unidades, la compañía demuestra que el crecimiento del iPad continúa extendiéndose de forma exponencial. No sorprende en cierta medida, dado que la pantalla ya está disponible en Australia, Canadá, Francia, Alemania, Italia, Japón, España, Suiza, y Reino Unido desde hace unas semanas (en Estados Unidos estaba a la venta anteriormente). En julio el iPad aparecerá en nueve países más, por lo que Apple espera aumentar las ventas de forma drástica.
Steve Jobs comenta respecto a éste éxito: "La gente está adorando el iPad y se está convirtiendo en una parte importante de sus vidas. Estamos trabajando duro para que éste mágico producto llegue a las manos de la mayor cantidad posible de gente en todo el mundo".
En Gizmos: Ya disponibles más de 10,000 aplicaciones en iPad - El iPad también se introduce en los hoteles
Related posts:
- 1 millon de Zunes vendidos
- El iPad de Apple supera la marca de los 2 millones de unidades vendidas
- ClamCase. Convierte tu iPad en un netbook
- Un millón de iPads vendidos en sólo 28 días
- El iPad también queda prohibido en estadios deportivos
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