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"Search Engine Journal" - 4 new articles
- How SEJ Tools Manage Your Competitor Research
- Weekly Search & Social News: 06/01/2010
- Google Search (I Do) Suggest
- Aid Your SEO Efforts by Carefully Selecting the Hosting Provider
- More Recent Articles
- Search Search Engine Journal
How SEJ Tools Manage Your Competitor Research
Think of any SEO task you need to do – SEJ Tools will take care of it. Today's feature overview tackles competitor research as an example:
Identify Your Competitors
Research Assistant (powered by SEMRush) helps you to create the list of your competitors by showing you the URLs and domains ranked for the given term.
For any given domain, the tool generates the list of closest competitors as well some related stats. The most useful metrics here are:
- Common keywords (words where both the your site and your competitor's site have high rankings in Google);
- Position quality (which shows who drives the traffic better. If the index is less than 100, it means that the competitor attracts more traffic than the analyzed site.
Identify Your Competitor's Promoters
Site Finder is the backlink research tool that goes through your competitors' backlinks and compiles the data into a nice table (which you can export, sort and filter).
Site Finder allows you to enter a keyword phrase and then it automatically finds and ranks domains that link to the top ten Google results for that keyword phrase. It then uses a combination of ranking factors to determine how valuable a link from one of the returned domains would be to your site…
Research Your Competitor's Google Rankings
This is another feature powered by SEMRush.
For any given domain the tool will generate the report of its most powerful organic rankings in Google. The table of the results contains:
- The keyword itself;
- The position in Google where the domain appears for that keyword;
- Percentage of traffic this keyword position brings to the domain;
- Number of Google results for that keyword;
- Average cost per click for each keyword;
- Current search volume (for the previous month);
- The exact URL that appears in SERPs;
- The ability to add each word to SERP tracker:
Track Your Competitors' Rankings
SEJ Tools' SERP Tracker allows to monitor rankings across multiple search engines (as well as local ones) and even compare the rankings with your competitors:
Profile and Track Your Competitors via Competitor Manager
SEJ Tools allow to keep an eye on all your competitors, watch their progress and compare them with your own website via a handy table containing:
- The quality score of each domain (based on the Quality Analyzer);
- The Google PageRank of the home page;
- The pages in Google and Yahoo indices (based on Google's and Yahoo's public SITE: operator);
- The backlinks to the the home page (based on Google's and Yahoo's public LINK: operator).
Check out the SEO Tools guide at Search Engine Journal.
How SEJ Tools Manage Your Competitor Research
Weekly Search & Social News: 06/01/2010
HELLOOOO and welcome to another edition of '7 Days of Search and Social' – hard to say what was up last week… but I found it a bit slow for good geeking. Either that or the weather was so nice here I glazed over at the site of my feed reader. Hard to say. I never get dopey when it comes to search patents though and there were more than a few interesting ones on that front last week. We also had the 'confirmation' and standard line from Googly on the whole MayDay situation.
Anyway, shall we get into it?
Lead Story
MayDay still in the news
While it isn't exactly breaking news, it does bear placement at the lead this week. I am sure most folks know that there has been grumbling the last month or so about the 'MayDay' update over at Google. Last week we got a little confirmation in the form of;
Once more, there isn't a whole lot there, here's what I got –
- It happened around April 28th to May 3
- It is an algorithmic change
- It affects long tail more than head terms
- Independent of caffeine
- Do you have a quality site?
- Add 'great content' (sigh)
- Build authority
This might be trust related, it could be segment related, temporal elements, named entities, or a combination (or none of them). Some are getting entire sets of client sites hit and others aren't seeing it at all. It is still hard to say. We're working it over in the SEO Dojo and shall report anything of interest we find.
On with the readin'…
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents -
Talk of the Town
- Understanding Semantic Search and SEO – was a fairly geeky rambling of mine here on Search Engine Journal. It was an area I felt wasn't really covered enough out there and should be. I hope it generates some new ideas/approaches for you.
- Google's Push To Speed Up Your Web Site – this is certainly one of the more important areas over the last while and worth noting. Eric shares some insights on what he's been seeing.
- Setting The Table For Restaurant SEO: Menus – I always enjoy a good niche or case study, this post certainly delivers. I'd have loved a little more depth, but a good read none-the-less.
- 10 Ways to Show Value from Your SEO Efforts – for those looking for some new options in reporting for management, this post from Mark Thompson begin_of_the_skype_highlighting end_of_the_skype_highlighting is a good read. Just remember, reporting needs to start from the goals on out. Never create pretty reports just for the sake of doing it.
- The Death Of Web Analytics? An Ode To The Threatened Referrer – this one really seemed to go under the radar and is worth going through. There seems to be more and more of these reports and it is potentially problematic.
- Is now the time for Google to address their own problem? – An interesting (semi) rant from Peter over on Holistic. Sadly I think he's fighting an up-hill battle on this one. Us old farts, with a few exceptions, stopped dreaming of search utopia long ago…. hee hee.
- Video SEO; the nuts and bolts – Terry (Van Horne) dropped another post on SEO for Video in his ongoing series into Universal Search. As long time readers here know, it's an area many SEOs aren't familiar with. I would deffo bookmark this one.
- Google TV; it's all about the data – speaking of video, we have yet another reason to start looking harder at it. This is my post on the Trail about the 5 Google patents on TV targeting. If you haven't spent the time to get to know Google TV, it's time you did.
- Measuring Indexation Levels in Site Architecture – Richard Baxter had a great post on the never ending issue of getting a true indexation reading. To be honest, this is a tough go and there really are no tools that can help. Remember, even Google states that their 'site:' command isn't really true. Regardless, some great research and instight here worth reading.
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Search Geek Central
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents -
Search Patents
Methods and systems for information capture and retrieval
Generating query suggestions using contextual information
Scheduler for search engine crawler
Time-multiplexing documents based on preferences or relatedness
Microsoft
Automatically Showing More Search Results
System and method for generating normalized relevance measure for analysis of search results
Indexing and searching of information including handler chaining
Yahoo
Navigation assistance for search engines
Identifying and expanding implicitly temporally qualified queries
/end SOSG session
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents - Check out the SEO Tools guide at Search Engine Journal.
Weekly Search & Social News: 06/01/2010
Google Search (I Do) Suggest
I don't know about you, but I absolutely love the Google search suggestion feature. Not to be confused with related searches, Google search suggest displays a drop down of popular search queries as you begin typing into the search bar.
The feature has gained a lot of attention for sometimes pulling some very funny suggestions and a quick peek at the related results indicates that not all users are feeling it.
I suppose some users don't like the Google search suggest feature because it's kind of annoying and a bit distracting. I do tend to stray from my intended query when an interesting suggestion is displayed. But I'm willing to bet that the average user finds the feature valuable for a number of reasons, namely:
- Time saver – much quicker than typing it out.
- More relevant search results – more likely to jump directly to a longer tail search query when it's displayed, thus getting better results.
- Spelling – helps get it right the first time.
- New information – you may find additional information about a product or person simply by the queries displayed (For example, you may have been searching for general info about Brittany Murphy and not have known that Brittany Murphy's husband died).
As a search marketer however, the Google search suggest feature makes my job easier for keyword research purposes. I would argue that this is one of the best keyword research tools we can get our hands on today. Why?
- Identify long tail keywords for optimization. Once these have been selected, as appropriate, optimize title tags with the exact match phrase for better rankings and CTR.
- Learn about the product (or service). Ever have to perform keyword research for a b2b product that you have no idea what it is? This is a good place to get started.
- Get content ideas. Oftentimes popular queries may be centered around frequently asked questions – consider integrating these into your FAQs or creating dedicated pages or writing new blog posts to address common issues or topics. For example, don't have nutrition facts listed? You should. Also, may want to add some recipes around a Cheerios snack mix and promote it for link bait.
In addition to keyword research, Google search suggest is also great for online brand management. Find brand name variations, add modifiers (brand name + "is") to see what people are saying about your brand and identify common issues for specific products and services.
So don't forget to actively use this feature in your keyword research process. It's a gold mine for optimization and new content creation that will ultimately result in a better search experience for the prospective visitor and more traffic for the site owner.
Check out the SEO Tools guide at Search Engine Journal.
Google Search (I Do) Suggest
Aid Your SEO Efforts by Carefully Selecting the Hosting Provider
Below is the guest post by Raja. While the post won't probably discover anything fundamentally new for you, I think it sums up nicely what we've been discussing lately about choosing web hosting, bad IP neighborhood, geo-targetting, etc.
Every web site has a host server at its base, and often the host company determines the success of your website or blog. The basis of all the great design and excellent content you publish on your website is to attract network traffic to it. The success and revenue generated by your portal is directly proportional to the number of users accessing it.
Search Engine Optimization is still one of the most prominent and effective ways of user traffic diverted to a new blog, and if the content on your blog is found interesting by the readers, you can be rest assured that your usage will totally sprout up and the popularity of the blog will rise.
Before you begin you must make sure to select an eminent hosting provider and package as it would have a direct relation to the work done by your SEO. Even the experts in Search Engine Optimization and will not be able to get respectable amount of traffic if the wrong hosting company is chosen. There are a large number of websites these days and it is a must to be a cut above the rest.
There are a number of factors that must be kept in mind while starting a new site or plan to work in the SEO industry, you'll find them to be very helpful to read.
Geo – Targeting
To begin with the process of diverting traffic to a web site is actually easy but getting the right traffic that will help you make money is the hard part. You can have millions of page views and spend thousands on bandwidth expenses but this might also not help you generate big bucks. Just to cite an example we can say that a very popular site called Chat Roulette gets users from all over the world yet the owner is still not able to make any money as there is no single niche to the site and it is visited by many random people. There is a little income from random ad clicks but the click through rate is so low and not a good enough means.
You ought to choose the right hosting company preferably located in the right country if you want to jumpstart towards getting ample traffic. You begin your geo-targeting way from the country, then geo-target by region, state, county and city. Many of the online hosting companies have their servers in the United States, and since most web site owners and bloggers are targeting (i.e. selling or offering products) to Americans they don't have to worry about webhosting. But there are a lot of site owners from UK, Spain, Germany and other countries whose sites are in their native languages and have their country's top level domain (.co.uk, .es, .de, etc.) therefore they have to face disappointment that their name does not feature in top search engines like Google.
This is primarily because Google looks at the server, sees that it's in the United States, and thinks that the owner of the site is targeting people in that country (which also has millions of people speaking English, Spanish and German). Plus, the page load time is higher in Europe and so if the server is in the US it would be beneficial. You need to remember to choose a hosting company in the country where most of your readers, and more importantly customers, are located. This is the main thing to be conscious of when choosing a hosting company for the best SEO results.
IP Addresses
This is another major factor in choosing a hosting company, or hosting package. IP addresses play an important role for your site's SEO. Here the history of the IP address has an important role to play. If your IP address was used before by an owner of ant other site, who managed to make a name for himself. And if it was a good site, then everything is great, but if it had its name associated with any illegal activity like spam, phishing or anything else, Google and other search engines will definitely rank it lower and even be ban it from their index (in which case there is absolutely nothing you can do). You need to check your IP address for any infractions at Google (see if your site is indexed) and anti spam services like Spamhaus. If it's all clean and clear, good for you and get ready to go.
Network Neighborhoods
Undoubtedly the neighborhood of your site is important for Search Engine Optimization. Although this is considered a very old feature and might even be obsolete in the in the near future but since you need a site ranked now, it would be a lot better to take it into consideration.
Just like when you choose a house, you want it to be in a good neighborhood free from crime and indecent activities happening. The same goes for your web site in the virtual world. If there are indecent sites on the same IP address as your site, they will affect your blog or website. In the worst case if the IP address is banned, your site will also lose the index.
There is not much freedom as you can't choose who your neighbors will be, but going with a reputable hosting company that is strict when dealing with spammers and hackers will go a long way to ensure that your site is safe. The best thing to do is get your own dedicated IP address and then check for any infractions.
Service Reputation
This feature is as important in deciding the fate of a blog as the two mentioned above. You should vouch for a hosting company that has the best reputation and track record of dealing with infractions quickly and strictly. If you choose a company that knowingly hosts spammers, hackers and phishers or just pretends that it refrains from them, you are making a bad choice.
You should have a look at the reviews of the best hosting companies, thankfully there are a lot of them these days and you must go with the best one. It is not necessary that the costliest company may be the best as it is not the price/performance ratio that makes your SEO okay.
These are the necessary factors that come into play when it comes to choosing the best hosting provider that will aid your Search Engine Optimization efforts, and if you are successful in doing 90% of your work is done. Rest of the details can be ignored if you are running short of time but remember the more cautious you are initially the more successful web host you will be in the future.
About The Author: Raja maintains is a webmaster for the web hosting reviews site HostWisely.com. He regularly publishes interesting articles on web hosting, web development and latest hosting coupons. You can follow his updates @HostWisely.
Check out the SEO Tools guide at Search Engine Journal.
Aid Your SEO Efforts by Carefully Selecting the Hosting Provider
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jueves, 3 de junio de 2010
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