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"Search Engine Journal" - 2 new articles

  1. Google Gains 1% of Search Market Share in May
  2. 8 Villains of Social Media
  3. More Recent Articles
  4. Search Search Engine Journal

Google Gains 1% of Search Market Share in May

Experian Hitwise just released its May 2010 Search Market Share report. And nothing much is new from the report. Google still leads the major search engine and is even the only one which gained market share in May 2010.

According to the report, Google's search market share in May 2010 was $72.12 of all U.S. searches.  This is a 1% increase from the previous month's tally.

Yahoo and Bing on the other managed to grab 14.43% and 9.23% of all searches in the U.S. respectively.  Both Yahoo and Bing lose from their previous months achievement by -3% and -2% respectively.

Another interesting point raised by the Hitwise report is that Google has been delivering the most visits to the various search categories – Automotive, Shopping and Travel. Yahoo gains upstream traffic to Automotive and Shopping while Bing gains triple-digit increase in Health and Shopping search verticals.

Check out the SEO Tools guide at Search Engine Journal.

Google Gains 1% of Search Market Share in May




8 Villains of Social Media

Social Media Marketing sure isn't easy.  It takes time to get to know the space you're in, to network with like minded users, and to develop a strong content strategy that works within your niche and target social channels.

But to make matters worse, there are users who can (and will) make your road to success even more difficult.  So in order to prepare you for your journey, here are 8 of the most common villains you'll encounter on your path, and how to defend against their attacks:

The Troll

Appearance:

An offensive or childish image

Favorite Social Setting:

Video sites, Anywhere comments aren't actively moderated

Method of Attack:

The Troll comments exclusively with the intent of offending other users in hopes that someone will write a retaliatory comment.  The use of profanity, racism &sexism, wild accusations, and direct attacks are all a part of their arsenal.  It's sometimes difficult to spot a troll as they can sometimes appear to be a Skeptic or Know-it-all.

Weakness:

The only way to deal with Trolls is to ignore them.  They rarely comment in places that are moderated; and while burying the comment may seem to work, it simply becomes a metric for how well their comment achieved its intended goal.  Ignoring them takes their power away.

The Disrupter

Appearance:

Default avatar/no avatar

Favorite Social Setting:

Blogs

Method of Attack:

The Disrupter makes comments that add nothing to a conversation because they didn't take the time to read or watch the entire article/video/etc.   They also have a tendency to repeat an earlier comment because they were too lazy to read them as well.  These types of comments can be fairly disruptive to a good social conversation, and are quite annoying on blogs. The Disrupter can sometimes be associated with the Shameless Link Dropper.

Weakness:

Pointedly ignoring them by only responding to other (good) comments is your only defense.  Responding to a Disrupter will only further interrupt the conversation, not to mention: they're unlikely to see it anyways.  Other users will notice that a well thought out comment that adds to the conversation is rewarded with a response, while these are not.  In rare (extreme) cases, the comment can be removed by the moderator.

The Skeptic

Appearance:

Vectorized image of their favorite science fiction character

Favorite Social Setting:

Social Bookmarking sites like Digg & Reddit

Method of Attack:

The Skeptic is usually the first to claim that something isn't real.  To them, everything on the internet is fake.  All images are photoshopped, all videos are scripted, and all statistics, facts, and reports are made up by the people who have most to gain by them.  Also, all supporting evidence that the item in question is, in fact, real: is made up as well.  Not to be confused with the Know-it-all.

Weakness:

None.  Ignore them and they become right, provide evidence and they'll continue to blindly claim you're spreading the conspiracy (regardless how trustworthy the source).  Your best bet is to bury their comment and hope others will see them for what they really are.

The Shameless Link Dropper

Appearance:

No avatar, A Company logo

Favorite Social Setting:

Blogs, Forums, &Viral Content

Method of Attack:

The Shameless Link Dropper comments only to insert a link for the potential traffic and/or SEO value.  You can generally spot these from the short (usually complimentary) comments (e.g. "Nice post!"), the keyword rich user name (e.g. buy_viagra), second grade grammer skills (e.g. "This is good points"), and the general spamminess of the destination URL.

Weakness:

Strong comment moderation.  It's also wise to have a comment policy that clearly states that link dropping is not tolerated unless it's relevant to the conversation.

The Bury Brigade

Appearance:

Can be anyone

Favorite Social Setting:

Social Bookmarking sites like Digg & Reddit

Method of Attack:

Their sole purpose for signing in to Digg or Reddit is to bury submissions that don't meet their standards of what should be on the front page.  In rare occasions these users group together to target power users who are "too good" at getting submissions to go popular.  They also have a tendency to fill out spam reports and report users &sites to moderators.

Weakness:

Power users.  Nothing frustrates the Bury Brigade like social bookmarking success.  And if one of these users dislikes one of your submissions, unless you're a power user, you could be dead in the water.

The Whistle Blower

Appearance:

Smug photos of themselves

Favorite Social Setting:

Social Bookmarking sites like Digg & Reddit

Method of Attack:

Calling content producers out for anything they suspect is done for profit, for example: splash advertising, article pagination, SEO link bait, "blog spam", promotional content, etc.

Weakness:

Extraordinary content.  Despite all of the above things being somewhat annoying to most users, you can get away with some of it if the content is remarkable enough.  The Whistle Blower will still probably call you out for it, but it will fall on deaf ears as (to others) the quality of the content overshadows the minor pet-peeve.

The Know-it-all

Appearance:

A slightly altered photo of Einstein or a mash-up of mathematical equations.

Favorite Social Setting:

Forums, EVERYWHERE

Method of Attack:

The Know-it-all rarely comments unless it's to disagree with or correct the content producer or another user's comment.  They're generally great fact checkers and revel in correcting a specific fact, but would rather argue about opinions.  They also love to point out grammatical errors.

Weakness:

Strong (yet modest) arguments.  It's nearly impossible to change the mind of the Know-it-all.  Your best bet is to respond to them with rational arguments that present a strong case in a modest tone.  Let their arrogance and opinionated argument work against them making you look like the rational, impartial one to everyone else.

The Emo

Appearance:

Anyone

Favorite Social Setting:

Anywhere

Method of Attack:

The Emo only attacks when disturbed, usually when taking a comment or criticism too personally.  An attack can come in any form or level of extremes depending on the individual &emotional reaction. A conversation between an Emo and a Troll or Know-it-all can be volatile.

Weakness:

Time.  Tread carefully when you upset an Emo.  You may think a quick response to defend yourself or perhaps even explain your comments is a good idea, but most of the time it only makes matters worse.  Depending on how upset they are, time may be required for them to calm down before you're able to start up a rational conversation about whatever upset them.  And sometimes, it's wise to just let it go…

Check out the SEO Tools guide at Search Engine Journal.

8 Villains of Social Media



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"Gizmos" - 4 new articles

  1. Huawei Ivy de Movistar. Google Android para todos
  2. Nueva televisión LED HD de 22 pulgadas de Coby
  3. Toshiba anuncia el portátil 3D Satellite A665-3DV
  4. Desde Rusia se presenta el reproductor portátil Digma Insomnia5
  5. More Recent Articles
  6. Search Gizmos

Huawei Ivy de Movistar. Google Android para todos

huawei-ivy-movistar

El Huawei Ivy que ya comercializa Movistar es un terminal muy sencillo pero que a la vez puede ser el primer móvil con sistema operativo y características de smartphone para los más jóvenes o los que se acercan por primera vez a un terminal avanzado.





El secreto del móvil está en su potente sistema operativo, el Google Android 2.1 que si bien no es lo último de lo último, hablaríamos entonces del Froyo (Google Android 2.2), puede ser un buen principio para los que se acercan a la plataforma de Google.

Lo que más nos gusta de este equipo es su robusto diseño redondeado, que si bien da la sensación en los plásticos de una calidad media, no podemos olvidar que se completa muy bien con una cámara de 3,2 Mpx, una ranura para tarjetas microSD, un posicionador GPS y una batería de nada menos que 1150 mAh.

En la parte negativa se encuentra el tipo de pantalla, resistiva, que "han tenido" que utilizar los chicos de Huawei para mantener el compromiso con el precio accesible para todo el mundo y más con las facilidades que Movistar en esta ocasión está dando para la adquisición del terminal, con el programa de puntos por una parte y sin la obligación de atarse a un plan de datos que llevan otros dispositivos como el iPhone de Apple.

El manejo por los menúes con el dedo se hace un tanto dificultoso así como la escritura en el teclado virtual que aparece en pantalla cuando existe un campo de texto. Sería una gran mejora por parte del fabricante que hubiese incluido un stylus o puntero para esta tarea, pero por raro que parezca, no hay ranura para insertarlo y tampoco una anilla donde colgarlo, por lo que parece que no ha sido tenido en cuenta en absoluto.

Puntos Precio Compromiso de permanencia
3.500 19 18 meses
7.000 12 18 meses
12.700 0 18 meses

Es una muy buena noticia que a lo largo de este mes muchos usuarios se estén decidiendo a probar el sistema operativo de Google de la mano de un terminal de coste reducido que realmente puede servir de entrada al mundo de las redes sociales  y de la conexión de datos permanente.

En Gizmos: Se presenta en Computex 2010 el tablet Huawei S7 - T-Mobile Pulse o Huawei U8220 se hace oficial

Foto: Configurarequipos


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Nueva televisión LED HD de 22 pulgadas de Coby

coby-hdtvled

La empresa Coby acaba de presentar un nuevo modelo de HDTV LED de 22 pulgadas con diseño ultra-delgado. Entre sus funciones se destaca la de ahorro de energía, lo que le ha garantizado la certificación Energy Star 3.0. Además, garantiza una vida prolongada de retroiluminación de 20,000 horas, contando también con sintonizador de televisión digitl ATSC, NTSC y QAM.





Ésta televisión incorpora conexión digital HDMI y conector VGa para actuar como un monitor de PC. Además, destaca reducción de ruido digital 3D, y detección de modo película para cuando sea necesario.

No falta el sistema de control parental V-Chip, o la guía de programación electrónica con variedad de idiomas. Es posible colgarla en la pared y tiene entrada para formato de televisión digital 480i, 480p, 720p (nativo), 1080i, y 1080p. A esto hay que añadir altavoes estéreo, y entrada para auriculares. La resolución de la pantalla es de 1920 x 1080 píxeles, y su tasa de contraste de 1000:1.

Coby, que le ha dado a ésta nueva televisión el nombre de modelo LEDTV2235, planea comercializarla al precio de 240 dólares, unos 195 euros.

En Gizmos: LG presenta su monitor Full HD 3D - Samsung lleva a Corea las televisiones LED LCD de la gama 9000


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Toshiba anuncia el portátil 3D Satellite A665-3DV

toshiba-3d

Continuamos encontrándonos con nuevos portátiles de la firma Toshiba, que no para de fabricar modelos y modelos para intentar satisfacer todas las necesidades de los usuarios. En éste caso se introducen en el fenómeno de la visualización 3D.





Para ello presentan el Satellite A665-3DV, un nuevo portátil, ésta vez potenciado 3D, gracias al apoyo de la tecnología 3D Vision de la compañía nVidia.

El portátil de Toshiba parte de ésta tecnología que incluye software 3D , gafas de visualización 3D, y una pantalla preparada para mostrar gráficos en tres dimensiones reales.

Por otro lado, dentro de la máquina encontramos un procesador Intel Core i7-740QM, 4GB de memoria RAM DDR3, así como una tarjeta gráfica nVidia GeForce GTS 350M con 1GB. Su disco duro es de 640GB, e incluye unidad lectora de discos Blu-ray, salidas HDMI y VGA, sistema de sonido Dolby Advanced, y un slot para ExpressCard. Su batería de 12 células garantiza el uso de 4 horas con una carga.

Su sistema operativo es Windows 7 Home Premium y tiene un precio de 1600 dólares, unos 1300 euros.

En Gizmos: Toshiba anuncia nuevos portátiles Satellite L600 - Toshiba añade cuatro nuevos portátiles a la gama Satellite Pro


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Desde Rusia se presenta el reproductor portátil Digma Insomnia5

digma-insomnia5

Digma, una fabricante rusa bien conocida en el mercado, acaba de anunciar oficialmente un nuevo modelo de reproductor multimedia portátil, el Digma Insomnia5. Éste PMP cuenta con una pantalla táctil WQVGA de 3 pulgadas capaz de ofrecer una resolución máxima de 240 x 400 píxeles.

Entre sus funciones destaca un sintonizador de radio FM con opción de grabación y grabadora de voz integrada.

Cuenta con puerto miniUSB y entrada para tarjetas de memoria microSD. El Digma Insomnia5 se lanza en distintos modelos, de 4GB, 8GB, y 16GB de capacidad de almacenamiento. Además, cuenta con funciones estándar de éste tipo de dispositivos, como reloj, calendario, o calculadora.

El reproductor es capaz de leer MP3, WMA, FLAC, APE y WAV en cuanto a sonido, y MPEG4, Xvid, DivX 3/4/5, Real Video 8/9/10, WMV 7/8/9, FLV, MPEG, y M-JPG respecto a vídeo. Según la fabricante no necesita pre-conversión para la reproducción de archivos de vídeo. Por otro lado, el Digma Insomnia5 puede reproducir fotografías (JPEG, BMP y GIF), y documentos de texto.

Su tamaño es de 50 x 95 x 9.4 milímetros y pesa 54 gramos.

En Gizmos: Cowon J3 ya es casi realidad - AV Bank, un nuevo PMP de Thanko


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