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"Search Engine Journal" - 8 new articles
- Yahoo Publisher Network Shutting Down on April 30
- Google Intros Ad Innovations Lab
- Announcing our 1st S&S Spring Summit Contest Winner – Ben Cook (@Skittzo) !
- Is Your Copy Too Sugary Sweet?
- Make Sense of Huge Keyword Lists with Keyword Niche Tools
- 7 MS Adcenter Improvements I Dream About
- BuiltWith: Learn What the Site Is Built with
- Twitter Highlights Top Tweets, Users on its Homepage
- More Recent Articles
- Search Search Engine Journal
Yahoo Publisher Network Shutting Down on April 30
If you're a Yahoo Publisher Network member, chances are you might have received an email notification already stating that Yahoo is about to close down the service on April 30. According to the email, Yahoo is asking YPN members to remove the YPN codes from all of their sites and Yahoo will be paying outstanding YPN revenues by May 31, 2010.
Yahoo's decision to shut down YPN is still part of the company's streamlining strategies where products and services that don't really perform well are being shut down to minimize operating costs. YPN was launched in five years and never left the "beta" stage since then.
Now here's the interesting part. The email being sent to YPN publishers is suggesting that as an alternative to YPN, users who want to continue earning from their sites use Chitika instead. In fact, Chitika has already put up a landing page welcoming YPN publishers. The said page directs those who are coming from the link given by the Yahoo email to various information that will make publishers' transition from YPN to the Chitika network smoothly.
Check out the SEO Tools guide at Search Engine Journal.
Yahoo Publisher Network Shutting Down on April 30
Google Intros Ad Innovations Lab
Google has just launched Google Ad Innovations, sort of a Google Lab this time for its many advertising products that it is currently experimenting on. Google Ad Innovations will showcase Google's latest idea around advertising technologies to get, well our feedback.
Google Ad Innovations currently has several new advertising products that Google may or may not release in the future. If you check out the Google Ad Innovations site you'd advertising-related products categorized into search, display, mobile and measurement. The first three being Google's advertising bread and butter.
You'd also find the recently announced Search Funnels for AdWords which are sest of reports that describe the ad click and impression behavior on Google.com that result to conversion for ad campaigns. You can find out more information about Search Funnels, as well as watch a video walkthrough of the new product.
Google Ad Innovations is a useful tool for knowing and understanding Google's current and future Advertising products.Check out the SEO Tools guide at Search Engine Journal.
Google Intros Ad Innovations Lab
Announcing our 1st S&S Spring Summit Contest Winner – Ben Cook (@Skittzo) !
We are only 33 days away from the 2010 Search & Social Spring Summit! Only 68 tickets are still available. We have sold out for past events and foresee the same for this one. Act FAST!
This is one of the most important conferences that you will ever attend in the search marketing industry. Top experts within the field are flying in from all over the country to be a speaker on our panel. Search marketing is ever-evolving and the news, trends and strategies will all be covered during those two days. And the most important reason to go is for the hyper-networking opportunities!
Congratulations to Ben Cook, @Skitzzo, for winning the first ticket to the summit! Cook entered in the Twitter contest by making up a team name, in his case Team Bacon, and having as many Twitter users tweet out Team Bacon. Cook put his best foot forward and brought about some hard-hitting strategies like antagonizing his competition as well as saying he won't tweet politics for 6 months. Great job, Ben!
Now, what about Team Guns @KennyHyder, Team Bieber @Daver, Team Speedbag Club @Cyandle, Team Joe Hall @JoeHall and Team KickAss @TheMadHat? You guys still have a chance to redeem yourselves (see below).
And for anybody else who is still looking to get a free ticket to the Search & Social Spring Summit, here are a list of four other contests that will end this week (IMPORTANT: some of the deadlines have changed to this week!):
1) VIP All-Expense-Paid Trip to Tampa, FL for the summit: Those who participate have to reach out to their friends, colleagues, etc. and get them to register on the event website. Whoever gets the most people to sign up by Thursday, April 15th, 2010 will win the VIP package. Since tickets are selling at a fast pace, you can purchase your ticket now and we will reimburse you if you win. Click here for more info.
Those who already entered, where are the results? Show your marketing skills. Yes, I am talking to you: Kiran Voleti, Michael Gustman, Peter Brooke, Robert Enriquez, Jason Owen, Kenny Hyder, Donovan Pete, Lisa Kenny, Renee Petro, John Koehler, Vivian Hoang, Paul Fach, Jörg Gammanick, Darren Ortsman, Tom Conte, Marcela Curran, Sam Khwaja, Michelle Dye, Dipali Thakkar, Shailendra Singh, Inga Weireter, Nicole Burney, Petra Kraft, Scott Hemmons, Eric Weidner, Erin Martin, Roy Morejon, Geoffrrey Levin, Tu-Anh Pham, Nishant Mehta, Casey Yandle, Gene Gerwin, Ben Cook, Melissa Fach, Surjanu Chaudhuri, Nathan Driver, Mike Wells, Kieran Hawe, Chris Azzari.
2) Your Story Contest: We've had some amazing responses from several people. It was great to hear everyone's story on how they came into the internet marketing industry. There's still a chance for the rest of you to share your story here. We will end this contest at 12pm EST TODAY, March 31, 2010.
3) YouTube Contest: Everyone who is entering needs to tell us an interesting story that they had through a social media network. Did you send a private, steamy message to someone on Facebook and it ended up going public? Did you break up with someone or got dumped on Myspace? Let us know! This will run until Thursday, April 1, 2010. Click here for more info.
4) SEOtini Contest: What's a search marketing conference without a little bit of alcohol to get the blood going? Our signature drink, the SEOtini, will be created by YOU! The one with the best recipe will win this contest. Enter here. This contest ends Friday, April 2, 2010.
Check out the SEO Tools guide at Search Engine Journal.
Announcing our 1st S&S Spring Summit Contest Winner – Ben Cook (@Skittzo) !
Is Your Copy Too Sugary Sweet?
Good copy persuades… Great copy sells. But sometimes, in that urge to be convincing, we throw so much charm and effort into the process that the customer ultimately thinks one of two things:
- This is too good to be true – there has to be a catch here somewhere OR
- This is GREAT – but why didn't they tell me about (insert issue here…) ?
The skeptics from point #1 will withhold from ordering until they've looked up reviews or gotten recommendations from friends or colleagues on whether or not the company really lives up to its claims. If you DO get a sale from them, they'll be watching their bank statement like hawks, watching for a major overcharge or a continuity clause. They smell a rat, and their BS meter is running on high alert.
The customers from point #2 will sulk in silence. Their expectations have been built up so much by that fanatically over-promising, syrupy sweet copy that, when the flaws in the product or service DO come out, the buyer ends up disheartened and distrustful.
Both of these things could have been avoided – if your copy wasn't so darn sweet!
In our zeal to make people like us, we can fall into the trap of pouring it on too thick. We're amazingly agreeable, positive and cheerful – all the time. And while it's great to be optimistic, too much can leave a bad taste in your reader's mouth. You don't really become known for anything but being a product or service cheerleader – and that simply won't draw people in like you'd expect.
Push The Right Buttons
When your copy becomes more engaging, more direct and open – it builds up trust on a whole new level. By revealing your opinion, your point of view or even your flaws (or those of what you have to offer), you become so much more REAL to your customer. You become someone they can identify with. You push all the right buttons.
For example, let's say you're an affiliate of some online marketing product. Don't just tout its virtues and hope for a sale. Explain what's missing or how people can use it even better. Be real about the flaws and your honesty will pay off. A good example is the way I advertise my book, Get Niche Quick, on Amazon.com. It isn't meant for savvy internet marketing geniuses or hardcore bloggers. It was designed for people who know how to turn on a computer and check their email.
They might have heard of ebooks but have never downloaded one. So yes, some people will find it basic. But for many people, it opens up a whole new step-by-step approach to niche marketing and gives them the tools they need to start an online business without suckering them into buying thousands of dollars worth of vitamins or cosmetics.
You WILL Lose Some of Your Audience
When you focus your copywriting to be more realistic and direct about what you're selling – you WILL turn some people off. They'll never come back and they'll never buy from you. That's okay – because if they had, they'd likely be burning up about 80% of your energy with countless questions and problems while only contributing to 20% of your profits.
By being open about your offer, and not slathering on that sticky sweetness – you clear out the time-wasters and open up your business to people that are the perfect match for what you're offering – and who can't wait to take you up on it!
Now let me ask you, have you had the experience of buying something that seemed too good to be true? Was it everything you had expected? What was it about the offer that was so enticing? Share your experience in the comments!
Check out the SEO Tools guide at Search Engine Journal.
Is Your Copy Too Sugary Sweet?
Make Sense of Huge Keyword Lists with Keyword Niche Tools
A few weeks ago I discovered a very cool tool that helped a lot with my keyword research (especially for finding really easy and cool long-tail keywords). So I decided to go ahead and share it with SEJ readers.
The tool is called Keyword Niche Tools and it essentially helps you figure your keyword list out by streamlining the process of retrieving important data for each of your key terms.
The huge value of the tool lies in:
- Running a large list quickly (giving me more time to dig deeper into keyword segments if needed)
- Quickly spotting open gaps or niches.
This information that the tool helps to generate includes:
- Overall number of search results;
- InUrl: search results for each term;
- InTitle: search results for each term.
All in all, the process the tool automates is very much like the one I described in this post on competitive research: but it helps make the process fast and smooth for a very affordable price ($19.95 per list).
The service claims:
Keyword Niche Tools delivers over 4 days* of professional search engine optimization efforts
- Up to 2,000 (*which stands for up to 500 of keyword terms plus SEO-relevant data retrieved for each of them) search results with one click
- One use. One Fee. One report.
- No memberships. No questions.
So let's see the whole process step by step.
Step 1: Get a keyword list.
This can be any: your current search referrals or the terms generated by your favorite keyword research tool. I am using the list downloaded from my Google Analytics Account.
Step 2: Go to the keyword tool, click "Order now!"
Step 3: Copy-paste your keyword list and provide some extra information
(to create an account and pay)
Only one thing that makes the process a bit longer. I wish there were PayPal option so that I didn't have to provide my full billing information.
Step 4: You are almost done! Just sit back and wait.
Step 5: Once ready, the list will be sent to you via email:
Why wait? The service has a very helpful (and sometimes funny) FAQ section that explains that question:
Why email me later? Just let me see the report right now!
We appreciate your business. Please appreciate we are running up to 2,000 search term queries for you as fast as we can. We could have created this to show you a small hour glass turning over and over for 15 minutes but decided to serve your order when it was done and not require you to watch the stove while it cooks.
So here you go. Now just play with your Excel sorting options to find the best terms for you and start creating content!
My verdict?
A very simple but useful tool that does its job exactly as advertised. It may save you a bunch of time and help you find really cool key terms.
Contest!
The tool developers were awesome enough to offer some fun contest to our readers. Here are the details.
Since the tool is great for finding cool keywords that are easy to rank for, give this tool a try and in the comments section share your best word you were able to find.
Rules?
- You should be a customer (try the tool at least once);
- No porn or questionable terms
- Legitimate keyword terms. (no: sytwpx like terms)
Top 10 customers of Keyword Niche Tools that submit the best, shortest, lowest competitive term ("keyword term in quotes") win a Free 500 term run. There will also be Top Testimonials page created with winning keyword anchor text to the winners' web site link. Free list and a high quality link.
So let's give it a try, shall we?
Check out the SEO Tools guide at Search Engine Journal.
Make Sense of Huge Keyword Lists with Keyword Niche Tools
7 MS Adcenter Improvements I Dream About
MS Adcenter has a slightly higher ROI than other major PPC alternatives. However, this is where its dominance ends. Adcenter is plagued with small design problems that are not only annoying, but downright frustrating. With the amount of money that Adcenter brings in, it is time for them to make life a little easier for advertisers. Here are 7 easy changes that would make working in Adcenter much smoother.
For me, MS Adcenter stands out from other PPC platforms for one important reason; a slightly higher ROI. Over the past several years, I have used Adcenter for a variety of different products and services, and have consistently experienced better conversion rates with Adcenter than with Adwords or YSM. Unfortunately, higher conversion rates are the only advantage that Adcenter offers. While a high ROI is a fantastic benefit, the small annoyances quickly add up. Sometimes, I question whether the higher ROI is even worth it. As MS Adcenter quickly gains more leverage over the PPC search market, there are a number of changes that need to be made to help push it over the edge. This is especially true with the likely prospect of the MS-Yahoo deal coming to fruition by the end of year.
1. Ridiculous Custom Data Range Limitations
When you view your stats in Adcenter, you can use the traditional preselected time ranges like the current month, previous month, and entire year. However, if you try to create a custom date range, you are limited to 31 days. For example, viewing 2/10 to 3/10 is no problem, but 2/10 to 3/20 is apparently too much to ask. While you can create custom reports to get this type of data, it seems like an unnecessary use of time.
2. Stringent Negative Keyword Limitations
Currently, you are limited to only 1024 characters, per campaign, to create negative keywords list. If your average negative keyword is 6 characters, plus an additional character for the comma, you can only create 146 negative keywords, whereas Adwords allows 10,000 negative keywords per campaign. This is especially detrimental if you decide to include trademarks of competitors on your negative keywords list. If you are advertising for a hosting company, there is ton of competition; you cannot even create negative keywords for all of your competition, so you'll end up reaching 1024 character limit before you even start adding generic terms for which you don't want your ad shown. The less negative keywords, the lower your ROI and the lower your conversions. The Adcenter product team said that a larger limit is coming soon, but neglected to give us an idea when, or how much the increase will be.
3. Tab Limitations
For some reason, you can only work within the framework of one tab. If you open another tab and try to make changes, you get an error message. If you want to make alterations to two different campaigns, such as when you are cross-testing, don't plan on doing it with two or more tabs. It may be difficult to enable working in multiple tabs on Adcenter platform, but with all that developing power behind their curtains, it must be possible. This is just another example of how Adcenter makes things more difficult than they need to be.
4. One Line Ad Creation and Editing
For some reason, Adcenter does not allow you to define what words are on the first and second line of your ads. For example, if your ad says, "Best Blue Widgets. Over 50% Off!", you cannot control its appearance like you can in Adwords. You cannot place "Over 50% Off!" on the second line, only "Off!" will show up on the second line.
5. Browser Compatibility
MS Adcenter is still not compatible with common browsers like Safari and Chrome, while its competition (YSM and Adwords) support a number of browsers. I know that Microsoft wants everyone to use IE, but come on. It is a waste of effort for me to open a new browser, just to use Adcenter.
6. Terrible Ad Preview Tool
It was exciting to hear about Adcenter's new Ad Preview tool, until you actually use it. There is no geo location or language option. This means that if you are in France and want to know what your ad will look like to a user in UK, you must use a UK based proxy server to preview it. Talk about over-complicating things.
7. MSN.com Popular Searches
Okay, so this is not directly connected to Adcenter, but still an issue of concern for Adcenter advertisers. The new MSN portal has a feature known as "popular searches" that have links to the search results page on Bing. This means that if a user clicks on one of those links they will be taken to the Bing search results page, and they will see your ad. This is terrible news if one of your keywords becomes a "popular search". Your impressions will skyrocket as well as your clicks and overall cost, while conversions will plummet. This destroys that high ROI I mentioned in the beginning. The people who followed, for example, "blue widget" link from MSN portal are not ready to buy it like someone who actually types in "blue widget" in the search box. They simply are not in the same mindset. This feature will often catch the attention of casual surfers, not buyers. It would be nice if advertisers had possibility to opt-out from displaying their ads after user has followed popular search link.
I know that many of these "issues" I have brought up about MS Adcenter seem insignificant on their own. In fact, they are annoying at best, but with the increasing popularity of Adcenter, these issues need to be addressed in order to make working in Adcenter a pleasure instead of a necessary pain in the neck.
Check out the SEO Tools guide at Search Engine Journal.
7 MS Adcenter Improvements I Dream About
BuiltWith: Learn What the Site Is Built with
I have already reviewed a few all-in-one SEO tools that compile tons of SEO-relevant information at a glance. Today I am sharing a new one which seems really useful.
BuiltWith is a free tool (with no registration required) that aggregates some very important data about any domain you enter.
Let's see what it will show:
Domain Technology Profile
Enter any domain and the first tab you'll get access to will be the site technology information which contains:
1. Website server information: which server the site is based on.
2. Detected analytics and tracking (looks like another tool for identifying which traffic tracking software the site is using);
3. Widgets: third-party widgets found on the site (like Feedburner for example);
4. Blog publishing software (if the site is or has a blog and which software runs it);
5. Frameworks:
6. Audio, video and media;
7. Encoding;
8. Aggregation functionality:
9. Document information:
- Meta description;
- Meta keywords;
- XHTML information;
- CSS information and validity;
- Javascript information.
Besides that each domain has the list of "neighboring" sites (I guess this one is based on the IP neighborhood factor).
FireFox Addon
The tool also offers a nice FireFox addon that returns a list of all the technologies in use on the current page that it can find. So if you plan to use the tool often, consider installing the addon.
The list of technologies is pretty much the same as listed above but instead of opening in a separate tab, it will display a handy pop-up:
Technology Information
For any software or technology found on the site, you can click through its detailed profile which may also be useful especially if you weren't aware of it before.
All technologies in the data base are sorted into a number of categories including:
- Analytics (Google Analytics, Quancast Tracking; Omniture, etc)
- Blogging (Wordpress, Movable Type, etc);
- eCommerce (Yahoo Store, IBM Websphere Commerce, etc);
- Media (Youtube, Vimeo, etc);
- Many more:
Moreover, for each separate technology you can see "Usage Statistics" graph which stands for the software "penetration over a historical time period on a large selection of website homepages queried by BuiltWith":
All in all, the tool seemed quite useful (in the first place) to broaden your outlook: to help you learn which technologies are being used and on which types of sites.
What are your thoughts?
Check out the SEO Tools guide at Search Engine Journal.
BuiltWith: Learn What the Site Is Built with
Twitter Highlights Top Tweets, Users on its Homepage
Twitter has started rolling out a new design of its homepage, the page that loads on your browser when you visit Twitter.com and you are not signed in to your Twitter account. Actually it's not so much of aesthetic redesign but more on what are displayed on the homepage. Previously, Twitter.com just gives you the large Twitter header containing Twitter logo, search box, the famous tagline that says "Share and Discover What's Happening Right Now, Anywhere in the World, and the top trending topics.
Now, the new Twitter.com while maintaining almost the same header, also now displays randomly selected Twitter users and the top tweets which dynamically change in real-time. The user profiles also has a cool feature which will display the profile summary as well as the user's latest tweet. The top trending topics are now displayed as a marquee-like scrolling link. If you hover on these topics, a tab will top-out briefly explaining while the topic is trending on Twitter.
By redesigning its homepage and emphasizing on those information, the Twitter Blog explains that this is to show that Twitter has now evolved from a mere status updating service to a full network of information participated in by real people and a place where real discussions emerge and happen.
Check out the SEO Tools guide at Search Engine Journal.
Twitter Highlights Top Tweets, Users on its Homepage
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jueves, 1 de abril de 2010
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