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"Search Engine Journal" - 2 new articles

  1. Google Buzz Comments Are Collapsible Now
  2. Google Adds the iPad as a Mobile Device Option in Adwords
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Google Buzz Comments Are Collapsible Now

Finally, Google has addressed one of the Buzz kills we mentioned a long time ago – making buzz posts with tons of comments collapsible. According to Google when there are enough comments on Buzz posts, these may be collapsed based on the following details:

  • 3 or more previous or new comments are collapsed into a group
  • latest previous comment  (from before the last visit) was left expanded for more context
  • last two new comments (since last visit) are expanded to give a taste of ongoing conversation that you might find interesting
  • previous and new comments are collapsed together into a single line to save space
  • names of some of the people whose comments are collapsed are displayed to give you a chance to dive into the conversation if you it interesting

All in all, these changes limit the space a post takes up in the Google Buzz tab and prevent popular posts which you might find not interesting at all from dominating your Buzz stream. Of course, the ultimate effect would be making Google Buzz a little less noisy.

Check out the SEO Tools guide at Search Engine Journal.

Google Buzz Comments Are Collapsible Now




Google Adds the iPad as a Mobile Device Option in Adwords

Google has just announced that the iPad is now part of the mobile device options in AdWords.  This means that AdWords advertiser can easily extend the reach of their current ad campaigns to the iPad.

If you want your ad campaigns to appear on the iPad and other tablets as well, you simply have to select "all mobile devices" in your campaign settings. This can be found under the "Networks and devices" section.  Alternatively, you can also use the "All available devices" default setting.

Actually this feature is not specific to the iPad.  Google has been running AdWords specific to mobile devices such as the iPhone and Android devices. And since the iPad could be categorized with those mobile devices,  AdWords can very well run on the iPad as well.

But this feature is only in preparation for the soon to be released option that will let you target ad campaign specifically for iPad users.  You'd know that it is already enable once it becomes one of the option under the "target only selected mobile devices."

Check out the SEO Tools guide at Search Engine Journal.

Google Adds the iPad as a Mobile Device Option in Adwords



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