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"Search Engine Journal" - 10 new articles
- Google Bookmarks Rolls Out Social List Feature
- Twitter Continues Battle Against Spam
- Google Voice for Android Gets Faster Notifications
- Google Releases AdWords Search Funnels
- Weekly Search & Social News: 03/23/2010
- Yahoo Search Arrives on the Apps Store
- How Nestle Could Have Fixed Their Problems Online For $7.49
- When SEO Is Not Really SEO
- Explore Your Backlinks with SEJ Tools
- 10 Ways All Employees Can Contribute to Link Building
- Search Search Engine Journal
Google Bookmarks Rolls Out Social List Feature
Although Google has already stopped supporting its Notebooks service, those who did not delete their accounts can still use the service and its features. One of Google Notebooks' feature is the creation of lists of interesting content you found on the web. This feature is now ported into Google's other online service – Google Bookmarks.
Items you add in your Google Bookmarks account are previously for private viewing only. But now, you can create a list containing some of your Bookmarks' items and share it with your friends and contacts.
According to Google:
"We're working hard to improve Bookmarks and make saving and sharing stuff on the web easier than ever. That's why we've created lists. Like labels, lists let you organize your stuff into categories. But they can do so much more!
And to create your Bookmarks list, simply follow these steps:
- Select the checkbox next to the item(s) you want to add to a list.
- At the top of the page, under Bookmarks, click Copy to list.
- To add the item(s) to an existing list, click the list name. To add the item(s) to a new list, click Create a new list and follow the instructions.
In addition, the Google System Blog notes that you can easily convert previously created Bookmarks labels to a list. Likewise, those whom you invite to view your list can also add new webpages to it. In short, the list feature has just transformed the Google Bookmarks service into an online collaborative tool.
Check out the SEO Tools guide at Search Engine Journal.
Google Bookmarks Rolls Out Social List Feature
Twitter Continues Battle Against Spam
In Twitter's never ending quest to fend off annoying spams on the Twitter timeline, it's good to know that they are succeeding in a way. While those spams may not cease to exist, reducing their occurences is more than enough to make our Twitter's experience a pleasant one.
So, the Twitter blog is proud to report on what was already achieved with Twitter's battle against spam. As you can see from the graph below, the percentage of spam flowing through the Twitter stream have decreased steadily from August 2009 to February 2010. This is after achieving its highest percentage in August 2009.
The battle is not yet over. And so the Twitter folks are calling us all to help them fight off these annoying spams from hitting the Twittersphere. If you found a malicious profile page, you can report them by clicking on the "report spam" link and for sure Twitter will block those accounts if found to be propagating spams. Alternatively you can tweet the info @spam. And finally you may want to read more about how you can report spam on Twitter.
Check out the SEO Tools guide at Search Engine Journal.
Twitter Continues Battle Against Spam
Google Voice for Android Gets Faster Notifications
Unfortunately, I have no way of testing this new feature of the Google Voice app for Android since Google Voice is available only in the U.S. But if you have an Android Phone and you haven't used Google Voice yet, you might want to give it a shot. If you are using it already, expect an automatic update to happen soon.
The new feature has something to do with the sending of notifications for new messages which previously takes around 15 minutes to be sent to a user's phone. Now, those notifications will be sent and received by users within seconds after the messages are received in Google Voice Inbox. Thanks to the new feature called – Inbox synchronization.
In addition, the Google Voice app for Android also makes it faster to interact with phone contacts from within the Google Voice app. You simply click on any contact's photo and you can quickly respond to voicemail either through email or IM.
If you have updated to the new Google Voice app for Android, you can set up Inbox synchronization from the Google Voice settings. Select "Refresh and notification," and then select "Inbox synchronization." Then you will start receiving faster notifications. The new feature also disables the SMS forwarding to avoid duplication of notifications.
Check out the SEO Tools guide at Search Engine Journal.
Google Voice for Android Gets Faster Notifications
Google Releases AdWords Search Funnels
Google is currently testing a new Google AdWords feature called Search Funnels. These are set of reports that describe the ad click and impression behavior on Google.com that results to conversion for ad campaigns. What makes Search Funnel different from the current conversion system in AdWords is that it gives you an insight of how customers interact with your ads before they complete the shopping process that translates to ad conversions for your campaigns.
Taking into account that customers may have conducted multiple searches before conversion, Search Funnels is composed of several reports – Top Conversions Report, Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length.
Stating it into the perspective of search ad campaign managers, Search Funnels give you a complete picture of the value of your keywords, ad groups and campaigns.
Search Funnels also helps you understand keywords that were both seen by converters and those that were not. It also provides you with the "Path Length" or the average number of clicks and impressions made prior to ad conversion. This is useful for understanding and targeting your repeat visitors. You can also learn about "Time Lag" or the time it took a customer to convert after seeing or clicking on your ads. This is useful for determining lead time for your seasonal ad campaigns and help you understand customer behavior. Now it's up to you to create strategies that would cater to those behaviors.
Search Funnels will be rolled out in the next few weeks. It will appear under the "Conversions" section of your AdWords account's "Reporting" tab.
Here are some restrictions and limitations of this new feature as enumerated by the Inside AdWords Blog.
Keep in mind that Search Funnels are only available in your AdWords account (not in Google Analytics), and will only show data for keywords that show up in at least one conversion path. Search Funnel data is currently limited to search ads showing on Google.com, for ad impressions and clicks within 30 days of the conversion.
Check out the SEO Tools guide at Search Engine Journal.
Google Releases AdWords Search Funnels
Weekly Search & Social News: 03/23/2010
Welcome to another edition of '7 Days of Search and Social' – all in all it was a moderately busy week in the search world. The biggest buzz came from (She-Ra) Rhea kicking (trademark) ass and spending dosh. There are a few interesting videos this week, for those that enjoy consuming that way. And is it just me? Or has the Google promotional machine slowed down in the first quarter of 2k10? Been awful quiet over there… almost, too quiet.
I hope things are well with you… let's get into this week's goodies;
Lead Story
Snippets re-claim long lost value
Once upon a time SEOs used to care about the meta-description as it was not only the face of your SERP listing, but there were those that considered it to have some ranking value as well. That changed a few years ago and these days it is more a function of CTR as it is anything. Actually, Google will often replace the meta-D with other text from the page of their choosing.
What's changed? Well, we've seen links added (anchor or breadcrumb), RDF making waves and even the rise of the rich snippet. Of interest was a post on SEL last week which I thought worth highlighting;
As long time readers know, I've been on about RDFa and related technologies over the last while. If we take all of these changes in totality, it seems there is once more reason to be paying a little more attention than in recent years. If you aren't, it may be time to re-assess it. Here's some more reading to keep U edu-tained.
- New Algo Changes at Google (Orion)
- Google Implements 'Orion' Technology,
- On-Page Navigation (Named Anchors) Added to Google
- Introducing Rich Snippets
My point in all this being is that we are constantly watching search evolve. One needs to be evolving constantly and this is yet another fine example (give it to those 'SEO is dead' peeps). If you haven't been noticing the evolution of snippets, methinks it is time to give it a look. Know your SERPs!
M'kay? Let's get on with the show!
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Talk of the town
SEO Trademark Registration Terminated – oh and in case you were living under the proverbial rock, Rhea made public her journey into near madness (and bankruptcy). Now, if you've read it but not thrown a donation into the kitty, please do so now. A worthy cause if ever there was one.
A New SEO Perspective – I really did enjoy this as the interview was a different perspective on SEO, that wasn't negative. It is interesting to see a journalist's more content-centric view of SEO. Cheers for that!
Working with multi-regional websites – Google's Webmaster Central had a post that, oh yes, discusses some SEO tips. This time the advice was related to sites that cover more than one region/language. Nothing earth shattering, but good to see it straight from the horses mouth.
Matt Cutts Interviewed by Eric Enge – speaking of getting it from the horses mouth, there was a pretty good interview with Matt whch had a few goodies, and confirmation of a lot of things we knew/believed.
How You Know When Your Client Isn't Really Interested In SEO - was a fun little rant over on the SEOBS blog lamenting some of the more common WTF moments we can have with clients in this thing of ours.
5 Reasons To Make Sure You're Deep Linking – while I hope that we all know the value of (and purpose for) deep links, it can't hurt to have a good refresher course now and again. A good read and even an old horse like me can use posts like this :0)
Facebook Passes Google (Again) As Most-Visited US Site: Hitwise – while it doesn't include Google's other properties, (like Gmail, YouTube etc…) it is worth noting. For my part, I have noticed a distinct shift from Twitter to FB in social priorities with many of the geeks I know.
100 Episodes of SEM Synergy! – what can we say? Woo hoo… Yee haa… Woop Woop! Ok, maybe I am going a bit over the top, but given all the other activities Virginia and the BC gang are up to, tis an amazing feat. I run a weekly chat session and struggle to find topics after 25+ weeks… Kudos to keeping the great content coming folks.
Taking stock of the SEO mindset – and yes, I actually managed to write something for my own blog last week. I had been watching the results of a bunch of the polls we had over the last while and thought there was some interesting patterns emerging… Enjoy.
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Search Patents
Yahoo
/end SOSG session
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'7 Days of Search and Social' is a joint effort from Search Engine Journal and the SEO Training Dojo to bring you the latest in SEO and Social Search news. Each week (on Tuesdays) we'll be posting the highlights of the most recent (SEO Geeks) newsletter here on Search Engine Journal.
Be sure to grab the SEJ feed for the latest or sign up to the SEO Dojo newsletter to get it straight to your inbox.
Check out the SEO Tools guide at Search Engine Journal.
Weekly Search & Social News: 03/23/2010
Yahoo Search Arrives on the Apps Store
Why Yahoo took this long to release a native iPhone app for its search engine is a mystery. Yet, it's a significant day for the iPhone since the release of Yahoo Search app for the iPhone finally completes the triumvirate of the major search engines for the iPhone. Google has long been in the Apps Store while Microsoft's Bing recently got an update.
And while both Google and Bing tried to include as much nifty features as they want in their respective iPhone apps, Yahoo decided to go the simpler route – a simple and yet pleasant interface that loads search results as fast as you can think it can.
The Yahoo Search app for iPhone also remembers your visited links and displays a short description of the sites you are loading. The app also display news flash in real-time place at the top of your iPhone's screen.
The only thing that could probably turn you off is the fact that the application is ad-sponsored. And given the small screen real estate of the iPhone, those ads can get pretty annoying. The app's poor voice search feature is livable as well as the lack of direct access to maps and some other features.
Still, the Yahoo Search iPhone app is a pretty good one and is packed with some great features such as the following:
- Local Maps: Get maps tied to your location; place a phone call or get directions with one tap
- Search Assist: Offers instant, local suggestions as you type
- Best of Yahoo!: Get results from Yahoo! Sports, News, Finance, Movies, and more— designed just for the iPhone.
- Voice search: Don't type—just talk, making search easier and faster
- Local Businesses Photos: View photos, ratings, phone numbers, and more from Yahoo! Local, Yelp!, and Citysearch
- Personalized information: Tailored results that get even better the more you search
- Fast queries: Get site summaries at a glance with Quick Load
- "My Log": Offers quick access to recent searches and local business results
- Shake to clear: Start a new query with a shake of your iPhone
Here's the iTunes Link for Yahoo Search app.
Check out the SEO Tools guide at Search Engine Journal.
Yahoo Search Arrives on the Apps Store
How Nestle Could Have Fixed Their Problems Online For $7.49
Dear Nestlé,
I'm living in London for a little while and Kit Kat bars here taste way better than they do back in New York. I've actually had friends ask me to bring them back for them. I'm really bummed though because after 25 years of eating Kit Kat bars, I'm not going to buy them anymore.
On Friday, you gave the world a shining example of how brands shouldn't behave online. It's a tough break that you were very publicly called-out by Greenpeace for being a contributor to rainforest deforestation. However, your Draconian response of bullying YouTube into taking down the "Have A Break?" campaign video and insulting your fans and detractors on Facebook has lead to an unmanageable PR nightmare that was totally avoidable.
All you had to do was say, "We're sorry. We've heard and share your concerns and are working with Greenpeace to find ways to fix this problem as soon as possible. Please visit nestlecares.com or twitter.com/nestlecares to follow our journey towards sustainability."
Nestlecares.com would have cost you $7.49 on Godaddy and a Twitter profile is free. I found you a promo code (cjc749fat) to get the discount on the domain, which usually costs $9.99. It only takes 30 minutes to set up a Tumblr blog and Twitter profile and there's no hosting costs.
In 15 minutes a day, you could maintain both sites by posting updates on your commitment to sustainability, ie ditching your palm oil vendor or your efforts in Tanzania to increase coffee yield for farmers while maintaining sustainability standards. On days when you didn't do anything, you could post interesting content related to sustainability that you find while researching how to make your company better.
Admitting fault is endearing and makes a corporation like you guys seem a bit more human. When Anssi Vanjoki, #2 at Nokia, publicly apologized for prematurely releasing the N97, which had some pretty substantial bugs, and announced a commitment to fixing the problems as quickly as possible, he bought the company a lot of good will with jilted consumers. Instead of owning up to your mistakes, you insulted your Facebook fans and tried to navigate your way out with corporate doublespeak.
By the time you posted a press release about your commitment to become fully sustainable by 2015, it was way too little, way too late.
A big part of being social online is actually being social. If you were at a party and someone took 30 minutes to respond to a question and then insulted your grammar and walked away, you probably wouldn't want to talk to them again. If you had simply said "We messed up" the moment Greenpeace posted their campaign it might not have gone viral, and your customers would be focusing on your commitment to sustainability instead of dead orangutans… which are not cool with the urban influencer and early adopter markets these days.
2015 feels very far away and kinda seems like lip service. However, daily updates on your quest to sustainability would make your efforts seem a bit more real. You had a really great opportunity to rebrand your company one day at a time by creating really great content about sustainability.
I don't know if you totally missed the boat, but it kinda seems like you did. I'm only one guy, but I used to love eating Kit Kat bars and was going to bring back like £20 of English ones for my friends in New York, but now they'll have to wait until 2015. Sorry, guys.
Sincerely,
Josh
Check out the SEO Tools guide at Search Engine Journal.
How Nestle Could Have Fixed Their Problems Online For $7.49
When SEO Is Not Really SEO
Okay so this article isn't an SEO tutorial. It's not a rant against the fine people at Google Labs. It's not even a rant so much as a question I pose to you, Search Engine Journal's readers.
Okay – maybe I'll rant just a little. because that's part of my voice. Oh fine. Enough of you know me by now that this is really going to be a full blown rant. And a question. What can I say? The topic for this article didn't just pop into my head one day. It's been boiling and roiling and fuming and fermenting for a long time.
So what topic could possibly get me so completely ripped apart that I'd want to scream at the top of my lungs?
How about….
Wait for it….
Pretend SEO
If you think you know what I'm talking about, read on. You may be surprised.
Pretend SEO, to me, can mean many things. But in this instance, what I'm talking about is situations where you're called upon to perform your magic on a site. And that site happens to clearly need hours upon hours of optimization work. Because it's in a highly competitive field. Where the top players have been entrenched since forever. Or they have hundreds or thousands of pages.
And the site you're charged with has maybe 30 words of real content total. Spread across five pages. And two back-links. From the site owner's sister's quilting site, and her cousin's eBay page – you know the one – where there hasn't been any products available since he sold that old moldy couch for $8.
So you take one look at the site and you know it's going to take a lot of work.
Except you're told "You've got three hours. Do what you can."
Or you're dealing with a complex site – that's got thirty seven categories of services the company offers. Saturating 65,000 pages. And 987,355 inbound links. Yet, for some reason, with all that depth, the site's no higher than the 10th page of the SERPs.
And you know in THIS case, it's going to take a full blown audit to figure out this mess.
Except you're told "Just come up with a quick one-page plan that outlines what you'll do to optimize the site over the next six months. And oh – you've got ten hours a month allotted."
No More Hair Left To Rip Out
Some of you may not have ever been in this situation. That's okay. I'm happy for you. Really. But not really. Because I'm jealous. That you don't know the heartache. Yet.
But you just wait. If you stick around this industry long enough, and diversify your income stream throughout your illustrious SEO career, you WILL Know this evil of which I speak. Trust me. You will.
For those of you who know what I'm talking about, because you too, have been in either of these painful situations, I ask you – at what point do you say "This is not SEO. I can't consciously expend the time you've allotted and claim that it's significant enough to truly be called optimization."
The "It's Better Than No SEO" Argument.
Countless times I've heard that same account manager / employer / client spit out those immortal words. The concept being that surely, with all my years of experience, and all the miracles of SEO I've pulled off in the past, that even with a few minutes being all that's allocated, I can get some stupid small number of phrases into the site in a way that those phrases will show up on the first page of Google, or Yahoo or Bing. And thus, "It's better than no SEO at all".
But is it?
How much optimization needs to be performed to truly qualify as genuine optimization? And at what point, if you fall short of that threshold, do you call it a sham? An illusion? A scam? A delusion?
I've had to ask myself these questions countless times, since I provide consulting services to agencies. And they're forever compromising. Sometimes it's because the clients they take on have very serious budgetary constraints. And I can understand that. I don't LIKE it. Yet I understand it. Because it's the nature of business.
Yet there's just some situations where I say it's too much insanity. And I even occasionally refuse to work on a site because of that. Like just this past week. I refused to work on a site, let alone have my name be associated with it. That's how delusional I felt the scenario was.
What About You?
When do you draw the line? Do you even have the LUXURY of drawing that line? When do you cave in and go along for the pretend optimization pony ride?
Check out the SEO Tools guide at Search Engine Journal.
When SEO Is Not Really SEO
Explore Your Backlinks with SEJ Tools
One of the newest features inside the SEJ tools is its backlink explorer.
Backlink Explorer allows you to enter any domain or URL to get an advanced look at its backlinks.
The tool is built in collaboration with Majestic SEO and provides a few awesome features for link builders.
Just provide your domain and URL and the backlinks will be generated in the form of a table containing:
- The full URL of a linking page;
- The linking page ACRank (A-Citation-Rank: a very simple measure of how important a particular page is by assigning an integer value from 0 (lowest) to 15 (highest) depending on number of unique external domains linking to the page);
- The link anchor text;
- Nofollow attribute presence (yes/no);
- Image link (yes/no).
Besides, you can add any of the links to the link manager or hide any of them.
You can also filter the links by the ACRank value:
But the best thing is that you can export the WHOLE list to a CSV file and then enjoy all sorting and filtering options of Excel:
- Sort links by any of the column value;
- Find links from one domain and mark them with color (use different colors for different domain) to see the REAL link distribution; etc; etc:
I am thrilled to hear your thoughts!
Check out the SEO Tools guide at Search Engine Journal.
Explore Your Backlinks with SEJ Tools
10 Ways All Employees Can Contribute to Link Building
It's not a hidden secret that link building is an essential part of SEO, but how you go about building links can make a huge difference in your organic visibility. Having your company buy into the fact that actively building links to your site can help your bottom line can help make your efforts a lot easier. Instead of having an in-house SEO or marketing department focused on link building, why not leverage the power of the entire company and have everyone contribute.
Roles and Responsibilities
Depending on each department within your company and each employees roles and responsibilities, everyone will play a different part in your link building. Let's break down different departments within an organization and see how each can help with the execution.
Management/Executives
Your upper management will most likely not have the time to do the grunt work or heavy lifting of your link building. However they can provide direction and guidance into industry websites, key influencers, and overall messaging that will help with the messaging and places to acquire links from. Your executive team usually will have a key role in business development, so use their name and position in the industry for helping to finding opportunities and building links. We will discuss how in a bit.
Subject Matter Experts
If you add up all of the knowledge across your entire organization, that can be extremely powerful…you just need to know how to maximize it. Product Managers, Department Heads, and Specialists all have expert knowledge in their specific field of expertise. The idea is to get their knowledge and thoughts out on the web.
Administrative
Admins usually are in charge of a lot of the day-to-day tasks and heavy lifting. Depending on the structure of your company, admins or interns can be a perfect fit for helping to promote content on the web and building the actual links.
Types of Link Building Content
1. Presentation Decks
If an employee creates a presentation deck or slideshow, spread that content across the web. If it was presented at a conference, see if they will add it to the appropriate section of the conference website. Submit it to sites like Scribd and Docstoc, post it on your blog, social bookmark it, share it on your twitter and facebook profiles. It may be that an executive or subject matter expert created this content, however someone like an admin could market it. The person that created the presentation should be aware that the content could be great link bait and to pass it off to someone that has more time to market and promote it.
2. Event/Seminar/Conference Participation
When employees participate in different industry events, usually there will be a website or page that gives more information about the event. Ensure that the website has all of the correct information about your company and the employee contributing. See if you can control the anchor text of the link pointing back to your site. Promote the fact that an employee from your company is speaking or participating at the event. Use different event websites, tweet it, tell other friends in the industry, etc.. to help spread the word.
3. Personal Profiles/Blogs
Now days, I'm sure many employees have their own personal website or blog. Encourage them to add a brief snippet about the company and a link back to the site. Also try and get all employees to create accounts on places like Linkedin, Facebook, Twitter and link to the company site.
4. Leverage Employee Networks
Everybody knows someone. Try to tap into your employees networks to see if there are opportunities to acquire links. Maybe someone is a member of the local chamber, is part of an organization, runs a directory, etc… See if there are ways you can get free marketing and inbound links.
5. Website Opportunities
It may seem almost too simple, but employees are visiting lots of websites whether they are at work or at home. If you consistently reinforce people to look for opportunities to gain a link, market the website, promote the company…by all means make sure they tell someone within the company about it.
6. Expert Article
Pull together company experts and create an authoritative article, whitepaper, or piece of content that can be a great form of linkbait.
7. Guest Blogging
Reach out to industry bloggers and see if they accept guest posts. If you setup a internal blogging schedule, try to work posts for guest blogs into the mix. The best results I have noticed is if the marketing department or admins spend the time reaching out to the these bloggers who accept posts, while subject matter experts focus strictly on writing posts. This helps to break up responsibilities and makes it easier to create more great content.
8. Blog/Forum Participation
Some employees already do this, but encourage employees to read industry blogs and forums. Not only encourage them to read these sites, but to participate. Ask them to leave insightful comments or answer a question someone may have about the industry. If people are going to take the time to stay up-to-date with their industry, you may as well maximize that time by asking them to contribute and act as an industry leader.
9. Re-purpose Old Content
If you company has been around for a while, you probably have tons of content just sitting around (in both electronic and hard copy formats). See what you can dig up and try to repurpose it. Gather all of your hard copy articles and content and put them into electronic format. Work that content into your blog and content submission sites.
10. Social Media
Encourage all employees to engage on social media sites like Facebook, Twitter, and Linkedin. If you launch a new blog post, have all employees share that content with their network of friends. Socially bookmark the content in hopes it goes viral on places like Digg, StumbleUpon, Reddit, and Delicious.
Constantly connect with people in your industry. If employees attend networking events, encourage them to start following the people they met on Twitter, Facebook and Linkedin. Create a Social Media Monitoring plan and respond to people talking about your company, products, and industry.
I think that everyone needs to be a marketer to some degree. It does not necessarily mean that is going to be your full-time job, but it does mean that you need to keep in the back of your mind, how you can help market and promote the company.
Check out the SEO Tools guide at Search Engine Journal.
10 Ways All Employees Can Contribute to Link Building
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miércoles, 24 de marzo de 2010
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