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"Search Engine Journal" - 4 new articles
- Your Story Contest – Win a Free Pass to the S&S Spring Summit
- Twitter Thinks I Am You
- Different Search Results for the Same Term On Google
- See Google Synonyms While You Search (FireFox)
- More Recent Articles
- Search Search Engine Journal
Your Story Contest – Win a Free Pass to the S&S Spring Summit
If you're still trying to get a ticket to the 2010 Search & Social Spring Summit, you must act fast! We've had contests going on all this week to give you a chance for a free pass: VIP package, Twitter and Youtube. Here's another contest for you to enter!
We want to know how you got into Internet Marketing. Was it through a friend? Was it a news article that captured your attention? How about a random opportunity? Make it as interesting as possible. It can be either long or short.
You can check out Dave Snyder's story here.
Here's my story:
In 2004, I opened up a Myspace and Facebook account. I pushed FB to the side when it stopped being a "private reunion club" for college students and I went full swing with MS. I was a Myspace nut — pimpin' out my profile and trying to get 50,000+ comments. I wanted to beat Tila Tequila. I failed. Well, a few years later, MS became loaded with spammers and I went back to FB.
I played around with FB for a while. I was constantly writing on people's walls, posting up pictures and giving out "presents." It started to suck when I found out people were not adding me to their top friends list nor did I see myself in some of their photos. My jealousy took the best of me. It was so childish, I know.
So during my last semester at the University of South Florida, Tampa, I ended ties with FB. I didn't want it to consume my time anymore nor did I want to feel the abandonment. I was saying goodbye to all social media.
I graduated with a Bachelor of Arts in Gerontology in the Summer of '07 and ended up landing a finance job in Corporate America with Wells Fargo Financial. How boring!!! I needed something to keep me alive so I tried singing in a MoTown/Classic Rock band. It never took off so I quit. At the same time I took up a fun part-time job with Creative Loafing, Tampa, a local alternative newspaper. I worked in their marketing department on the Street Team. It was a blast! Check out my coverage on Superbowl XLIII.
Since the economy wasn't doing so well (and it still isn't!), things didn't work out with Wells Fargo. With my successful failure at Monster and YahooHotJobs to find a potential employer, I tried my luck with Craigslist. Lo and behold…Search & Social!
I had a meeting with Loren at a nearby Starbucks. I was told that this was just an intern job doing PR. Even though I had debt racking up from not having a full-time job, I wanted to get into PR so I said yes to it. So guess what, I showed my face to FB again. And then I started a marriage with Twitter. I even started a blog for the Tampa girls at Search & Social called SEOtini.
Dave and Loren have taught me a lot about SEO, linkbuilding, social media and online marketing. I was so against it, but social media is a big part of my life now.
That's my story. Now go make yours! Leave your internet marketing autobiography in the comments section after this post. Comments may not always be posted immediately due to moderation and our spam filters BUT we will approve them once we see them pending. All stories need to be submitted by April 8, 2010.
The winner of this contest will receive an all-access pass for the eight speaker sessions, networking with experts and businesses from across the country, casino night and calypso night, and breakfast, lunch and dinner on both days of the conference.
Check out the SEO Tools guide at Search Engine Journal.
Your Story Contest – Win a Free Pass to the S&S Spring Summit
Twitter Thinks I Am You
Not so long ago twitter added nofollow to when you mention someone using @
However they also added a small popup which provides extra information. This popup is only shown when you are logged in.
Quite useful to easily see their bio and activity. That way you can decide much faster if you want to follow someone.
But to show how much twitter thinks things through when implementing something new. Here is a weird anomaly.
When you use the retweet button the retweet gets added to your timeline and is added to your profile page.
Under the retweet is says: "Retweeted by you (and # other(s))". The word 'you' is a link to your own personal twitter profile. http://twitter.com/BajaCa in my case.
But when you perform a mouse-over and the popup shows the bio and activity of the user 'you'. Alongside is a followed link to his profile.
Seems twitter thinks I am you ;-)
Of course Matt Cutts posted an video last Monday where he explains whether the pagerank of twitter profiles matter.
Since twitter nofollows all internal links, profiles should only get high pageranks through external links.
However http://twitter.com/you has a pagerank of 5.
When we look at the link profile for that page we see this is mostly thanks to the internal links from twitter profiles.
Now you might say Google only sees internal nofollowed links to that profile since the popups aren't shown to Google (Googlebot isn't logged in). But many of the links in Googles cache aren't nofollowed yet as you can see at some of the cached profiles. Google hasn't re-indexed every profile yet.
We can see this when we do this search.
Note: the link operator doesn't provide any accurate results on Google, but usually it shows a small number from the total number of results.
We can expect a drop in pagerank for his profile-page with the next pagerank update. We can expect a drop on everyone's twitter page!
Where does all the pagerank go? All to the homepage as those links are followed. Useful? Nope, the homepage isn't going to rank for many keywords anyway.
@Twitter, get smarter! I am not you and internal nofollow doesn't make any sense!
This is a guest post by Bartjan Cazander an SEO consultant who specializes in SEO targeted for the Netherlands. He blogs about Dutch SEO at BajaCa.nl.
Check out the SEO Tools guide at Search Engine Journal.
Twitter Thinks I Am You
Different Search Results for the Same Term On Google
When I got home on Friday I started to put the mac away for the night and just relax, but for some reason I decided to check some email and see what was happening on Twitter. Boy, was I glad I did that. On Twitter, Brad Gosse (his last name rhymes with boss) had a tweet that really caught my attention, "Google Algorithm Updates http://su.pr/ADk8o7". The link took me to his website where a video was posted:
Needless to say I went right out and picked up a copy. The article alone is worth the price of the magazine (about $5 US). One of Wired magazine's senior writers interviewed a few members of Google's team and a member of Bing was also interviewed. This is a really great piece, I recommend reading it. One of the points mentioned in the article that Brad brought up is the varying results for the same term when searching on Google. Since I'm not giving away anything Brad hasn't already from the article, I feel okay expounding on my opinion about one revelation of the many revealed in Wired.
Google revealed they are placing users in two different algorithms when performing searches. One is the normal or "control" algorithm and the other is the "test". If a user gets different results than normal the chances are he/she just got to experience the test algorithm. I was sharing this news with a client who asked me days earlier why he got different results in Google from time to time. So I called him back and explained what he might be experiencing. He responded, "What? You mean they are intentionally skewing the results? That's not fun." And I have to admit for a split second I agreed with him.
Then I realized as an SEO what Google was potentially offering me, a behind the scenes look at what the engineers are testing. Now I realize this is just a test algorithm which means there is no guarantee that the changes will be made. Not to mention this same articles tells us that Google is planning 550 changes this year. But the fact remain, we are being given a chance to see what is being tested. So how can you use this to your advantage? The next time you notice Google providing some different search results ask yourself these questions:
- How are these results different from the usual?
- Are these results better than what I normally find? If so how?
- Would these new alerts benefit my clients? What challenges would they present?
I realize that this may seem trivial, attempting to look at what Google is testing in order to predict what may come. Ultimately no one knows what Google will do but Google. But come on, you can't tell me a chance to see what is being tested isn't intriguing. Part of SEO is staying on top of trends and changes. Google is offering us a chance to look at what is being considered. I think this is incredible. What do you think?
Joshua Titsworth is a Digital Marketing Specialist at Chemidex. Josh maintains the SEO and SMM in addition to assisting with the PPC and Google Analytics reporting. While off the clock he volunteers as a SEO consult to his church in Olathe, KS, as well as to other non-profits in the area. When M.I.A. online he can be found roaming golf courses in search of his shanked golf balls. You can touch base with Josh on his twitter account @joshuatitsworth.
Check out the SEO Tools guide at Search Engine Journal.
Different Search Results for the Same Term On Google
See Google Synonyms While You Search (FireFox)
Most of us know (and use) Google's synonym operator [~term]
What it basically does is instructs Google to include more synonyms in the search results and use the bold font for them (Google uses synonyms for generating search results anyway but this operator makes it focus on the synonyms).
I mentioned the operator many times to emphasize how useful it might turn for keyword research – the operator comes particularly handy when used before some most generic terms.
Besides, you can exclude the base term fro the results and thus focus it on synonyms only; for example [~help -help] search will include: tips, FAQ, tutorial, etc:
There's the way to always see those synonyms while you search Google with Google Semantics FireFox addon. What it basically does is:
- Grabs your search term,
- Adds ~ before it and searches Google;
- Extracts the synonyms Google used in bold;
- Displays the list before your initial search results.
You thus instantly see the list of synonyms right before your search results and can browse further (click any of the synonyms and you'll be taken to new search results page).
Naturally, the tool works best for generic (one-word) search queries because apparently the tool only inserts operator before the first word in the search query phrase:
The tool can be easily turned on/off from the navigation menus:
More tools to research (Google) synonyms: Keyword Research : Research Synonyms of Any Terms
Check out the SEO Tools guide at Search Engine Journal.
See Google Synonyms While You Search (FireFox)
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sábado, 20 de marzo de 2010
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