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"Search Engine Journal" - 4 new articles
- Did Facebook Just Beat Google as The Most Visited Site?
- Fun Ways to Improve Facebook Ad CTRs
- 3 Ways to Subscribe to Any RSS Feed with Your IM
- Add Image Links to Your Arsenal
- More Recent Articles
- Search Search Engine Journal
Did Facebook Just Beat Google as The Most Visited Site?
Yes, the headline is not fooling you. According to the latest Hitwise data, Facebook made it pass through Google to become the most visited website in the U.S. Well, for the week ending March 13 at least.
Actually this is not the first time that Facebook achieved this feat. It recently achieved the no. 1 post on Christmas Eve, Christmas Day and New Year's Day last year. And this year, it was also the no. 1 most visited site on March 6 and 7. But of course it is understandable that Facebook will have more visitors during the Holiday seasons since it has become the favorite communication tool among users who want to stay in touch with long lost friends and relatives, family and acquiantances.
But to achieve this again last week is quite interesting. Facebook.com's market share of visits increased by 185% last weeks as compared to the same week last year. Compared that with Google's share of visit which increased only by 9%. Combining their share of visit accounts for 14% of all US Internet traffic last week.
Check out the SEO Tools guide at Search Engine Journal.
Did Facebook Just Beat Google as The Most Visited Site?
Fun Ways to Improve Facebook Ad CTRs
Driving traffic to your website or Fan page through Facebook advertising is becoming a popular trend these days. And for good reason too! Facebook is easily capable of sending you thousands of highly targeted visitors! But with all of the advertising Facebook users are subjected to, what can you do to make your ad stick out?
Traditionally, Facebook ad click-through rates (CTRs) are pretty horrible. From my research I've seen that an average performing ad will have about a 0.02% CTR. A few weeks ago when I had decided that I wanted to use Facebook ads to drive awareness to a contest I was running called RavenHunt, I found my ads falling into that average category (or worse!). I had setup these two ads:
The "Play RavenHunt and Win!" ad had a CTR of 0.017%, and the "Win a Free FlipHD Camera!" advertisement's CTR was higher at 0.022%. Not bad CTRs by Facebook standards, but I wanted something more. So I asked myself, "Self, if you were the target audience for these ads and were putzing around on Facebook – what would make you click on an ad?" What I wasn't considering was that my target audience (Internet Marketers) are used to these types of ads. In fact, they are the type of people who create ads just like these.
So that's when I decided to get silly. People love to laugh, and it was my theory that if you had a funny enough ad you'd be able to increase your CTRs. Additionally, I knew that I needed images that naturally drew a person's attention to them. I needed kittens and puppies.
And that's when I created these two ads that doubled my CTRs:
The "Puppies Are Awesome" ad had a CTR of 0.04% and the "This is a cat." ad was just shy of that at "0.039%". So by adding some fun to my Facebook ads, my CTRs increased. That got me thinking again – is there a way to combine the two approaches and still maintain a higher CTR?
And that's when I created the ad, "A Game for SEOs by SEOs":
This ad had a 0.06% CTR and didn't go overboard on the silliness. Instead, it spoke to it's target audience more appropriately, and still had a less than standard headline.
It just goes to show that with the right creativity and the right amount of effort, you can make significant differences to your Facebook ad campaigns. Now if only I can get that number up to 0.1%. Stay tuned.
Taylor Pratt is the Product Marketing Manager at Raven Internet Marketing Tools. With Raven you can conduct research and analysis, manage link building campaigns, track search engine trends, instantly produce ROI reports for SEO and SMM campaigns, and collaborate with team members with intuitive multi-user features.
Check out the SEO Tools guide at Search Engine Journal.
Fun Ways to Improve Facebook Ad CTRs
3 Ways to Subscribe to Any RSS Feed with Your IM
Did you know that you could subscribe to any RSS feed with your instant messenger client? There are actually quite a few ways this can turn useful:
(!) Be one of the first to learn about any breaking news;
(!) Be the first to Digg a post from the Digg-friendly site (and this can be tough, you may know that);
(!) Free up the clutter from your email subscriptions;
(!) Never forget to check the blogs which are important to you.Besides, you can create an aggregated feed combining the resources that matter most to you and subscribe to this feed with your IM.
Here are a few ways to do that:
The RSS to IM tool IM clients supported How to subscribe Notes RSS.im XMPP/Jabber and Google Talk Feed or blog URL The message includes the extract from the post/update (as well as links mentioned in it) iNezha MSN, Skype, Gtalk Domain You can set up the update frequency Notify.me Adium, Jabber, PidGin Feed URL Sends updates to IM clients and/or mobile phones (Screenshots and details can be found below)
1. RSS.im
RSS.im is a powerful and very easy to use tool. It supports the following commands:
- LIST to view the status of your subscription,
- STOP to stop all the notifications,
- STOP
to stop notifications from the specified domain, - START to activate all previously stopped notifications.
And here's how it notifies me of new mentions of the brand name I am tracking on Twitter:
2. Inezha
Inezha was already mentioned by me in my Gtalk bots overview. It uses its own URL shortener for links and supports the following syntax:
- en for English service;
to subscribe (the bot will find and retrieve the feed). You will be instantly given your new feed ID; - "-ID" to unsubscribe from any feed;
- list to see the list of all your feeds (and to see the ID of each one);
- Timer [Minute] (e.g." Timer 30″ for 30 minutes) to set the update interval.
3. Notify.me
Notify.me reads your chosen feeds and reports any updates via the chat window in your IM client.
The installation process includes the required registration with the service and then the IM client set-up:
After that you will be able to add the feed you want to track (or subscribe to the internal feeds within any topic).
Did I miss anything?
Check out the SEO Tools guide at Search Engine Journal.
3 Ways to Subscribe to Any RSS Feed with Your IM
Add Image Links to Your Arsenal
In the pursuit of new inbound links, people don't always seek out new image links. We've been so conditioned to go after good editorial links that image links may be the last things on our minds as we reach out and try to increase traffic (and, let's be honest, rankings) for our sites. However, there are several reasons why you should start paying more attention to image links.
They're part of a natural link profile. Chances are that if you've never pursued image links but you check your external backlinks, you'll find that you have more image links than you thought. Actually, I tried very hard to find websites that did not have any image links, and it was quite a chore. For more information on how to optimize your images for SEO, see Ann Smarty's article.
They're good for traffic because they're more noticeable. On certain web pages, I'd argue that an image link might be better than a text link, actually. Based on user eyetracking patterns, an image in the F-shaped reading pattern is going to have a much better shot at generating traffic than a text link at the end of the content.
They can pass link juice. It might not be as much as a text link passes (and it probably shouldn't, considering its origins and intended uses), but it's still something.
They give off a warm, fuzzy vibe. Try and find a few image links that are used to link to something that the site owner hates. It's tough to do. Almost everyone uses text links to funnel their negativity.
They can be optimized through keywords. Just as a hyperlink has anchor text, an image link has an alt (alternate text) attribute. If you used a screen reader, your browser did not load the image, or you were using a text-only browser, this would give the user a description of the image. Although it's a great way to get your keywords in, it's also ripe for abuse, unfortunately. While a long description may make more sense to a visually impaired user using a screen reader, if that tactic is overdone, it can definitely seem spammy.
They show up in image search results. Many site owners report that a great deal of their traffic comes from Google images, so it's nothing to scoff at, if you're the scoffing type.
They can be fantastic ways to build even more links. Images, especially really funny ones, have the potential to go viral. Remember the squirrel crasher that popped up all over the place? That wouldn't have been such a success if it had been a piece of text. Reading about a squirrel husting into a wedding photo is slightly funny, but seeing it is freaking hysterical! Even though not everyone who created and posted their own squirrelized photos linked to the original site through their own new images, tons of them linked to it through text and pimped it using social media.
Naturally there are downsides to image links, and images in general. They take more time to load than text does, which can annoy users enough to simply leave the site and never return. They may be confused for the more spammy ads that appear all over the web, causing users to ignore them or discount them. However, most people wouldn't intentionally seek out a "Click here" link either, but it's part of a typical organic link profile, just like image links are.
Julie Joyce owns the link development agency Link Fish Media, is one of SEO Chicks, and contributes to Search Engine Land and Search Marketing Gurus.
Check out the SEO Tools guide at Search Engine Journal.
Add Image Links to Your Arsenal
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martes, 16 de marzo de 2010
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