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"Search Engine Journal" - 8 new articles
- Google Launches AdWords Remarketing
- Watch NCAA March Madness Live Streaming Video Online
- Qualifying SEO clients; keeping Pareto at bay
- 10 Deadly Online Marketing Mistakes
- 2 Ways to Revive Contact with Your Old Online Friends and Partners
- Local Search Recipe: How to Track Local Analytics With Wordpress…And Make Pies
- Bing to Roll Out Three New Features this Spring
- How Much Traffic Does Bing Refer to Your Site?
- More Recent Articles
- Search Search Engine Journal
Google Launches AdWords Remarketing
Say you followed an online ad from a paid Google search listing. But while on the landing page of that site, you can't decide whether to finalize an ad conversion. So you decide to leave the page and continue browsing within Google's content network. Woudn't you be annoyed when another similar ad is displayed?
If you're an AdWords publisher running those ads, somehow you're hoping that as your ads follow a potential consumer, that user will change his mind and finally do something that will lead to ad conversion for your campaign.
That's what Google AdWords' Remarketing scheme is aiming to achieve. This new AdWords' feature lets you embed a code in your website that will trigger your AdWords ad to show related ads to a potential customer after leaving your site without doing conversion action, provided that the user visits an0ther Google site after leaving your site.
Confusing? Here's the exampled given by Inside AdWords:
Here's an example of how it works. Let's say you're a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.
Ad Remarketing is part of Google's Interest-based ad targeting program. To set up a remarketing campaign on your AdWords account. Simply click on the "Audiences" tab on your AdWords account.
More information about Ad Remarketing can be found here.
Check out the SEO Tools guide at Search Engine Journal.
Google Launches AdWords Remarketing
Watch NCAA March Madness Live Streaming Video Online
It's March Madness! Sweet Sixteen Baby! Maryland and Georgetown are out, but the Tourney is still on! Office workers around the US are looking at their watches, waiting to get off work and head to the local sports bar or someone's house to kick back, toss back a few cold ones, and see who makes it through the weekend to advance, and who gets sent home.
The East Coast may be getting out in time to catch tonight's games, but the West Coasters are going to have to find more inventive ways of catching today & tomorrow's NCAA March Madness games. If you failed to reserve your seat, can't get out of work on time, or are not in front of a TV, your best bet is to watch March Madness online. Here are some of the online sites where you can watch March Madness online.
The Official NCAA March Madness Online Site – offers free live streaming of the NCAA Championship Finals, that is if you don't mind the ads splattered all over the site.
ESPN TV – Live coverage of ongoing March Madness games. The site says you need to refresh you browser if the video won't load. I don't have that much luck yet though.
World Wide TV On PC – Subscription is need to watch live streaming of the NCAA March Madness games. Name and Email registration is required.
CBS Sports is also offering live streaming video of March Madness, and offering it on Facebook, Myspace and other social media widgets.
As for search, neither YouTube (Google), Bing or Yahoo Video have live streaming of the games, but you can catch all kins of highlights and action.
Check out the SEO Tools guide at Search Engine Journal.
Watch NCAA March Madness Live Streaming Video Online
Qualifying SEO clients; keeping Pareto at bay
For the longest time now I have wanted to write about this topic as it's one that has legs when I am talking to my fellow search warriors. Deciding on which clients one takes on is paramount to not only keeping your sanity, but the success of your company in general. I'd even go as far to say the process has a lot to do with the success of an SEO program.
But how does one get there? I have had great clients, not so great and bloody horrid ones over the years. How does it happen? Well, most of the time it is over before it begins. So today we're going to talk about the process of qualifying clients. I have some of my own thoughts, also parts of this from recent group sessions I've held… and even some Tweeple chime in at the end.
I hope you find some points of interest and feel free to add your own 2c in the comments
What to look at
While it can vary, we need to establish some of the parameters by which we can evaluate a client prospect. You can even cover some of these elements by creating a form for clients (RFP style). How you go about it, or how much weight you give to each point can be more personal, but here's a list to get things rolling.
Qualifying the project
The first thing we want to do is look at the project parameters such as;
- Budget
- Control
- Profitability
- Resources (client side)
- Benchmarks
These are fairly straight forward. Is there a realistic budget in place to compete in the space? Will you have enough control to be effective? Does the site have the potential for growth? Are the benchmarks realistic?
If you aren't scoring high on these ones, I doubt there is really a need to continue on with the process. The last thing you want is to be in a situation where success is all but impossible. You need to be realistic.
Qualifying the client/contact
If you've made it past the first part… then we would want to consider;
- Business model
- Knowledge of SEO
- Resistance to change?
- Relationship
Now we want to look at the people behind the contract. Do they have a sound business model? What is their level of knowledge towards SEO? How do you get along with them on a personal level?
We have to remember there are PEOPLE on the other side of that dotted line. In any relationship there are going to be situations where personal interactions come into play. In this section I can live without having high marks on aspects like understanding SEO, but would be more stringent on the relationship and their own business savvy.
Qualifying yourself
If you've made it past the first two, then you're almost home free;
- Familiarity with the market
- Experience in setting (small/medium/corp)
- Can you work within the budget?
This last part is all about your comfort zone. Do you know the market (query spaces)? Will you be able to adapt? Are you more comfortable working in a Corp setting? Or with SME? And of course, will you be happy with the financial terms?
We can have a great client, with a great site and wicked budget, but it can still fall apart if you're not (or staffers) in the comfort zone. Best laid plans and all that.
Putting it together
If you manage to get through all of those with a high degree of positive factors, then you are likely entering into a situation where you can succeed. Obviously we don't need to hit each and every one of the factors out of the park, but it should be substantial. All to often the success of the situation will be dictated right at the outset.
As an added bonus, you will also be more savvy as far as potential areas where the program might break down.
Pareto Principle for Clients
A simplified business version of the Pareto Principle;
"A business principle that holds that 80% of the impact of a problem will show up in 20% of its causes."
Or as I like to say, 80% of your grief will come from clients worth 20% of your revenues. Anyone that has been in business for any length of time will have seen this. Not only can these 'bad' clients be emotionally taxing, they are also a drain on the resources of your company.
It is important from time to time to assess the clients you have and weed out the problem ones. Yes, you can 'fire a client'. Ok, sure, you'd best have this covered in your contracts, but that's another story. What is important is understanding that this situation is often quite destructive.
And yes, this is why it is a good reason to pre-qualify clients. Then you will hopefully never end up in this situation….
Ok? If you have additions, just leave them in the comments.
Just for fun, before I go, some feedback from the fire-hose
Tweeple Speak;
Thanks for the input to;
@katemorris –
@joehall - @cyandle – @localseoguide – @craiglparker –
@tinywook – @GrosenFriis
Check out the SEO Tools guide at Search Engine Journal.
Qualifying SEO clients; keeping Pareto at bay
10 Deadly Online Marketing Mistakes
I love authoritative titles…
These are the most horrendous 10 online mistakes you can make. Ever. And they'll probably ruin your entire business.
I created a totally free video series about this- 10 videos, about 30 minutes of free info-tainment. That's right, information and entertainment.
And if you're an expert in PPC, SEO, and Social media, this isn't for you. This is an overview for people who either have only one expertise, or are new to online marketing. Still, you may find a gem or two in the series even if you are an expert.
The 10 Deadly Online Marketing Mistakes
- Ignoring The 5 Steps of Optimization
- Not Learning & Adapting
- Not Using Analytics
- Putting the Cart Before The Horse
- Going After The Wrong Keywords
- Using The Wrong Strategies
- Not Combining Tactics Strategically
- Thinking Great Content Is Enough
- Not Testing & Improving
- Not Leveraging Your Productivity
But for this blog post, I'm going to give you some more details, because I believe in giving value everywhere- I'm not just going to tease you here and waste your time. So here's the 30,000 foot view of a few of the tips:
Ignoring The 5 Steps of Optimization
Without a clear goal, you're going nowhere.
Not Learning & Adapting
Last year's best techniques aren't a competitive advantage this year.
Not Using Analytics
With a tool like Enquisite you can iteratively improve in a simple, manageable, efficient way.
Putting the Cart Before The Horse
Your potential is limited even if you just bought a domain name before doing keyword research.
Going After The Wrong Keywords
You need sweet-spot, relevant keywords.
Using The Wrong Strategies
PPC, Social Media, Email, and SEO should be prescribed based on the business's state, resources, and goals.
Not Combining Tactics Strategically
If you're not leverage PPC toward conversion optimization, or Social toward SEO, you're missing out.
Thinking Great Content Is Enough
There are two other keys to success.
Not Testing & Improving
There are lots of extra processes that increase ROI.
Not Leveraging Your Productivity
This helps all your work get 3-5 times the results.
But that doesn't nearly capture the value, results, and fun you'll get from the video series. Check it out here.
Check out the SEO Tools guide at Search Engine Journal.
10 Deadly Online Marketing Mistakes
2 Ways to Revive Contact with Your Old Online Friends and Partners
Doing business online we meet dozens of new people weekly (and some of us even daily). You start actively cooperate with some of them, and gradually lose touch with most of them.
By trying to revive those old relationships, you will see plenty of new opportunities, business offers and cooperation ideas (and maybe more work from old clients).
Here are the two ways to get in touch with your old email contacts:
1. Facebook Friend Finder
I have an old established account on Facebook with hundreds of friends – therefore it never occurred to me to make use of Facebook's "Friend Finder" tool.
However once I did: I did have to provide my email password but I trust Facebook for some reason. All the rest is done by Facebook, it runs through your email address book, finds emails registered at Facebook but not befriending you and sends them your friend request.
You will be surprised to see how many of your good old friends have not been among your Facebook friends:
2. Gmail Contacts Manager
Etacts is a cool web-based Gmail contacts analyzer. It also needs to login to your Gmail account, but they claim they are totally secure.
After logging in, give the tool some time to import and analyze your contact list.
You will then be able to see the list of your Gmail contacts and how much time has passed since you last emailed them. You can sort the list by "Days since contact" column to find people you may want to say Hi again.
The tools will retrieve your contacts and generate the following data:
- Name of each contact;
- Day since contact (you may want to sort the tanle by this one);
- date when you first connected;
- Number of email messages you had
Other features of the tool include:
- Find who your most important contacts are on Gmail;
- Set up reminders to contact any person;
- Send bulk semi-personalized email messages.
Note: there is also an Outlook plugin that can do something similar for your non-Gmail contacts: Xobni
Check out the SEO Tools guide at Search Engine Journal.
2 Ways to Revive Contact with Your Old Online Friends and Partners
Local Search Recipe: How to Track Local Analytics With Wordpress…And Make Pies
I am a big fan of food. I think about it everyday, and if things go well I even get to have some on a regular basis. So, in order to give my life some variety I like to prepare different dishes on occasion. To do so, I turn to online recipes. You can read reviews, look up anything imaginable, they are free, and the directions are usually easy to follow.
That is why when I was deciding how to cover using Wordpress to track Google Local analytics data, I figured a local search recipe would be the best way. Many small businesses are using Wordpress as a CMS for their website, and understanding the traffic that comes from the Local business center is uber important. So, sit back and let your mouth start to water and get ready to track local….
Approximate Bake Time
15 minutes (unless you are left handed, then add 3 minutes)
Ingredients
1 Computer (preferably an Mac as PC's don't last long under high cooking pressure)
1 URL with Wordpress installed
2 Plugins installed and activated (Pages Link To and Exclude Pages From Navigation)
1 All In One SEO Pack activated and installed (optional for seasoning)
½ Claimed Business Listing in Google Local Business Center
1 Google Analytics Tracking Code Implemented Into Your Wordpress Site.
Directions
1. Create a new page in Wordpress entitled "location + keyword" and exclude the page for your navigation.
Example of new page: "Burley Dentist"
This is going to be a re-directing landing page. I like to use a keyword rich page title because it doesn't hurt anything, and might even bring you a few extra brownie points. Make sure you uncheck the box to "include this page in user menus" as shown below. This box will show up on the right hand side of a page you are editing with the plugin activated.
Once you have done the following, click on the "publish button".
Example of what the url will look like with SEO pack set up for %postname% URL's…http://yourwebsite.com/burley-dentist (if you are using a different url structure then simply use whatever url you have for the newly created page. )
2. Create a Google Tracking URL.
Visit the Analytics URL Builder Tool and fill out the following information like the picture below. Once you have filled in the fields, click on the generate URL button (make sure you use your url and location).
What you have done is just create a tracking campaign for your local business center listing. Now, when people visit this URL, it will track them as a separate traffic point like "google organic" or "google ppc".
There is one little tweak that needs to be done in order to make sure you don't get duplicate content, and that is to change the "?" to a "#" sign in the created URL. By doing this you are stopping any duplicate issues that might pop up in analytics.
Example: http://yourwebsite.com/#utm_source=….
3. Copy and Paste the URL code into your "Pages link To" Wordpress panel.
When the "Pages link to" plugin is enabled, you should see a panel at the bottom of every post and page. Simply copy the tracking url into the box and then click on the "republish" Wordpress button.
Now, if you were to type in the url of the page you created like http://yourwebsite.com/burley-dentist you should be redirected to your homepage.
4. Edit your Google analytics tracking code by adding the following line.
Since we changed the created url to a "#" instead of a "?" we now have to add this line to the Google Analytics tracking code pageTracker._setAllowAnchor(true); when done correctly it will look like the following.
var pageTracker = _gat._getTracker("UA-XXXXXXXX-X"); pageTracker._initData();
pageTracker._setAllowAnchor(true); pageTracker._trackPageview();
5. Edit the URL in the Local Business Center to point at the page you created.
Log in to your listing for your company and click on edit, then find the website field and enter in the URL to the page you created like the following example and then click submit.
6. Let it settle for a couple of days and dig in
Now you are all set up for local search tracking. As you can see in the above break down, the 2nd listing is an example of what your local data will look like. In this case, we have a wonderful slice of some 7 pack green pie that you can feed to the business owner that tastes "ohhh so good".
There are all types of complimentary dishes that you can add within analytics for detailed reporting. If you are looking for some more information, then Martijn Beijk was one of the first to really lay out the blueprints for local analytics tracking on Mike Blumenthal's blog. Also, don't miss Mike Belasco at seOverflow talking about the "nitty gritty" in a 7 part series on local analytics.
I hope you enjoyed this edition of local search recipes. Tune in next time for learning how to bake and upload a KML Sanders Secrete Recipe in your FTP oven.
Check out the SEO Tools guide at Search Engine Journal.
Local Search Recipe: How to Track Local Analytics With Wordpress…And Make Pies
Bing to Roll Out Three New Features this Spring
At the ongoing SES event in New York, Bing is reporting about new features that are being prepared for launch this coming Spring. These three new features have something to do with new interface design, enhancement on real-time search data and visualization of localized information.
To push its vision in making Bing as a vital assistant for online decision-making, Microsoft will be rolling out a lighter, cleaner presentation of search results that will highlight key actions. More particularly the Quick Tabs feature will be relocated to the top of the page to provide one-click access to search results pages.
Next, as a follow up to its integration with Twitter, Bing will be testing new experiences for real-time results. Bing will not only provide links to the specific information but shared links from those information as well.
And of course, to answer the call of the times, Bing is also rolling out visualization feature of search results through Bing's Map Apps. And to make this feature even more exciting, Bing is experimenting on a real-time data feature that ties up with Foursquare. Bing will be utilizing data annotated by Foursquare members. This will be useful for finding out best places as experienced by Foursquare users.
Check out the SEO Tools guide at Search Engine Journal.
Bing to Roll Out Three New Features this Spring
How Much Traffic Does Bing Refer to Your Site?
I was going through our Analytics last night on SEJ and looking into our referrals from Bing, and thought I would share with our readers.
Over the last 30 days, Bing referrals account for 3.14% of the organic search traffic to Search Engine Journal. Looking at the top 3 referring search engines, Bing did top Yahoo for referrals to SEJ :
- Google 91.46%
- Bing 3.14%
- Yahoo 3.09%
That may seem like a rather large difference and your first reaction may be something like "Bing traffic is not so great" but looking at our top traffic referrers for the past 30 days, and Bing is topping a lot of major websites and networks.
- feedburner
- bing
- yahoo
- twitter.com
- facebook.com
- sphinn.com
- ask.com network
- stumbleupon.com
- aol
- douban.com
- mediapost.com
- readwriteweb.com
- reddit.com
- en.wikipedia.org
- delicious.com
- twitterfeed
- hootsuite.com
I do not think that this list is 100% correct however, since Google Analytics has such a difficult time consolidating all Twitter referrals into one metric. I think the Twitter driven traffic to SEJ does trump Bing & Yahoo. To track this better, we'll be adding a new widget from BLVDstatus this week to better measure Twitter and socially driven traffic to SEJ.
So, what's your Bing traffic look like? Feel free to share in the comments below.
Check out the SEO Tools guide at Search Engine Journal.
How Much Traffic Does Bing Refer to Your Site?
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viernes, 26 de marzo de 2010
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