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"Search Engine Journal" - 7 new articles
- Post Text and Photos via Google Buzz Widget for Android
- GoDaddy Joins Google China Boycott : Stops Selling .CN Domains
- Google to Send Warnings on Compromised Gmail Accounts
- WTF! Did Somebody Just Hack Google's Corporate Site?
- 3 Best Practices of Conversion Rate Optimization
- Don't Let Approval Overshadow Your Need For Blogging Goals
- How to Smartly Interlink Your Blog Content with SEO Smart Links
- More Recent Articles
- Search Search Engine Journal
Post Text and Photos via Google Buzz Widget for Android
Recently, Google updated its Google Buzz app for Android phones by adding a widget facility that lets you post text and photos with a single tap. Google Buzz widget allows you to tag your post with the location or place from which you are posting your buzz. Similar to location-based mobile apps such as Foursquare and Gowalla, the Google Buzz widget is a good tool for recommending restaurants and other business establishments to your Google Buzz followers.
What's good about this Android app is that it uploads in the background, hence allowing you to do other things while waiting for your photos to upload.
Google Buzz widget is available for all phones running v1.6 and later of the Android OS. You need to get the Google Buzz native app from the Android market and then add it as a widget to your Android phone's homescreen – that is tap "Menu" while on the home screen and select "Add > Widgets > Google Buzz".
Alternatively, you may now scan the QR codes below to get the download link for Google Buzz for Android.
Check out the SEO Tools guide at Search Engine Journal.
Post Text and Photos via Google Buzz Widget for Android
GoDaddy Joins Google China Boycott : Stops Selling .CN Domains
Never one to back down from a chance to gain publicity, GoDaddy.com has announced that like Google, it too will be halting operations in China. I'm not sure how much of a percentage of the Chinese market uses GoDaddy, but this seems to be a serious announcement by the domain registration and hosting company.
If anything, the decision by GoDaddy will limit its reselling of .CN domain names more than anything. Less .CN's on the market? This could be a good thing.
WashingtonPost.com reports
GoDaddy.com Inc., the world's largest domain name registration company, told lawmakers Wednesday that it will cease registering Web sites in China in response to intrusive new government rules that require applicants to provide extensive personal data, including photographs of themselves.
The rules, the company believes, are an effort by China to increase monitoring and surveillance of Web site content and could put individuals who register their sites with the firm at risk. The company also believes the rules will have a "chilling effect" on new domain name registrations.
and from the Godaddy announcement :
"There appears to be a recent increase in China's surveillance and monitoring of the Internet activities of its citizens," said Christine Jones, general counsel for Go Daddy, at the Congressional- Executive Commission on China (CECC).
Jones said the new Chinese policies required every website owner to submit photographs, business information and individually signed forms, as well as their physical address, email address and telephone numbers.
"We didn't want to act as an agent of the Chinese government," Jones said. "We can't let them be strong and us be weak all the time. We just have to stop it, and then we'll start offering .CN domain names again."Check out the SEO Tools guide at Search Engine Journal.
GoDaddy Joins Google China Boycott : Stops Selling .CN Domains
Google to Send Warnings on Compromised Gmail Accounts
To stop Gmail accounts from getting stolen from their real owners, Google is starting to send notifications to Gmail members whose accounts they think are being compromised. This is in response to the increasing problem on Gmail abuse through various suspicious login activity by unathorized access to Gmail accounts.
When your Gmail account seems to be compromised you'd see a warning sign at the bottom of your Gmail Inbox page saying "Warning: We believe your account was last accessed from…" Google will also tell you the geographic region that it can best associate with the access.
Google will display this message when its automated system matches the relevant IP address, logged per the Gmail privacy policy to a broad geographical location. What Gmail does is to identify whether login was made from two different countries with a few hours difference. This logically means that you can't possibly be in two different countries within those few hours. Hence, you Gmail account may be compromised and will trigger the alert.
When you get the message alert, you can click on the "Details" link next to the message to see the last activity on your account. From there you can see whether indeed your Gmail account was compromised, so you can immediately do the necessary steps to stop it. Of course if you are indeed travelling from one country to another and accessing your Gmail account then you can always dismiss the message.
Check out the SEO Tools guide at Search Engine Journal.
Google to Send Warnings on Compromised Gmail Accounts
WTF! Did Somebody Just Hack Google's Corporate Site?
Before it's too late, you might want to check out these two Google sites – http://www.google.com/corporate/execs.html and http://www.google.com/corporate/. Noticed anything different from what is being displayed on your browser? Of course you did. It's pretty obvious that these two webpages while has nothing to do with the Google Chinese site which was recently shut dow. And yet, how come the text in Chinese?
What? Are you going to tell me that somebody hacked into the all mighty Google system and is now redirecting visitors to the Google Chinese site? Google's Corporate website previously provides information about Google's business. Now it was not only transcribed into Chinese characters but it seem that users are being redirected to the new non-censored Chinese version of Google.
Luckily, the Guardian UK noted that the redirection occurs only in some areas. This could be later on reproduced after the cookies were deleted and when private browsing mode is activated.
Responding to the Guardian UK's inquiry, a Google spokesperson admitted that they are investigating the issue and hopes every thing will be wiped out in due time.
Check out the SEO Tools guide at Search Engine Journal.
WTF! Did Somebody Just Hack Google's Corporate Site?
3 Best Practices of Conversion Rate Optimization
Conversion rate optimization is "everywhere" these days, from Twitter, to publications, to conferences and beyond. But while it's gaining steam in the industry, it's still a relatively new initiative for many marketers.
So what exactly IS conversion rate optimization, you ask? Conversion optimization, often referred to as landing page optimization, is best defined as the on-going process of refininig and testing the post-click experience to optimize for conversion goals. It can be anything from testing a microsite against a landing page, to testing hero shots within an experience, to optimizing shopping cart forms. Conversion goals include a lead, purchase, download, social interaction and more.
And as obvious as it my seem, conversion rate optimization is the most efficient way to generate more revenue & improve return on online advertising spend.
So whether you are new to conversion rate optimization or already have live experiments up and running, here are 3 key best practices of conversion optimization to ramp up your online marketing performance:
1. Inject speed into your marketing culture
The faster online marketing gets — from PPC, to banner, to social — the faster your conversion rate optimization programs need to be. So when you optimize your ads, you must optimize your post-click experiences with the same velocity. Whether that's testing an image, changing a headline, or creating a completely new experience, speed doesn't stop after the click. It must continue from the click all the way to the conversion.
2. Take a holistic approach to pre-click and post-click
The disciplines of PPC, banner, and social media, should work in tandem with your conversion rate optimization initiatives — not in a vacuum. Whether you manage your PPC in-house or outsource to an agency, the driving strategy of your PPC marketing should be completely in sync with your conversion optimization strategy. Your keywords determine your ads, your ads determine your landing pages, and the learnings that you gain from optimizing each should be applied to your overall strategy.
3. Start with A/B testing, then refine with multivariate testing
A/B testing is the best way to find page champions. MVT is the best way to refine those champions.
A/B testing is a methodology that tests completely different experiences against each other to find champions — think apples to oranges. Multivariate testing optimizes one experience to find a winner — think Honeycrisp to Macintosh. Once you find a winner with A/B testing, you can further optimize it with multivariate testing. But don't start a multivariate test until you've determined whether an apple converts better than an orange.
Now, I'm just tipping the iceberg here with these 3 essentials of effective conversion rate optimization. Stay tuned for more posts where I will dig into more actionable how-to's and tactics to apply to your online campaigns.
Check out the SEO Tools guide at Search Engine Journal.
3 Best Practices of Conversion Rate Optimization
Don't Let Approval Overshadow Your Need For Blogging Goals
Imagine a teacher who can captivate a classroom of students for an hour, get applause and great reviews, but who has never had a student pass an exam, let alone pass the course.
Would you consider the teacher a success? If you were that teacher, would you consider yourself a success?
If "good" is the enemy of "great," then "approval" is the enemy of "success" in the blogosphere. Most people are quick to give praise and approval because it's easy, friendly, and non-committal. It doesn't cost anything. Even a retweeted link, for example, doesn't even mean an endorsement of the blog post. A comment is more frequently a one-liner than a constructive addition to the conversation these days. Approval, especially online, often feels commoditized.
This approval can easily cloud out your ability to think clearly and objectively about whether your blog is really "successful." Even though it feels great (and is usually correlated with good, engaging content), you should be skeptical about whether the approval corresponds with the fulfillment of goals and objectives you've set.
The Critical Nature of Blogging Objectives
Blog objectives are the only way to dig past the fluff. Even if you don't call it a "goal" per-se, you should always be working toward an end, the more concrete, the better. You might ask yourself, "What would have to happen for me to feel satisfied with the time I've spent blogging?" Or is writing inherently satisfying enough? Even if self-fulfillment is your only goal, you'll become a better blogger by focusing on it.
Just by asking around, I got a variety of responses to the types of goals people have set for their own blogs.
@seaturkey: I would like to add something to my blog this year so far batting an O-fer
@imagesbyjami: No but I probably set some
@sahans: I have never sat down and really thought about them. I really just like to have fun with my blog. Goals are so pressure filled. LOL.
@theshums: My personal blog is almost entirely just for me, to have a place for non-journalistic writing. No real goals other than that.
Not surprisingly, when most people think about blogging goals, they tend to think more about their own personal goals to do more blogging rather than specific outcomes they're trying to achieve by blogging.
While many people aren't likely to quantify their goals and prefer to maintain generalities focused on going in the right direction, you'll notice that some have really thought about blogging with a clear end in mind.
@JoshSPeters: I think the biggest thing I want out of my blog this year is to get more newsletter subscribers so I have a conversion goal; open-ended right now, but I have a loose goal of 300 subscribers by year's end.
@Matt_Siltala: WHEN i have the time to blog, I really am choosey about blogging on sites that will do me good (related, targeted to my industry) I want links. I want to post on blogs that have a good readership. My goal is for business, links, branding & reputation. Those pretty much sum up my goals in 140 chars or less LOL hope that helps!
@TodaysMama: Our goals are focused on scaling localized content around the country.
@Petit_Elefant: My blog objective involves money and numbers. I'd like to make enough money a month on blog ads, campaigns, to make the mortgage payment on my house. Seriously, that's it. And to get to that point, I'd like to have around 8,000+ readers daily. I'm on my way, but I'm always setting goals to be achieved and quantified. My biggest goal last year was to get recognition, visibility, and street cred in the blogging world. Now that I have that, I'm onto the money.
@inevergrewup: …we have very clear goals which lead to very clear action items and great success. Sometimes we get stuck and have to redo our goals and our action items when success isn't working. So setting up goals really has kept us on track. They have been….
–Upping our traffic numbers every single week
–Promoting local businesses
–Spreading the word about the importance of shopping local and supporting the community
–Working with online press and offline press in spreading our message
–Utilizing social media to help companies spread the buzz about their business
Hopefully the experiences of others will get you thinking about what you can do for your own site. You don't have to do it all overnight, but you can start getting more out of your blog now. By having more specific goals and objectives for your blog, you're more likely to:
- Reach higher by having something to push yourself toward.
- Get help from others in reaching your goal because the goal is just as comprehensible and quantifiable to them as it is to you.
- Be able to better test and document the road to success, providing you with invaluable expertise that will ultimately help you and others.
- Gain more satisfaction from the approval that comes your way because you've worked hard for it.
- Realize your own ability to create a successful blog, which might lead you to expand your blogging into a business, book, or other profitable and fulfilling experiences.
What goals have you made for your personal/company blog? Or what keeps you from making them?
Check out the SEO Tools guide at Search Engine Journal.
Don't Let Approval Overshadow Your Need For Blogging Goals
How to Smartly Interlink Your Blog Content with SEO Smart Links
Interlinking your sub pages is a great way to both improve your rankings by using keyword-targeted anchor texts and also increase the crawl rate and depth (as well as click-through).
While linking to your older articles when writing the post manually is a must, taking advantage of some smart automation is also a good idea.
The best Wordpress plugin I have ever seen that does smart, automated and highly customizable interlinking is called SEO Smart Links.
SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog…
SEO Smart Links looks for keyword phrases that match the titles of your posts and pages (as well as categories and tags). These phrases are then turned into the links.
Let's see it in action. The site that I've used it for is DailySEOTip because it has a lot of content from guest contributors which naturally should be properly inter-linked. You are welcome to browse the site and see how the pages are interlinked.
Now, let's see all the options and features.
Option 1: Set Types of Pages to Interlink
First off, you can change if you want to link from posts or if you want to include pages as well (I chose posts).
Then you can set which types of pages you want to link to:
- Posts;
- Pages;
- Categories;
- Tags.
For tags and categories you can also select how many times they were used to be included in the interlinking scheme.
Option 2: Ignore Keywords, Posts and Pages
You can exclude any keywords or pages from being interlinked:
- Provide page IDs, slugs or names of the pages to be excluded;
- Provide keywords you don't want to be turned into internal links;
- Provide direct URLs of the pages you don't want to include:
Option 3: Set Limits of Links
To make sure there are not too many linked content on each page, it is a good idea to set the limits of links per page:
- You can limit the maximum number of links SEO Smart Links will generate per post.
- You can also limit maximum number of links created with the same keyword. Set to 0 for no limit.
You are done! Now, just hit save and go browse your site to see what has changed!
So simple, absolutely free and the whole process (from downloading to running the plugin) will take you no more than 10 minutes! No excuse for not trying it!
Check out the SEO Tools guide at Search Engine Journal.
How to Smartly Interlink Your Blog Content with SEO Smart Links
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jueves, 25 de marzo de 2010
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